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More Perfect Marketing

More Perfect Marketing

David Baer

How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth.

For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

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Top 10 More Perfect Marketing Episodes

Goodpods has curated a list of the 10 best More Perfect Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to More Perfect Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite More Perfect Marketing episode by adding your comments to the episode page.

Strong businesses result from strong relationships and long-term loyalty among customers Creating relationships takes work, but it's not hard. And with some simple systems in place just about any business can turn simple and impactful gestures into consistent sales from devoted customers.

Kandas Rodarte is a digital marketing pioneer, award-winning speaker and metastatic breast cancer thriver. Kandas developed a relationship-based marketing system that resulted in a continuous flow of repeat business and referrals for her family-operated custom furniture company. She calls this the Marketing Colander, and it is the cornerstone of her coaching practice today.

Find Kandas Online:

gratitudegeek.com

relationshipmarketingcoach.com

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Is your business struggling to turn leads into loyal customers? If you've ever felt overwhelmed by the complexity of lead generation and management, you’re not alone. Many businesses, especially in the eCommerce sector, grapple with not only attracting potential clients but effectively converting them into revenue.

Growing a business is no longer just about having a great product or service. It’s equally about how efficiently you can handle leads, understand what your potential customers want, and cater to those needs before they even have to ask. This shift requires a deep dive into the systems and processes that facilitate such efficiency, particularly through automation and keen psychological understanding in sales tactics.

On this episode I had the pleasure of chatting with an exceptional guest, Toccara Karizma, a digital marketing consultant & online business growth strategist.

Karizma Marketing, her full-service digital marketing agency, is dedicated to growing elite eCommerce brands online through an omni-channel approach, including social media marketing, email marketing, SEO, SEM, website conversion rate optimization, and more.

Her 5-star ad agency is a trusted Shopify Partner, Klaviyo Gold Master Partner, & Privy Platinum Partner.

After building her own successful eCommerce business back in 2007, she is now considered a top eCommerce marketing expert, generating over 8-figures in annual revenue for her clients, and overseeing over 1 million unique email subscribers. She's been featured by Shopify, Keap, GoDaddy, Klaviyo, Privy, and more. Her trailblazer approach to digital marketing and deep expertise in the online business growth space is why we've asked her to join us today.

Links Mentioned:

karizmamarketing.com

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On this episode of More Perfect Marketing, we explore the use of Pinterest as an evergreen content strategy. Our guest, Stephanie Riel, a brand strategist, shares insights into marketing tips for using Pinterest to promote small businesses.

She emphasizes the importance of having a data-driven approach and consistency in marketing efforts. Through her Pin Better Method, Stephanie explains how service-based businesses can attract potential customers through Pinterest and why having a link for your business is crucial on the platform.

With evergreen content, Pinterest can be leveraged to drive traffic to blogs, podcasts, and app downloads. Stephanie also offers valuable advice on creating content that works well with the Pinterest algorithm and how to use analytics tools to measure performance. Join us as we learn from Stephanie's expertise and explore the untapped potential of Pinterest for businesses.

Episode Breakdown:

[00:02:46] Pinterest is a missed opportunity for small businesses which is why Stephanie developed the Pin Better method to scale Pinterest and drive website traffic. Stephanie thinks Pinterest is the long game for businesses of all kinds, including service-based businesses.

[00:08:58] Pinterest users plan for future needs, including business and market research. Any evergreen content with links can be leveraged on social media, including blogs, podcasts, and tech startups. Pinterest allows for a deeper connection with the brand and can generate leads for service-based businesses.

[00:14:01] Building a brand and reputation is important regardless of the size of a business; Pinterest can be useful for service-based small businesses by educating customers and reaching a wider audience. Even if the content is not applicable to someone currently, it could be helpful to them or someone they know, leading to potential future business.

[00:19:58] Using a link to a website can be an easy way to get started on Pinterest, and even someone without marketing experience can use an extension to easily post on the platform. Any link can work, but evergreen content is preferred, and visuals can be created using Canva.

[00:27:19] Growing up with digital marketing industry was important. Social media helped get validation and feedback from customers. Analytics tools such as Google and Pinterest help test and verify performance. Understanding the customer's problem is vital in creating valuable content and effective marketing strategies.

[00:31:38] Digital marketing requires consistent, targeted efforts on different platforms over time, with a focus on ROI and data analysis to determine what is driving traffic. It's not just about one thing, but many little actions that add up.

Links Mentioned:

stephanieriel.com

Pin Better Mini Course

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Get ready for an enlightening conversation with Joel Klettke, a prominent case study specialist. In this episode, Joel unravels the numerous intricacies of creating effective case studies and how they hold the power to transform your marketing game.

Joel shares invaluable insights on streamlining complex issues through the practical resources available on case study buddy.com, ranging from blogs to vlogs. He delves into the concept of utilizing case studies not just as testimonials, but as compelling narratives that drive success and create emotional connections with your audience.

From identifying business goals to fast-tracking the production process, Joel offers a comprehensive guide to harnessing the true potential of case studies in your marketing endeavors. The podcast also unpacks the significance of tailoring case studies to different stages of the buyer's journey, utilizing customer voices, and creating a culture around case studies within your business.

Listen to this latest episode to discover how you can leverage case studies to enhance your marketing strategy and build stronger, more meaningful connections with your audience. If you're a marketer looking to elevate your approach and reap the rewards of innovative storytelling, this episode is a must-listen.

Links Mentioned:

https://www.casestudybuddy.com/newsletter-sign-up

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Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations.

It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked.

Many businesses are so wired into the loop of speculation and assumption that they miss the strong undercurrents of customer sentiment that actually drive sales. We're living in an era where the customer's voice can either crown you as a market leader or blatantly reveal that your "innovative" product is just not cutting it. Customer behavior and their buying journey are more important than ever, and businesses need to adapt by adopting a customer-centric strategy.

On this episode, I'm thrilled to explore this topic with Kristin Zhivago, the founder and president of a digital marketing agency, Zhivago Partners, where the bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue.

Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer’s buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She’s worked for hundreds of companies and interviewed thousands of their customers.

She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams.

Links Mentioned:

"Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" on Amazon: https://amzn.to/49kgkmT

Zhivago Partners website: zhivagopartners.com

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Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inbox-bound audience.

While some treat email marketing as a dull chore, savvy marketers like John Bejakovic dance across the keys like Fred Astaire on the dance floor, turning the mundane into magic—enchanting readers with every click.

John Bejakovic is an email conjurer who's mastered the art of blending pop culture, storytelling, and valuable insights into a form that leave readers yearning for more. His strategic and intentional approach has proven successful in various sectors, from healthcare professionals to real estate magnates, all with the consistent thread of engaging content.

John is an architect of trust. He understands that like any great relationship, the connection with your audience takes time, a pinch of personality, and heaps of consistency. Whether it's an anecdote about the trials of teaching his cat to use a human toilet or the latest victories in a client's business, he knows value and personality drive readership.

So why should we care about integrating storytelling into our emails? Because stories aren’t just for bedtime. They're the fabric of human connection—a timeless tool that turns facts and features into emotions and experiences. By weaving narratives with valuable content into your own emails, you can build a platform where your expertise can shine.

Making money is the end game, but understanding your audience’s needs and constantly testing your approach is the nuanced strategy we discuss in this episode.

And if you'd like to receive a daily dose of John's insights directly in your inbox, register for his emails at bejakovic.com

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More Perfect Marketing - Balancing Business Growth and Integrity (with Zhe Scott)
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02/19/24 • 35 min

Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky.

But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It’s common sense seasoned with strategy, the type you’d nod to in a marketing version of "That’s What I Like About You."

In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey.

She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything.

Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable.

Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize.

Links Mentioned:

theseoqueen.com

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Marketing is an essential aspect of any business, but in today's rapidly changing landscape, it can be challenging to keep up.

With new technologies emerging and consumer expectations evolving, it's crucial for businesses to adapt and meet their customers' needs.

In this episode, we explore the challenges businesses face in adapting to technology and discuss strategies for effective marketing that can help them reach their target audience. Our guests, Emanuel Rose, provide valuable insights and practical advice for businesses looking to succeed in today's market.

Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.

Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:

In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age.

"The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.

“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.

Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Oregon, but around the world. Together with his hand selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others and this dedication continues to impress.

Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writings. The freedom and joy in exploring the natural world is a welcome addition to his life.

His children’s book series, Wenaha Henry is the growing result of this newfound passion and he hopes young readers around the world will find inspiration and, maybe, a bit of magic of their own.

Links mentioned:

emanuelrose.com

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James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively.

Book a call with James at vipchatwithjames.com

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In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate.

On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives.

In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano’s perspective is both seasoned and fresh.

Links Mentioned:

brandbutter.me

linkedin.com/in/damianor

instagram.com/damianor

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FAQ

How many episodes does More Perfect Marketing have?

More Perfect Marketing currently has 250 episodes available.

What topics does More Perfect Marketing cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on More Perfect Marketing?

The episode title 'The One About Relationship Building Through Simple & Consistent Actions (with Kandas Rodarte)' is the most popular.

What is the average episode length on More Perfect Marketing?

The average episode length on More Perfect Marketing is 33 minutes.

How often are episodes of More Perfect Marketing released?

Episodes of More Perfect Marketing are typically released every 4 days.

When was the first episode of More Perfect Marketing?

The first episode of More Perfect Marketing was released on Apr 17, 2021.

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