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Monetize Media

Monetize Media

Monetize Media

An in-depth look at the business of building, growing, and monetizing newsletters. The show for creators who want to monetize their newsletter audience, and business owners who want to generate commerce through newsletter content. Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv. New episodes every week.
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Top 10 Monetize Media Episodes

Goodpods has curated a list of the 10 best Monetize Media episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Monetize Media for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Monetize Media episode by adding your comments to the episode page.

Monetize Media - Zero to $25 Million in 2 Years and How You Can Too
play

05/17/22 • 36 min

In this episode, Kyle and Jason talk about their journey from a mold infested basement office to a $25 million exit in two years, the goals of the podcast, and the trends online media brands and creators can follow to monetize their audience.

Kyle is the founder of CrossingBroad.com. He has more than 10 years experience in online media, e-commerce, and affiliate marketing. He and Jason sold their network of sports websites for $25 million.

Jason has a deep background in tactical digital marketing and overseeing major online brands. He is a thought leader in extremely high converting content as an SEO and conversion funnel expert.

In this episode, Kyle and Jason discuss why they started the podcast, what listeners will take away from the show, what kind of guests and topics you can expect, their backgrounds, and more behind the scenes conversations about the show.

(0:25) The short elevator pitch for what Monetize Media is all about and why it was started

(1:10) What Kyle and Jason hope the listeners will take away from the podcast

(6:48) The types of guests and content you can expect on the show

(13:25) Kyle and Jason’s credibility in the entrepreneur space

(18:00) Jason’s background and entrepreneurial background

(23:56) Kyle’s background and entrepreneurial background

(30:13) Kyle and Jason’s partnership and origin story with monetizing content and audiences

(32:42) The importance of failure

(33:26) The pros and cons of the content creation business, and the importance of taking a chance

(34:35) The Monetize Media newsletter

Listen to the episode: (https://www.monetize.media/intro-episode/)

Follow Monetize Media on Social Media:

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)

Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com).

Copyright CBWG Media Group LLC.

Please consider subscribing and sharing this episode if you found it entertaining or informative.

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts

Make sure you’re subscribed to the podcast so you get the latest episodes.

DISCLAIMER

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media

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On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience.

While not our typical guest, John understands how content can serve as a top of funnel tactic to generate business opportunities, something any creator can learn from. Listen now as John walks us through how businesses can use content building his agency, the local sports website he founded that employed Stephen A. Smith, and created national reporters and the process of selling and reacquiring his own business.

  • (0:09) Introduction to John Miller and his expertise in leveraging content to grow businesses.
  • (1:31) The origin story of John’s business, and how he got into content marketing through his love of sportscasting in Philadelphia.
  • (4:12) The business struggles you face when you focus only on the product and forget the marketing.
  • (6:27) The importance of failing and learning to pivot.
  • (8:26) John describes what his company Scribewise does.
  • (11:45) The importance of an engaged, niche audience to monetize your content. A billion Instagram followers probably isn’t the solution.
  • (15:07) Leveraging word of mouth and thought leadership for more sales.
  • (22:03) Deciding “Am I the business or am I the content arm?” and the internet’s democratization of content.
  • (33:12) Lessons learned on how to merge your company or be acquired.
  • (39:37) What kind of marketing is working well for John’s clients right now.
  • (41:14) A call for courageous marketers.
  • (42:04) Closing thoughts with Kyle and Jason.

Guest Social Media Links:

John Miller:

Linkedin (https://www.linkedin.com/in/johnmillerscribewise/)

Twitter: ( https://twitter.com/ScribeMiller)

Scribe Wise

LinkedIn: (https://www.linkedin.com/company/scribewise/)

Twitter : (https://twitter.com/Scribewise/)

Youtube : (https://www.youtube.com/channel/UCUMsVWZwYwDTfvoihU7JEWw)

Website: ( www.scribewise.com)

Raising Stake Links

Website (https://raisingstake.com/)

Twitter : (https://twitter.com/raisingstake)

Newsletter : (https://raisingstake.beehiiv.com/)

Linkedin : (https://www.linkedin.com/company/raising-stake/)

TikTok : (https://www.tiktok.com/@raisingstake)

YouTube: (https://www.youtube.com/channel/UC5r1IqOMv_wi9E8WPBAazDQ)

Facebook : (https://www.facebook.com/raisingstake)

Follow us on Social Media:

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Check out our website for more information: (

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On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley.

He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He monetizes through advertising, apparel sales, advisory opportunities, speaking engagements, and his new investment arm, Corp Capital, a very interesting side of the business. Listen now as Ross walks us through his process of creating a steady flow of content, using his following to create business opportunities, and why pushing the envelope allows him to stand out.

  • (0:08) Welcome back and what to expect in the future.
  • (4:38) Guest introduction by Jason and Kyle.
  • (5:33) How Ross Pomerantz originally got into content creation and how he found his content niche.
  • (11:28) How to scale and grow your brand and yourself after the initial traction and audience growth, and how Ross monetizes his content.
  • (22:00) How Ross felt about sales and why he left.
  • (24:15) The Corporate Bro merch store and strategy.
  • (27:22) Monetization strategies of Corporate Bro and the story behind the Corp Capital fund.
  • (31:58) How Ross got started with business advising and how it works.
  • (37:21) The benefits of using LinkedIn for content creation.
  • (41:18) How Corp Capitol has been doing and how it works.
  • (45:04) How Ross got into speaking events.
  • (47:30) Goals for Ross and the brand in the future, and what he would like to be doing.
  • (48:52) What the revenue pie looks like for Corporate Bro.
  • (50:14) Whether there was a point where Ross thought Corporate Bro may not work, and the decision to switch to using his personal name.
  • (54:47) A tool or program that Ross could not survive without.
  • (55:47) Where you can find Ross and Corporate Bros online.
  • (56:33) Final thoughts with Jason and Kyle.

Guest Social Media Links:

Corporate Bro:

Ross Linkedin : (https://www.linkedin.com/in/corporatebro/)

Corporate Bro Linkedin : (https://www.linkedin.com/company/corporatebro/)

Website: (http://www.corporatebro.com)

YouTube: (https://www.youtube.com/CorporateBro)

Twitter: (https://twitter.com/TheRealCorpBro)

Facebook: (https://www.facebook.com/Corporate.Bro/)

Instagram:(https://www.instagram.com/corporate.bro)

TikTok: (https://www.tiktok.com/@corporate.bro)

Sales are Dope Series : (click here)

Links mentation In this Interview:

Slack: (https://www.slack.com)

Follow us on Social Media:

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-m...

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Monetize Media - 10 Actionable Insights from 10 Episodes (Part 2)
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07/26/22 • 46 min

Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back.

These are part two of our takeaways from our first ten episodes, trying to identify trends and themes that we’ve seen early on that apply to if not all of the creators we’ve interviewed, most of them, and will contain a key takeaway that you can take whether you’re a vlogger, podcaster, blogger, whatever it is.

Intro 0:00 - 1:27

6: Sometimes you have to make shark moves (1:28-6:39)

6:40-8:36, Ep 5 | Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts

(https://player.captivate.fm/episode/8d0c1aca-7e3b-4b66-9b5b-eb86f03097af)

8:37 - 10:03, Ep 8 | Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions

(https://player.captivate.fm/episode/59327540-4f85-4cac-bfe9-c684406200e3)

7: Embrace doubt (10:07-14:37)

14:40 - 16:54, Ep6 | Brandon Perna, "That's Good Sports": The Daily Show meets Sports Center

(https://player.captivate.fm/episode/ac927b45-3c49-4a1c-94ab-1d0737092047)

16:57 - 18:06, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool

(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)

8: Consistency is key (18:09-23:30)

23:33 - 24:21, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool

(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)

24:24 - 26:04, Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success

(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)

9: Automate the mundane time sucks (26:06 - 31:17)

31:19 - 32:21, Ep 3 | Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand

(https://player.captivate.fm/episode/fbc08d7e-4879-4c7f-94d9-e35214c4797b)

32:24 - 34;57, Ep 5 | Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts

(https://player.captivate.fm/episode/8d0c1aca-7e3b-4b66-9b5b-eb86f03097af)

10: Must be willing to learn from mistakes (35:00-38:26)

38:29 - 42:14, Ep 7 | Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business

(https://player.captivate.fm/episode/e14b66ba-2f54-47bb-ac08-0a85be079d09)

42:16 - 45:07, Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)

Outro : 45:08 - 46:12

Part 1, Lessons Learned

1: You have to maintain authenticity

2: Setting time limits

3: Must be willing to take the leap

4: You should care about having the right audience, not the biggest

5: You have to be willing to evolve business model

Listen to Part 1 : https://player.captivate.fm/episode/72fc8554-9e0c-460f-b469-d24ec44c763f

Follow us on Social Media:

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)

Twitter: (

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Monetize Media - 10 Actionable Insights from 10 Episodes (Part 1)
play

07/19/22 • 55 min

10 Actionable Insights From Our First 10 Episodes (Part 1)

Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interviews.

A little bit of a midway checkpoint to see some of the themes that you can take with you and implement into your business. We’ve called these out along the way and thought this would be a good checkpoint to walk through them, talk about them, and then also play some of these clips. These are some of the most important learnings that we’ve seen, even just in the small handful of interviews we’ve done so far.

We’ve identified ten different trends that we’ve seen over these first ten interviews. So we’re going to name them and our Producer Cameron will play clips of the examples that we cite as we go through.

If you like this show, if you haven’t listened to the podcast yet, this is a good starting episode because it’s a sampler pattern for all of the shows we’ve done so far. So you’re going to be able to duck in and out of guests we’ve had, pick the ones you like, and go back and listen to those shows.

Without further adieu, let’s get onto our ten points:

1: You have to maintain authenticity (3:06-6:55)

6:57- 10:45, Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)

10:46-12:42, Ep 2 | Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site

(https://player.captivate.fm/episode/3241aa18-8b13-4b70-a4f3-d04874e67a2d)

2: Setting time limits (12:46-16:10)

16:12-18:36 , Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success

(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)

18:38- 20:10, Ep 10 | Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool

(https://player.captivate.fm/episode/df1cf6e9-f111-49dd-8a2b-9b045d2c24ef)

3: Must be willing to take the leap (20:13-24:54)

24:55-27:29 , Ep 1 | Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews (https://player.captivate.fm/episode/f5e8e0ea-c210-48fc-b8e4-e63657339f9b)

4: You should care about having the right audience, not the biggest (27:32-32:40)

32:43-38:22, Ep 4 | Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting

(https://player.captivate.fm/episode/5b9584ed-b9ca-425a-8fee-361cf6474605)

38:24-39:56, Ep 8 | Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions

(https://player.captivate.fm/episode/59327540-4f85-4cac-bfe9-c684406200e3)

5: You have to be willing to evolve business model (40:00-44:49)

44:52-48:07, Ep 3 | Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand

(https://player.captivate.fm/episode/fbc08d7e-4879-4c7f-94d9-e35214c4797b)

48:08 - 53:15, Ep 9 | Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success

(https://player.captivate.fm/episode/6480b66b-6e53-4fee-a2d2-500c05b7d29c)

Part 2, will contains actionable insights on :

6: Sometimes you have to make shark moves

7: Embrace doubt

8: Consistency is key

9: Automate the mundane time sucks

10: Must be willing to learn ...

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On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show.

Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products business to diversity revenue, and takes direct sponsorships.

His website sells opportunistic t-shirts and he even has a white label coffee brand (which by the way is really good). He also has a partnership with Manscaped.

Listen now as Brandon walks us through his creative process of building the daily show for football, the unending doubt of having a content based business, and the volume of work required to sustain creativity by providing a unique take on a crowded content market that is sports. On to the interview.

  • (0:06) Episode introduction with Kyle and Jason.
  • (1:09) Introduction and origin story of Brandon Perna and That’s Good Sports.
  • (6:10) How Brandon explains what he does to people.
  • (7:30) How Brandon grew his audience and brand in a crowded space, and how he stands out with his video style and branding.
  • (14:01 ) The point that Brandon knew he could scale his business from a local audience to a national scale.
  • (19:08) Balancing the content creation side with the business side, and balancing work and life.
  • (28:11) The multiple revenue streams that Brandon has in addition to YouTube revenue, and the percentages that they contribute.
  • (35:48) How the spread of sports betting has influenced Brandon’s business.
  • (37:04) What Brandon values and enjoys about his business, and the possibility of selling his YouTube channel.
  • (39:44) The risks of being a content creator and protecting against them.
  • (41:25) Things that Brandon would have changed or done differently when starting.
  • (44:48) Dealing with fleeting content in the sports niche.
  • (47:41) What is one tool, product, or service that Brandon needs for his day to day operations.
  • (48:02) A time when Brandon had a moment of doubt about his path.
  • (50:39) Whether there is a specific highpoint that stands out.
  • (51:57) Where you can find Brandon and That's Good Sports online.
  • (52:38) Closing thoughts and takeaways with Kyle and Jason.

Want to hear more stories? Join Our Newsletter!

Guest Social Media Links:

Youtube: (https://www.youtube.com/thatsgoodsports)

Facebook: (https://www.facebook.com/thatsgoodsports/)

Instagram: (https://www.instagram.com/brandonperna/)

Twitter: (https://twitter.com/BrandonPerna)

Patreon: (https://www.patreon.com/thatsgoodsports)

Coffee Company : (https://benchwarmerbrew.com/)

That's Good Sports Podcast (https://thats-good-sports-podcast.simplecast.com/)

Swag (https://thats-good-sports-merch.creator-spring.com)

Youtube Channels & Podcasts Mentioned

Odd Man Sports by The Game Day

(https://www.youtube.com/watch?v=SNbvHVGK5oc&list=PLVbsEicHGqce6JQLdLLDg59z930Qla-kS)

Pat McAfee

(https://www.youtube.com/c/ThePatMcAfeeShow)

Tom Grossi

(https://www.youtube.com/c/TomGrossiComedy)

FivePoints

(https://www.youtube.com/c/FivePointsGaming)

Clickbait Sports

(

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In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners very carefully, and their future plans.

  1. (0:00) Episode introduction with Kyle and Jason
  2. (1:20) The origin story of Hot Route Tips, how Kent got into Madden, and his early monetization strategies
  3. (5:13) The freakout video and how it impacted Kent early on
  4. (7:46) How Kent and Throne partnered and the process behind creating the ebooks
  5. (14:19) The variability in Madden and the customer service with an audience with a wide age range
  6. (20:17) Seasonality with Madden content sales and how the pandemic impacted sales
  7. (21:53) The growth of the gaming industry over the years and how they acquire customers
  8. (28:00) The different ways that Hot Route Tips is monetized and the point that Kent realized that is was sustainable
  9. (30:53) The work-life balance of working in a time sensitive industry and the importance of social interaction
  10. (40:17) Growth strategies, goals, and outsourcing for Hot Route Tips
  11. (47:27) The tool or service that Hot Route Tips can’t live without
  12. (49:10) One thing that Kent would change about the business or the ebooks
  13. (51:39) Where you can find Kent and Hot Route Tips online
  14. (52:25) Closing thoughts with Kyle and Jason

Hot Route Tips Links:

Website: (https://hotroute.tips)

Twitter: (https://twitter.com/hotroutetips?lang=en)

Kent Auslander Links:

YouTube: (https://www.youtube.com/KAus23)

Twitch: (https://www.twitch.tv/k_aus23)

Twitter: (https://mobile.twitter.com/k_aus23/with_replies)

Throne Links:

YouTube: (https://www.youtube.com/user/TThrone23)

Twitch: (https://www.twitch.tv/throne_yt)

Twitter: (https://twitter.com/Throne_YT)

Links mentation In this Interview:

Sony Vegas: (https://www.vegascreativesoftware.com/us/)

Photoshop: (https://www.adobe.com)

Follow Monetize Media on Social Media:

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : https://link.chtbl.com/MonetizeMedia

Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com).

Copyright CBWG Media Group LLC.

Please consider subscribing and sharing this episode if you found it entertaining or informative.

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts

Make sure you’re subscribed to the podcast so you get the latest episodes.

DISCLAIMER

Any and all opinions expressed are solely the hosts and guest(s) and do n...

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Josh Babbitt from The Hackers Paradise, a golf enthusiast and product review website, discusses the origins of The Hackers Paradise, how the website and forum operates, the importance of authenticity, rules around which type of sponsorship he'll accept, transparency with your audience about business model, and hosting sponsored events across the country.

  • (0:00) Episode introduction with Kyle and Jason
  • (1:25) The origin story of The Hackers Paradise, its early years, and what surprised Josh the most at the beginning
  • (7:27) The importance of authenticity, operating without affiliate program deals, and keeping the audience and companies happy
  • (13:06) How The Hackers Paradise gets new readers and manages the staff
  • (15:49) How the events started and have evolved into the Albatross Club
  • (23:40) The studio, content creation strategies, and operating a forum
  • (30:13) The Granddaddy Captain explanation, process, and responsibilities
  • (32:40) Future growth and navigating change
  • (38:47) One thing Josh would change and a moment when he thought the business may close
  • (43:19) Balancing and working with partners
  • (44:32) A tool or software that is indispensable to The Hackers Paradise
  • (46:10) How often Josh changes out his clubs and his opinion on golf today
  • (49:05) A piece of advice for anyone looking to be successful in the webspace
  • (50:29) Where you can find The Hackers Paradise online
  • (50:57) Conclusion and thoughts with Kyle and Jason

Want to hear more stories? Join our newsletter

Hackers Paradise Links

Website: (https://www.thehackersparadise.com)

Youtube: (https://www.youtube.com/user/THPGOLF)

Instagram: (https://www.instagram.com/thpgolf/)

Twitter: https://twitter.com/THPGolf

(https://twitter.com/THPGolf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)

Facebook: (https://www.facebook.com/THPGolf/)

Soundcloud : https://soundcloud.com/user-725074663

Links mentation In this Interview:

Albatross Club: (https://www.thehackersparadise.com/forum/index.php?threads/2021-albatross-club-is-now-open-thpers-making-a-difference-helping-children.8924237/)

Xenforo: (https://xenforo.com)

Follow Monetize Media on Social Media:

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)

Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by (PodcastSins.com).

Copyright CBWG Media Group LLC.

Please consider subscribing and sharing this episode if you found it entertaining or informative.

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts

Make sure you’re subscribed to the podcast so you get the latest episodes.

DISCLAIMER

A...

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On today’s episode we speak with Noreaster Nick Pittman, president and founder of Norcast TV, a local weather app.

Nick provides hyper local weather to the South Jersey community across digital platforms and has big plans for expansion through franchising personalized digital weather forecasts across the US. Nick pumps out his local weather forecasts to over 100k followers on social media. He monetizes by selling direct sponsorships to local businesses, bringing in over a quarter a million dollars per year.

Nick has mastered the art of creating a streamlined process to maximize his output and knowing where he wants to take the business. What on the surface seems like just local weather forecasts on social may be a budding meteorlgical empire. Building an own online weather platform, and his plans to take on local news outlets across the country through branching his model. Onto to the interview.

  1. (0:07) Episode introduction with Kyle and Jason.
  2. (1:18) Nick Pittman’s background and childhood, how he got into weather forecasting, his experience with working in forecasting at age 17,and how he got started with his own forecasting business.
  3. (9:07) The overview of Norcast TV, how the business makes money, and future expansion plans.
  4. (15:47) The differences in formatting and timing between Norcast TV and traditional weather television.
  5. (20:54) The importance of the meteorologist in providing context for the weather information.
  6. (25:36) The setup of the local portion of the business in South Jersey, advertising in the winter months, Nick’s ad process, and other revenue streams.
  7. (32:33) The technology and graphics system that Norcast TV uses and what the home setup looks like.
  8. (37:38) Being recognized in public and never forgetting where you come from.
  9. (39:23) Expanding into the franchise model, how it will work, and a future email newsletter.
  10. (47:23) Where the audience is, how content is distributed across platforms, and what a typical day looks like.
  11. (51:13) Whether Nick has taken investments and future plans.
  12. (53:39) Programs and software that are indispensable to Nick’s workflow.
  13. (54:37) Why Nick has never looked back or doubted his business, and why he loves what he does.
  14. (57:47) Where to find Norcast TV on social media and on the app store.
  15. (58:24) Closing thoughts and remarks with Kyle and Jason.

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Norcast Weather Links:

Website: (https://norcast.tv)

Facebook: (https://www.facebook.com/NorEasterNick/)

Instagram: (https://www.instagram.com/noreasternick/)

Youtube: (https://www.youtube.com/channel/UCv5rZmAlq9Yt0UIBj-QP2hA)

Twitter: (https://twitter.com/noreasternick)

Links mentation In this Interview:

Baron Weather: (https://baronweather.com)

Wirecast: (https://www.telestream.net/wirecast/overview.htm)

Social News Desk: (https://www.socialnewsdesk.com)

Follow us on Social Media

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Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)

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Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use of structured data, intent-based phrases, and tagging across various content types. He also highlights the importance of optimizing for both digital and physical searches as AI technology continues to develop.

Takeaways

AI is transforming SEO, not eliminating it.

Structured data helps AI understand content better.

Natural language processing is key for future searches.

Tagging content improves visibility across platforms.

Implementing LLMS.txt can enhance AI crawling.

Physical search optimization is becoming crucial.

Links referenced in this episode:


Companies mentioned in this episode:

  • DraftKings
  • Mintlify
  • Firecrawl
  • Meta

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Monetize Media currently has 28 episodes available.

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The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

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The first episode of Monetize Media was released on May 14, 2022.

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