More Perfect Marketing

Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inbox-bound audience.

While some treat email marketing as a dull chore, savvy marketers like John Bejakovic dance across the keys like Fred Astaire on the dance floor, turning the mundane into magic—enchanting readers with every click.

John Bejakovic is an email conjurer who's mastered the art of blending pop culture, storytelling, and valuable insights into a form that leave readers yearning for more. His strategic and intentional approach has proven successful in various sectors, from healthcare professionals to real estate magnates, all with the consistent thread of engaging content.

John is an architect of trust. He understands that like any great relationship, the connection with your audience takes time, a pinch of personality, and heaps of consistency. Whether it's an anecdote about the trials of teaching his cat to use a human toilet or the latest victories in a client's business, he knows value and personality drive readership.

So why should we care about integrating storytelling into our emails? Because stories aren’t just for bedtime. They're the fabric of human connection—a timeless tool that turns facts and features into emotions and experiences. By weaving narratives with valuable content into your own emails, you can build a platform where your expertise can shine.

Making money is the end game, but understanding your audience’s needs and constantly testing your approach is the nuanced strategy we discuss in this episode.

And if you'd like to receive a daily dose of John's insights directly in your inbox, register for his emails at bejakovic.com

Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky.

But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It’s common sense seasoned with strategy, the type you’d nod to in a marketing version of "That’s What I Like About You."

In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey.

She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything.

Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable.

Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize.

Links Mentioned:

theseoqueen.com

Marketing is an essential aspect of any business, but in today's rapidly changing landscape, it can be challenging to keep up.

With new technologies emerging and consumer expectations evolving, it's crucial for businesses to adapt and meet their customers' needs.

In this episode, we explore the challenges businesses face in adapting to technology and discuss strategies for effective marketing that can help them reach their target audience. Our guests, Emanuel Rose, provide valuable insights and practical advice for businesses looking to succeed in today's market.

Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.

Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:

In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age.

"The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.

“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.

Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Oregon, but around the world. Together with his hand selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others and this dedication continues to impress.

Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writings. The freedom and joy in exploring the natural world is a welcome addition to his life.

His children’s book series, Wenaha Henry is the growing result of this newfound passion and he hopes young readers around the world will find inspiration and, maybe, a bit of magic of their own.

Links mentioned:

emanuelrose.com

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively.

Book a call with James at vipchatwithjames.com

In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate.

On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives.

In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano’s perspective is both seasoned and fresh.

Links Mentioned:

brandbutter.me

linkedin.com/in/damianor

instagram.com/damianor