More Cheese Less Whiskers

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have a great conversation with Amar Ghose. Amar and some of his partners run software as a service for maid companies called ZenMaid.com.

We talked about a lot in this episode. It's very fractal in that we jump around talking about each of the Profit Activators and how there are specific things to focus on in the During Unit including how people use your service and what the dream come true experience is that you provide so you can highlight that in the Before Unit.

We also got to talk about some great example of separating the compelling elements of Profit Activator two from the convincing education of Profit Activator three. In Profit Activator two, we want to focus on only the job of getting people to raise their hand. We want to start a dialog. We want to turn invisible prospects into visible prospects.

I think you're going to find all this very helpful if you have any kind of an ongoing membership service, so tune in!

Show Links:Show TranscriptGoGoClients.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome back to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're going to be talking with Mark Gray.

Mark is one of the Double Vision Fitness twins who own five personal training gyms outside of London in the UK. They have impressed me over the four years I've known them by being disciplined executors. They have conscientiously applied the Breakthrough Blueprint principles, and the 8-Profit Activators as an operating system.

We had a really great, in depth conversation about each of the Profit Activators and dove deep into some of the metrics that help identify where the opportunities are. It's really interesting to me that they started out with a very narrow target market but as their experience and capabilities have developed, they are appealing to a much broader target audience.

You'll see how we bring that around here in the conversation as we looking at the opportunity to just get people started, coming into the gym. The opportunity to get people coming in and starting a trial where they can get all set-up, get themselves assessed, get on a workout plan and then continue on in perpetuity.

They've got really great retention, once people get going, so we mostly spent a lot of time brainstorming how to get more people to take that first step.

You can imagine that my recommendation was more cheese, less whiskers!

I think you're going to enjoy this episode.

Links: BreakthroughDNA.com/live ProfitActivatorScore.com DVCC (Double Vision Fitness)

This week I have my good friend Lane Bowers, who lives here in Winter Haven, Florida. We always have the greatest fun. He's got a super business. He's one of the top barefoot water ski instructors in the world, and he has a ski school here in Winter Haven. He also has all kinds of boating and barefooting equipment for his site, TheFootersEdge.com. We've had so much fun over the years and if you remember, we had a campaign selling Lane's instructional DVD that was a little bit outside of the box.

We're going to talk a little bit about that, go down memory lane, but the purpose of today is to hatch an evil scheme for a Christmas promotion that I've had for years. We've used it once before, but I want to get this out into your hands before Christmas, so that if you have a local business or a business that you have something that someone might be able to give or receive for Christmas, I think you're really going to enjoy this episode.

I'd love to hear from you, because I'd love to see all the different ways that we can implement this strategy. If you have a business that this would fit for, or you'd like to brainstorm a promotion like this, send me an e-mail to [email protected], and put "Christmas" in the subject line. It would be great to get a lot of different people trying something like this idea for this Christmas season.

Enjoy this episode, and then let me know if you'd like to do something like this for your business.

This week I'm talking with Dan Sullivan, founder of Strategic Coach. Dan and I record The Joy of Procrastination podcast together and in the first episode the perfect opportunity presented itself. Join me as we talk for an hour about marketing and fill Dan's upcoming event...

To get the transcript or if you want to be a guest on the show? Head over to MoreCheeseLessWhiskers.com & follow the 'Be a Guest' link.

Today on the More Cheese Less Whiskers podcast, we're talking with Eric Anderson, professional magician turned speaker who shares his journey from foster care to speaking in front of large audiences.

We talk about how focusing on connecting with your audience can yield big returns. How he's used joint venture partnerships and book giveaways helps expand his audience and attract people interested in public speaking, and how he created a flagship email to stay in touch with people by featuring clients' business victories.

We also discuss why documenting your journey is so compelling and creates a blueprint others can follow.

This is a fascinating episode with lots of ideas to take away.

Summary

1. Eric Anderson's journey took him from foster care to professional magic to motivational speaking. His unique experiences allow him to help others unlock their potential and effectively share their stories for paid engagements. 2. Eric emphasizes that the size of an email list is not as important as who you're reaching and how you connect with them. 3. He discusses a case study of a client who broke the six-figure mark with a small email list, demonstrating that it's about reaching the right people, not just having a large audience. 4. Anderson explains why some people may not achieve their desired results and highlights the importance of documenting success stories to create a roadmap for others. 5. He shares strategies that have driven his success, including joint venture partnerships and book giveaways. 6. Eric’s book giveaway has helped expand his outreach, attracting those interested in public speaking. 7. ‘Eric’s Escapades Reality Show’, his weekly email series, play a crucial role in enticing people to attend his workshops. 8. Eric believes that every email sent out can open doors for growth and expansion. 9. He holds free seminars twice a year and is currently testing a paid version of that and private coaching. 10. Anderson guarantees to help people make three times their investment back with his program and has had clients who have seen many multiples of their investment with him.

Show Links: Show Notes Eric AndersonProfitActivatorScore.com BreakthroughDNA.com 90MinuteBooks.com