Modern Real Estate Marketing

Welcome back to another Tuesday edition of Modern Marketing's Realtor Recap! We’re here to keep you updated on all the essential social media and marketing news that real estate agents need to be aware of. This week, we’re breaking down major updates from Meta, LinkedIn, Instagram, and YouTube and how they impact your online strategy.
In this episode, we discuss the big news about Meta (formerly Facebook) selling its interest in Giphy to Shutterstock, which might change the way you’ve been using GIFs in your posts. Is this the end of an era for the popular GIFs, often described as "for Boomers and cringe"?
We also dive into how both Facebook and LinkedIn are utilizing AI to personalize our feeds and how this could be beneficial for content creators and users alike. If you’re interested in how the AI is starting to put content from people you don't currently follow into your feed, you’ll want to hear this.
Another highlight of this week’s recap is Instagram's introduction of Anthems, collections of trending audios that they encourage users to use in their stories and reels. Find out how to use these to your advantage, and remember, good content is still key.
One more important trend we discuss is the rise of 'edutainment' – a blend of education and entertainment in content creation. As AI like ChatGPT and Google's Bear become more prevalent, users are demanding a different kind of content. We'll talk about how to balance this in your content strategy.
Lastly, YouTube has expanded their Community post feature to everyone, previously only available if you had a thousand subscribers or more. Learn how this new update can help you engage better with your YouTube followers.
But wait, there's more! Stay tuned for some big news coming your way, especially if you're a real estate professional struggling with video editing. You won’t want to miss what we have in store.
Don't forget to like, share, and subscribe for the latest updates every Tuesday. Let’s continue making amazing content together!
#RealtorRecap #ModernMarketing #RealEstateMarketing
Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.
Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.
Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.
Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.
Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.

🔥 Discover the Power of Niches in Real Estate! 🔥
Join us in this exciting episode of the Modern Marketing Podcast where we dive deep into the world of real estate niches with veteran agent Bill White of eXp Realty!

In this episode, Bill shares his incredible journey in the real estate industry, starting from the commercial side and transitioning to residential. With over 15 years of experience and a superstar team, Bill and his wife Rhonda have built a successful business by focusing on a niche market.

Learn how this powerhouse couple leverages their niche to dominate the market, the impact of coaching in their careers, and how they balance working together as a married couple. We also discuss the importance of having a strong online presence, creating engaging content, and keeping up with the ever-changing market trends. 📈

Don't miss out on Bill's insights on the current market situation, his love for the Kansas City Chiefs, and his exciting plans for attending the NFL draft in Kansas City!

If you're a real estate agent looking to level up your game, this episode is packed with valuable tips and advice that you don't want to miss! 💥

👉 Hit that subscribe button and join us in this thrilling journey to success in the real estate world! 🌟

You can reach Bill White with White & Associates, eXp Realty at:
https://www.whitecres.com/
https://www.facebook.com/mykansascityhome
(913) 347-4896
About Modern Real Estate Marketing:
Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.
Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.
Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.
Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.
Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.Show less

#RealEstateNiche #RealEstateSuccess #ModernMarketingPodcast

Free is great, like when you get 13 donuts for the price of 12.
Buy one, get one free, sure, love it.
But what about free marketing?
Tune into today's episode and learn why sometimes free can actually hurt your marketing efforts.
Oh, since this Podcast is "free", do me a huge favor and leave us a review and don't forget to subscribe for weekly content.
Kevin Mochel is the founder of 180 Your Marketing, a real estate centric marketing agency based in Kansas City.
He helps real estate agents and loan officers grow their business using marketing tactics that work!
Does your current marketing company help promote your brand, attract prospects and then convert those prospects to clients? We would love to talk with you.
If you would like to reach out to Kevin, please visit our website at www.180yourmarketing.com
Join our Facebook Group - Modern Real Estate Marketing
Want access to all our podcasts? Check them out at:
www.180yourmarketing.com/podcast

Today we explore the lighter side of real estate and the power of having fun in building your brand! Join Jason Rains with Re/Max Elite and Kevin Mochel from Modern Real Estate Marketing as we delve into the heart of enjoying the real estate journey and embracing an abundance mindset.
Key Highlights:
- The Joy of Real Estate: How having fun in what you do can make you stand out in a crowded space and resonate with your buyers and sellers.
- Embracing an Abundance Mindset: Learn the vital role this mindset plays in collaboration, setting yourself apart, and how it can be a game-changer for your real estate career.
- Real Estate Videos & Fun Content: From amusing skits to HGTV-quality videos, discover how injecting humor and creativity can redefine your brand.
- Effective Real Estate Marketing: Insights into social media templates, video topics, scripts, coaching, and step-by-step marketing courses that align with the fun-loving realtor's brand.
- Building Collaborative Relationships: Hear from legends in real estate about the importance of collaboration vs. competition, networking, and nurturing professional relationships.
This episode is more than a guide; it's an invitation to enjoy the real estate journey.
Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.
Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.
Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.
Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.
Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
#HavingFunInRealEstate, #AbundanceMindset, #RealEstateVideo, #RealEstateMarketing, #RealEstateBranding, #CollaborationInRealEstate, #ModernRealEstatemarketing, #RealEstateStrategies

What is the key to hosting real estate and client appreciation events that create community, win over followers and drive new business?
Amy Robertson and Mindy Methner with the Amy + Mindy Homes and Lifestyle Team share their innovative approach to hosting real estate client events, blending creativity with professionalism.
From staging homes to crafting personalized experiences, they reveal their secrets to success.
Learn how to transform a typical client appreciation event into a magical experience that resonates with your clients. Understand the importance of authenticity, collaboration, and attention to detail.
Get a behind-the-scenes look at how these two accomplished real estate professionals collaborate, negotiate, and bring their unique flair to the industry.
Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.
Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.
Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.
Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.
Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
#RealEstateEvents #RealEstateClientEvents #ClientAppreciationEvent #HomeStaging #RealEstateMarketTrends