Money and Media: Presented by FinCon - M&M 71: Tips to Make Connections with Brands at Conferences

M&M 71: Tips to Make Connections with Brands at Conferences

03/25/19 • 40 min

We recently sat down with Darbi Masters, who attended her first FinCon in Orlando in 2018 as an audio producer looking to connect with Podcasters or brands with a podcast. It was there she connected with FreshBooks and has since assumed the role of co-producer and host for the new FreshBooks podcast #IMakeaLiving.

In this conversation, Darbi discusses the expectations she had when attending FinCon, how she approached brands and developed relationships with them, and how she was able to quit her other jobs and work exclusively with FreshBooks full-time.

For more information, visit the show notes at https://finconexpo.com/freshbooks-freelancer-darbi-masters/

Previous Episode

M&M 70: Influencer Marketing from a Brand's Perspective with Kristi Francisco of USAA

Financial services aren’t always the easiest thing to talk about or to put into human language.

By using influencer marketing, brands like USAA have influencers tell their story and humanize their message.

We recently sat down with Kristi Francisco, Senior Communications Manager for USAA, to find out how they are working with influencers, creating and delivering content, and how both those strategies serve their overall mission.

For more details, visit the show notes at https://finconexpo.com/influencer-marketing-usaa/

Next Episode

M&M 72: 5 Tips for Brands Producing Content with Derrick Hicks of ConvertKit

We recently sat down with Derrick Hicks, the Director of Marketing at ConvertKit, to discuss what brands can be doing to put out great material for their audiences and consumers. He gives us his top 5 pieces of advice for brands when it comes to putting out high quality, traffic engaging content.

What is the content you are putting out as a brand? What are your top 5 pieces of advice for brands when it comes to putting out high quality/traffic engaging content?

For more information, visit the show notes at https://finconexpo.com/quality-content-tips

Try ConvertKit free for 30 days (https://finconexpo.com/go/convertkit-30-day-trial) and sign up for the Landing Page Challenge (https://finconexpo.com/go/convertkit-30-landing-page-challenge) -- you could win $5,000!