Ariana Falerni | You Won't Sell It if You Don't Show It

03/27/18 • 52 min

Momentum | The marketing podcast for photographers

On our latest episode of Momentum, Ariana Falerni and I talk about the value of showing clients products before their session and some simple ways to share product images in your marketing materials and online.

http://www.arianafalerni.com/design/sticky/

https://learn.stickyacademy.com/p/turn-more-inquires-into-booked-clients-with-one-auto-reply-email/

http://www.arianafalerni.com/design/sticky/

https://learn.stickyacademy.com/p/turn-more-inquires-into-booked-clients-with-one-auto-reply-email/

Previous Episode

Vickie Black | One Photography Business, One Market, & One Big Event

Vickie Black started out shooting weddings, portraits, and even pets, but soon zeroed in on her favorite genre — teen photography!

Not only does Vickie now run a booming teen and senior portrait business based in Central Indiana, she also created and publishes the Senior Style Guide — an educational and inspirational publication for senior portrait photographers.

On our latest episode of the Momentum podcast, Vickie and I talk about how choosing one market completely changed her business, how she’s tapped into word-of-mouth marketing, and her annual fashion show — the one marketing event that drives most of her business for the entire year.

Links from the episode:

Senior Style Guide

Next Episode

Spencer Lum | Three Ways That Will Help You Stand Out from the Crowd

When Spencer Lum was starting out in the photography industry, he was 100% willing to hustle and do whatever it took to succeed. And hustle he did. He took whatever job came his way and found himself working 80 to 90 hours each week. He was busy. He was in demand. And he was just barely paying the bills. On today's show, Spencer shares how he was able to turn his business around and take his booking rate from 38% to booking 24 out of 25 weddings.
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