Let My People Go Surfing (Yvon Chouinard)

10/26/18 • 21 min

Patagonia’s top 3 values - restraint, quality, and simplicity

The more you know, the less you need. Develop skill first, then splurge for better technology.

Prioritize stories over products in advertising, then show how your business fills the gap.

Patagonia’s top 3 values - restraint, quality, and simplicity

The more you know, the less you need. Develop skill first, then splurge for better technology.

Prioritize stories over products in advertising, then show how your business fills the gap.

A magnetic product taps into both emotion and high functionality

There is no average customer. It’s more ideal to tailor to a variety of customer groups

Previews and samples can improve sales with customers who are still on the fence

Smell the cheese often so you know when it’s getting old

Instead of asking “Who moved my cheese?”, try asking “Why didn’t I get up and pursue more cheese sooner?”

Give equal value for free to your customers as you expect them to purchase

Guest: Chase Shaw

Provident Payments (ProvidentPayments.com)

Flora Flower Cart (FloraFlowerCart.com)

Instagram (@FloraFlowerCart)

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