Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
Sydney OBrien
1 Creator
1 Creator
You ever think to yourself, "what the heck do I post to my Instagram account?!"
You want to get more comments, but the tips and hacks you try just aren't cutting it. And you're a busy mompreneur, so you don't have the time to do a ton of research to get it done. But you know an engaged account is what's going to help you sell your offers on Instagram.
I get it. And I've been there! Mompreneur Mastery is all about helping mompreneurs strategize and plan their Instagram content so that they can spend less time on it, while making more sales, so they can spend more time with their families.
You'll get actionable support and tips from a certified Instagram Strategist, Sydney O'Brien, that you can do while your kid is giving you those glorious 15 mins of peace a quiet that seem way too rare.
Get started with this free content calendar, 1 Month of Conversation Starters, that will help you know what to post to get more comments on your posts: https://www.sociallyyours.biz/content-calendar
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Top 10 Mompreneur Mastery: Simple Instagram Strategy for Busy Moms Episodes
Goodpods has curated a list of the 10 best Mompreneur Mastery: Simple Instagram Strategy for Busy Moms episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Mompreneur Mastery: Simple Instagram Strategy for Busy Moms for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Mompreneur Mastery: Simple Instagram Strategy for Busy Moms episode by adding your comments to the episode page.
Is the Instagram Algorithm Against You? Here's the Real Secret (It's Not What You Think)
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
04/08/24 • 11 min
Are you tired of pouring your heart and soul into Instagram content only to feel like the algorithm is working against you?
Do you struggle to get the results you want from your posts, despite putting in so much effort?
In this episode of Mompreneur Mastery, I dive into the ins and outs of the infamous Instagram algorithm and how you can strategically optimize your content to get the reach, engagement, and leads you desire for your business.
As a busy mom and business owner, I understand the frustration of feeling like your efforts are not paying off. That's why I've broken down the algorithm to help you make the most of your Instagram marketing efforts.
Key Takeaways:
- Understanding how the Instagram algorithm works and how to optimize your content for it.
- Utilizing peak active hours and engagement metrics to maximize post visibility and reach.
- Focusing on generating comments to foster connections with your audience and increase post visibility.
- The importance of creating content that resonates with your target audience to attract qualified leads.
MENTIONED IN THIS EPISODE:
Metricool (affiliate link)
Music courtesy of Pixabay
The 4 Stages of a Successful Instagram Launch Strategy
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
02/04/24 • 14 min
In episode 29 of Mompreneur Mastery, Sydney discusses the four essential stages of a successful Instagram launch strategy.
She emphasizes that a solid launch strategy is crucial for a super successful launch using Instagram content and shares her own experience of a failed launch due to not following her own strategy.
Listeners will gain valuable insights into each stage of the launch strategy, including the 4 stages of your launch, what posts should be included in each launch, and how to create posts and stories to engage their audience and generate buzz for their offers.
Key takeaways from the episode:
- There are four stages to a successful Instagram launch strategy: pre prelaunch, prelaunch, launch, and post-launch.
- The pre pre launch stage focuses on getting data, conducting market research, and building trust with the audience.
- During the prelaunch stage, it's vital to build hype, create anticipation, and raise awareness about the upcoming offer.
- When promoting the offer during the launch stage, emphasizing the benefits and transformation it provides, rather than just the features, is crucial.
- The post-launch stage serves to maintain the hype, showcase the offer's success, and build authority, thereby setting the stage for future launches.
Listen to episode 29 of Mompreneur Mastery for details
MENTIONED IN THIS EPISODE:
Workflow & Systems Magic Bundle [Launch Edition]
1 Month of Conversation Stares Content Calendar (FREE!)
Connect with Sydney on Instagram
If you found this episode valuable, please leave a review on Apple Podcasts so that other mompreneurs can find the same value.
Music courtesy of Pixabay
How to stop overthinking and write the damn content
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
08/07/23 • 20 min
In this episode of Mompreneur Mastery, host Sydney O'Brien delves into the art of sitting down and actually writing the damn content.
Recognizing the common struggle of finding time and motivation for content creation, Sydney explores effective strategies to overcome this roadblock. Drawing on her experience as an Instagram strategist and a mom balancing work and family, Sydney shares insights on understanding audience needs, creating valuable content, and optimizing social media posts for maximum engagement.
She takes a deep dive into the importance of having a clear purpose for each piece of content and offers practical tips for managing time effectively.
Sydney also reflects on her own content creation journey, acknowledging the need for a balance between business and personal aspects.
This episode of Mompreneur Mastery is a must-listen for busy moms seeking to enhance their content creation skills and achieve a successful work-life balance.
MENTIONED IN THE SHOW:
Grab your free ticket to the virtual Beyond the Basics Summit
Episode 1, How to Strategically Batch Your Instagram Content
Music courtesy of Pixabay
Audit for Profit 1: Boost Link Clicks by 15% with an Instagram Profile Audit
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
10/28/24 • 14 min
Ever feel like you're always hustling on Instagram but still wondering why those followers aren't turning into clients?
Or maybe you've been meaning to "fix up" your profile but keep putting it off because, honestly, who has the time?
In this kick-off to the new “Audit for Profit” series, we’re starting right at the top with your Instagram profile—the foundation of your social media success.
In this episode, we’ll get into why a quick profile audit could be the game-changer you’ve been waiting for. From optimizing your bio to refining your call-to-action, you’ll learn the must-do steps to turn profile visitors into actual paying customers.
Because as a busy mompreneur, you don’t have time to waste on half-baked strategies! Plus, stay tuned for a peek at the personalized Instagram strategy audit service coming soon. Let’s make those tweaks that’ll finally give your profile some real pull!
MENTIONED IN THIS EPISODE:
Tell me how long it's been since you audited your profile
Music courtesy of Pixabay
Increase Your Sales Using Email Marketing Strategies with Allison Hardy
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
07/15/24 • 19 min
Have you ever stressed over a live launch?
Have you ever wondered what to do with emails after adding people to your list?
Episode 52 of Mompreneur Mastery features Allison Hardy, an expert in email marketing strategies, who shares invaluable insights on automating your sales and creating a culture of clicking in your email sequences.
If you've ever felt overwhelmed by the constant hustle of securing clients or struggled to maintain a work-life balance while running your business, this episode is for you. Alison breaks down actionable strategies that empower you to harness the power of email marketing to grow your business while reclaiming precious time with your family.
Alison Hardy is not just an email marketing strategist; she's a trailblazer in simplifying the process of enrolling clients into courses or memberships on autopilot. As a mompreneur herself, she understands the challenges of juggling business success with family life, making her insights invaluable for anyone looking to achieve sustainable growth without burning out.
Whether you're a seasoned entrepreneur or just starting out, Alison's approach offers practical solutions to transform your email marketing efforts into a revenue-generating machine.
Key Takeaways:
- [00:00:00] Introduction to Alison Hardy and her journey into email marketing.
- [00:06:10] Alison's personal story of transitioning from postpartum depression to successful online entrepreneurship.
- [00:10:00] Creating a culture of selling on your email list to empower your audience's purchasing decisions.
- [00:12:00] The importance of nurturing a culture of clicking in your email marketing strategy.
- [00:15:00] Moving beyond welcome sequences to nurture sequences that drive meaningful engagement and sales.
MENTIONED IN THIS EPISODE:
Sign up for Allison's Sell On Autopilot Masterclass
Connect with Allison on Instagram
Music courtesy of Pixabay
How I get work done while being home with my kids all day
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
08/14/23 • 16 min
Host Sydney O'Brien dives into the practical strategies and tools that can help busy mompreneurs effectively manage their businesses and family life. Sharing her own experience as a mompreneur, Sydney emphasizes the importance of supporting and balancing both work and family.
One of the key strategies highlighted in this episode is the use of a written intention to guide and align the priorities of a mompreneur's work with their family's needs. Sydney discusses the power of adapting and adjusting routines and work strategies when faced with shifting schedules and life circumstances, particularly in her military family that frequently experiences relocations.
Sydney introduces time blocking as an effective way to manage tasks and avoid distractions, and suggests using a timer to stay accountable and focused. She also emphasizes the benefits of batching content and planning ahead, techniques that save time and reduce stress. Additionally, Sydney shares her system of designated times for different tasks in both her household and homeschooling, ensuring a structured and organized approach that minimizes chaos.
In terms of utilizing technology, Sydney recommends the project management tool Trello for managing both work and personal life. She explains how content calendars and project management tools like Trello can help mompreneurs stay organized and on track.
Sydney also delves into the importance of regulation and setting a positive mindset for children when mompreneurs need to work with them at home. She shares strategies for ensuring her kids have sufficient outdoor time, food, water, and physical activity, as well as providing designated activities or toys to keep them engaged independently.
Throughout the episode, Sydney emphasizes the value of creating a balanced life and not letting the business consume all of one's time and personal life. She acknowledges that each family has different needs and circumstances, and that the strategies and tools she discusses may not work for everyone. However, her aim is to provide guidance, support, and inspiration for mompreneurs in achieving work-life balance and finding success in their businesses while being present for their families.
MENTIONED IN THIS EPISODE:
How To Strategically Batch Your Instagram Content
Music courtesy of Pixabay
2 Carousels Changes Coming to Your Instagram Feed
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
03/25/24 • 12 min
2 game-changing updates associated with Instagram carousels that all busy mompreneiurs need to be aware of.
These changes have the potential to transform the way we reach and connect with our audience, ultimately impacting our business goals.
By aligning our content strategy with these developments, we can leverage carousels effectively to maximize engagement and propel growth on Instagram, all while maintaining our precious work-life balance as moms.
Key Takeaways:
Carousels now being featured in the Reels feed present a valuable opportunity to expand our reach and unlock new possibilities for growth on the platform.
The shift in user preference towards carousels with minimal text underscores the importance of crafting concise, impactful content to drive engagement and action.
Understanding that many Instagram changes stem from user behaviors rather than the algorithm emphasizes the significance of nurturing genuine connections with our audience to sustain engagement during fluctuations.
MENTIONED IN THIS EPISODE:
Ep 16: Are Instagram Hashtags Dead?
Music courtesy of Pixabay
Using Storytelling to Amplify Your Instagram Presence with Amber Willis
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
07/01/24 • 28 min
Have you ever scrolled through Instagram, feeling like everyone's posts blend together, missing that personal touch?
In this episode of Mompreneur Mastery, Sydney chats with Amber Willis, a branding and marketing strategist specializing in storytelling.
Amber shares practical tips on how to infuse your Instagram with stories that resonate, making your business stand out.
From her own journey balancing motherhood and entrepreneurship, Amber offers insights on the power of authenticity and connection in driving sales through storytelling.
Tune in to discover how to leverage your personal experiences into compelling content that boosts engagement and builds trust.
Timestamps:
- [00:01:00] Sydney introduces Amber and highlights the importance of storytelling in marketing.
- [00:03:00] Amber shares her background journey from a high school teacher to becoming a marketing strategist.
- [00:06:00] How Amber's daughter's leukemia diagnosis during the pandemic shaped her entrepreneurial journey.
- [00:11:00] Practical advice on where to start when sharing personal stories on social media.
- [00:18:00] The biggest mistakes people make when sharing stories on social media and how to avoid them.
MENTIONED IN THIS EPISODE
Grab Amber's Brand Affirmation Statement
Join Amber's course The Storytelling Advantage: (Save 40% with promo code MOMPRENEURMASTERY)
Music courtesy of Pixabay
How to step drowning in dishes and deadlines and find mom-business owner balance with Shelly Meche'tte
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
04/29/24 • 38 min
Are you struggling to maintain your sense of identity while juggling the demands of motherhood and entrepreneurship?
Do you often feel guilty for wanting personal fulfillment and joy outside of being a mom?
If so, you're not alone, and in this episode, we've got you covered! Shelley and Sydney dive deep into the challenges of balancing motherhood with personal goals, offering practical advice and empowering insights that will leave you feeling inspired and supported.
Takeaways from this episode:
- It's okay to ask for help and understand the "how" of asking for it without feeling shame or guilt.
- By creating a daily schedule and identifying pockets of time for self-care or work tasks, you can increase productivity and confidence.
- Understanding intentional self-care tailored to your individual needs can lead to a replenished energy and a more balanced life.
- Limiting daily priorities to 3 to 5 tasks can help avoid feeling overwhelmed and inadequate.
- Pursuing personal fulfillment can enhance your parenting and set a positive example for your children.
MENTIONED IN THIS EPISODE:
7 Ways to Fulfill Your Goals & be a GREAT Mom Too
Follow Shelley on Instagram
Join Shelley's Facebook group: Moms With Purpose
Music courtesy of Pixabay
Why Instagram Carousels Are Beating Reels for Sales (No Dancing Required!)
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms
10/22/24 • 14 min
Are you spending way too much time on Reels, only to hear crickets? 😬
I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7).
Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.
If you’re a busy mompreneur juggling kids, clients, and all the things, carousels might just be the answer to creating high-performing content—messy bun and all. ✨
We’ll break down why carousels are perfect for storytelling, how you can create compelling, bite-sized slides, and what these new Instagram features mean for your sales strategy
MENTIONED IN THIS EPISODE
Carousels That Sell Templates: My newly upgraded, proven, easy-to-use templates that help you create carousels designed to convert. Normally $37, but grab them now for $17 before 10/24/24!
Follow me on Instagram @socially.yours.strategist and tag me in your carousels for a shoutout!
Music courtesy of Pixabay
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FAQ
How many episodes does Mompreneur Mastery: Simple Instagram Strategy for Busy Moms have?
Mompreneur Mastery: Simple Instagram Strategy for Busy Moms currently has 71 episodes available.
What topics does Mompreneur Mastery: Simple Instagram Strategy for Busy Moms cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Mompreneur Mastery: Simple Instagram Strategy for Busy Moms?
The episode title 'Content Creation Made Easy: How to Strategically Plan Instagram Posts' is the most popular.
What is the average episode length on Mompreneur Mastery: Simple Instagram Strategy for Busy Moms?
The average episode length on Mompreneur Mastery: Simple Instagram Strategy for Busy Moms is 17 minutes.
How often are episodes of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms released?
Episodes of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms are typically released every 7 days.
When was the first episode of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms?
The first episode of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms was released on Jul 9, 2023.
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