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MTM Visionaries - DoorDash And HP Marketing Leaders Unpack The Art And Science Of Non-Linear Storytelling

DoorDash And HP Marketing Leaders Unpack The Art And Science Of Non-Linear Storytelling

MTM Visionaries

03/27/23 • 27 min

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In a world supercharged with countless channel options and new AI technologies like ChatGPT, marketers have to iterate content in multiple formats to tell their stories well. How do the best brand storytellers of our time ensure they “stick the landing” no matter where their content shows up? It requires a marketer who thinks like a scientist and works like an artisan to master non-linear storytelling in our current age.

In this episode, we brought together two Visionaries who encompass this style of marketing on the Visionaries Podcast–David Bornoff, Head of Brand Marketing at DoorDash, and Gene Paek, Global Head of Digital Experience at Hewlett Packard (HP). They help us unpack and provide a framework for the art and science of non-linear storytelling.

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03/27/23 • 27 min

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MTM Visionaries - DoorDash And HP Marketing Leaders Unpack The Art And Science Of Non-Linear Storytelling

Transcript

[00:00:00]

[00:00:04] Nadine Dietz: Hello everyone. Today is a super exciting episode. . I'm extremely pleased to have two incredible guests with me. We have David Boff, who is the head of brand marketing at DoorDash and Jean Peck.

Who is the global head of digital experience at Hewlett Packard? We are going to be talking about a very interesting topic, especially with all the buzz going on right now. , it is the art and science of non-linear storytelling in a sup

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