30. Avoid Book Marketing Burnout! How to Market Your Book, without the stress with Lyda Mclallen of Talk + Tell Book Publishing Company [Interview]

Mom Writes First

10/03/24 • 27 min

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Avoid Book Marketing Burnout! How to Market Your Book, without the stress with Lyda Mclallen of Talk + Tell Book Publishing Company
Simplifying Book Marketing with Lyda from Talk Plus Tell
In this episode of Mom Writes First, host Jen chats with Lyda Mclallen, owner of the book publishing company Talk Plus Tell. Lyda, who has been in the industry for over seven years and guided 200+ authors, shares practical tips on making book marketing easier and more enjoyable. She emphasizes the importance of identifying your target audience early in the writing process and provides insights into structural, copy, and proof edits. Jen and Lyda discuss the value of creating a book that resonates with your audience and how to leverage testimonials for long-term success. The conversation touches on building a supportive writing community and how authors can maintain focus on their goals amidst life's demands. They also highlight the significance of romanticizing the writing process and making marketing fun and engaging.
00:00 No More Book Marketing Burnout!
02:09 Introduction and Guest Introduction
03:22 Understanding Your Target Audience
05:46 The Editing Process Explained
09:51 Effective Marketing Strategies
11:13 The Value of Testimonials
19:05 Empowering Authors and Building Community
25:46 Conclusion and How to Connect
https://talkplustell.com/

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10/03/24 • 27 min

Mom Writes First - 30. Avoid Book Marketing Burnout! How to Market Your Book, without the stress with Lyda Mclallen of Talk + Tell Book Publishing Company [Interview]

Transcript

No More Book Marketing Burnout!

[00:00:00]

Jen: Does the idea of marketing your book feel more overwhelming than an endless pile of laundry? Well, guess what? This episode is here to help with a publishing and marketing expert who is going to tell you her secret to make marketing easier and more fun. Let's go.

Jen: You are listening to Mom Writes First, where we're all about inspiring busy moms to make their writing dreams a reality.

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