5. “I paid off $50,000 of debt, but I still feel guilty buying toothpaste”

Sheena has paid off a huge chunk of her student debt. Peter wants to plan a trip to Japan for their 10th anniversary and decorate their apartment, but Sheena’s first reaction is, “How will we afford it?” Money is one of the first things she thinks about. She thinks about it every day, even when buying toothpaste.

Sheena is clearly terrified of money. She can’t even feel proud that last year mid-pandemic, she paid off $15,000 of her credit card debt! When I ask her how she’ll feel when her debt is paid off, she says “Better...I hope?” But I know it won’t happen unless she changes her money psychology.

Sheena and Peter’s story is an example of how we can punish ourselves unnecessarily when we grapple with finances with an all-or-nothing approach. Sheena has created a financial cage in her own mind -- but she also has the keys to get out. Listen in to understand how just a few shifts to her money psychology -- and a surprising financial strategy -- will let her take control of her money.

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