Monetization Masters

Monetization Masters is an educational series highlighting next generation business-to-business monetization insights and strategies that you can use to drive your business, from respected thought leaders and day-to-day practitioners.

The best part? Every episode is an easily consumable 10 minutes in length, with a new one every two weeks.

In today’s evolving business environment, having the right B2B monetization strategy is more important than ever. And it’s not just about how you price your products or bill for your services – it’s about having the right data foundation to support those processes and the analytics and intelligence necessary to enable strategic decision making.

You’ll hear from Finance, Billing and Revenue leaders who are blazing a trail with their creative monetization strategies – learn what strategies they are implementing to retain and drive revenue, and how you can apply their techniques to your own business.

In this episode we chat with experience management (XM) pioneer and strategist Megan Burns, about the critical role billing plays in customer experience and brand loyalty.

A former Vice President at Forrester Research, Megan has advised more than half of the Fortune 100, including FedEx, Verizon, Akamai, and Workday, over her 20+ year career. As architect of two the industry's most well known frameworks - the Customer Experience Index and the Outside In Maturity Model - she is considered one of the world's foremost experts on leading experience transformation at scale.

Megan’s insights have been featured in dozens of business publications like Inc. Magazine, AdAge, and CNBC. She is a popular speaker at events like the Wall Street Journal's Experience Management Forum, the Chief Experience Officer Summit, and the CXPA Insight Exchange.

Our next guest had more great insights to share than we could squeeze into a single episode – so we’re making it a series!

Enterprise applications and Financial Services monetization expert, Manoj Roy will share some of the lessons he has learned over several decades in IT Services, including more than 10 years at BNY Mellon where Manoj worked closely with Controllers, CFOs, CPOs and CIOs on monetization strategies, process transformation and defining operational models.

In this episode he'll discuss the costs associated with billing (spoiler alert: it's probably a lot more than you think) and ways that you can mitigate some of those costs.

Andrew Dailey, Managing Director at MGI Research – one of the thought leaders in B2B monetization strategies and tactics – discusses the concept of Agile Monetization and why it’s become an absolute necessity in today’s constantly changing business environment.

With 25+ years of experience in technology and financial services solutions for the enterprise, Andrew brings a unique understanding of the monetization challenges many organizations struggle with, and how best to solve them.

Interested in being a guest? Feel free to reach out to me directly at [email protected]

In this episode, BV Jagadeesh talks about the rapidly increasing shift he’s seeing B2B organizations make to usage based models, the organizational pain that is driving those shifts and why it’s been a long time coming.

A successful silicon valley serial entrepreneur, BV was the Founding investor & CEO of NetScaler, a pioneer in the concept of Application Delivery. NetScaler was ultimately acquired by Citrix for $325M where BV served as Group VP and GM for their Application Networking division.

Prior to Netscaler, BV was Co-Founder & CTO of Exodus communications, pioneering the concept of cloud hosting and data centers, resulting in a highly successful IPO and $30 billion market cap.

BV is currently a Board member or advisor at a number of successful technology companies. He’s also an adjunct faculty member at the Leavey School of Business at Santa Clara University.