Mompreneur Mastery: Simple Instagram Strategy for Busy Moms

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Host Sydney O'Brien dives into the practical strategies and tools that can help busy mompreneurs effectively manage their businesses and family life. Sharing her own experience as a mompreneur, Sydney emphasizes the importance of supporting and balancing both work and family.

One of the key strategies highlighted in this episode is the use of a written intention to guide and align the priorities of a mompreneur's work with their family's needs. Sydney discusses the power of adapting and adjusting routines and work strategies when faced with shifting schedules and life circumstances, particularly in her military family that frequently experiences relocations.

Sydney introduces time blocking as an effective way to manage tasks and avoid distractions, and suggests using a timer to stay accountable and focused. She also emphasizes the benefits of batching content and planning ahead, techniques that save time and reduce stress. Additionally, Sydney shares her system of designated times for different tasks in both her household and homeschooling, ensuring a structured and organized approach that minimizes chaos.

In terms of utilizing technology, Sydney recommends the project management tool Trello for managing both work and personal life. She explains how content calendars and project management tools like Trello can help mompreneurs stay organized and on track.

Sydney also delves into the importance of regulation and setting a positive mindset for children when mompreneurs need to work with them at home. She shares strategies for ensuring her kids have sufficient outdoor time, food, water, and physical activity, as well as providing designated activities or toys to keep them engaged independently.

Throughout the episode, Sydney emphasizes the value of creating a balanced life and not letting the business consume all of one's time and personal life. She acknowledges that each family has different needs and circumstances, and that the strategies and tools she discusses may not work for everyone. However, her aim is to provide guidance, support, and inspiration for mompreneurs in achieving work-life balance and finding success in their businesses while being present for their families.

MENTIONED IN THIS EPISODE:
How To Strategically Batch Your Instagram Content

Create a month of sales-focused Instagram content in the free 5 day challenge: Plan it, Post it, Profit before Jan 6th!

Music courtesy of Pixabay

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2 game-changing updates associated with Instagram carousels that all busy mompreneiurs need to be aware of.
These changes have the potential to transform the way we reach and connect with our audience, ultimately impacting our business goals.
By aligning our content strategy with these developments, we can leverage carousels effectively to maximize engagement and propel growth on Instagram, all while maintaining our precious work-life balance as moms.

Key Takeaways:

Carousels now being featured in the Reels feed present a valuable opportunity to expand our reach and unlock new possibilities for growth on the platform.

The shift in user preference towards carousels with minimal text underscores the importance of crafting concise, impactful content to drive engagement and action.

Understanding that many Instagram changes stem from user behaviors rather than the algorithm emphasizes the significance of nurturing genuine connections with our audience to sustain engagement during fluctuations.
MENTIONED IN THIS EPISODE:
Ep 16: Are Instagram Hashtags Dead?

Create a month of sales-focused Instagram content in the free 5 day challenge: Plan it, Post it, Profit before Jan 6th!

Music courtesy of Pixabay

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Have you ever scrolled through Instagram, feeling like everyone's posts blend together, missing that personal touch?
In this episode of Mompreneur Mastery, Sydney chats with Amber Willis, a branding and marketing strategist specializing in storytelling.
Amber shares practical tips on how to infuse your Instagram with stories that resonate, making your business stand out.
From her own journey balancing motherhood and entrepreneurship, Amber offers insights on the power of authenticity and connection in driving sales through storytelling.
Tune in to discover how to leverage your personal experiences into compelling content that boosts engagement and builds trust.

Timestamps:

• [00:01:00] Sydney introduces Amber and highlights the importance of storytelling in marketing.
• [00:03:00] Amber shares her background journey from a high school teacher to becoming a marketing strategist.
• [00:06:00] How Amber's daughter's leukemia diagnosis during the pandemic shaped her entrepreneurial journey.
• [00:11:00] Practical advice on where to start when sharing personal stories on social media.
• [00:18:00] The biggest mistakes people make when sharing stories on social media and how to avoid them.

MENTIONED IN THIS EPISODE
Grab Amber's Brand Affirmation Statement
Join Amber's course The Storytelling Advantage: (Save 40% with promo code MOMPRENEURMASTERY)

Create a month of sales-focused Instagram content in the free 5 day challenge: Plan it, Post it, Profit before Jan 6th!

Music courtesy of Pixabay

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Are you struggling to maintain your sense of identity while juggling the demands of motherhood and entrepreneurship?
Do you often feel guilty for wanting personal fulfillment and joy outside of being a mom?
If so, you're not alone, and in this episode, we've got you covered! Shelley and Sydney dive deep into the challenges of balancing motherhood with personal goals, offering practical advice and empowering insights that will leave you feeling inspired and supported.
Takeaways from this episode:
- It's okay to ask for help and understand the "how" of asking for it without feeling shame or guilt.
- By creating a daily schedule and identifying pockets of time for self-care or work tasks, you can increase productivity and confidence.
- Understanding intentional self-care tailored to your individual needs can lead to a replenished energy and a more balanced life.
- Limiting daily priorities to 3 to 5 tasks can help avoid feeling overwhelmed and inadequate.
- Pursuing personal fulfillment can enhance your parenting and set a positive example for your children.
MENTIONED IN THIS EPISODE:
7 Ways to Fulfill Your Goals & be a GREAT Mom Too
Follow Shelley on Instagram

Join Shelley's Facebook group: Moms With Purpose

Create a month of sales-focused Instagram content in the free 5 day challenge: Plan it, Post it, Profit before Jan 6th!

Music courtesy of Pixabay

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Are you spending way too much time on Reels, only to hear crickets? 😬
I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7).
Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.

If you’re a busy mompreneur juggling kids, clients, and all the things, carousels might just be the answer to creating high-performing content—messy bun and all. ✨
We’ll break down why carousels are perfect for storytelling, how you can create compelling, bite-sized slides, and what these new Instagram features mean for your sales strategy
MENTIONED IN THIS EPISODE
Carousels That Sell Templates: My newly upgraded, proven, easy-to-use templates that help you create carousels designed to convert. Normally $37, but grab them now for $17 before 10/24/24!

Follow me on Instagram @socially.yours.strategist and tag me in your carousels for a shoutout!

Create a month of sales-focused Instagram content in the free 5 day challenge: Plan it, Post it, Profit before Jan 6th!

Music courtesy of Pixabay