Is Sales More Important Than Marketing | B2B vs B2C #97

10/04/19 • 8 min

The terms sales and marketing often get thrown together and are often used interchangeably.

But they’re actually 2 very different business functions with very different strategies, objectives, and criteria.

But while sales and marketing are very different things, they’re also both very important, so in this episode I’m going to cover the differences between sales and marketing and ultimately decide which one is more important to your business.

Let's dive in!

The terms sales and marketing often get thrown together and are often used interchangeably.

But they’re actually 2 very different business functions with very different strategies, objectives, and criteria.

Let's dive in!

Previous Episode

Generate Sales Leads For Your Business With Inbound Marketing | B2B vs B2C #96

When I first got into marketing, I wasn’t that good at sales. I liked talking to people, and helping them, I just hated the selling part. Looking back, I think my closing line was probably something like “so... what would you like to do?” – hardly a compelling close. And yet I would more often than not make the sale. How was this possible?!?!

Well, what I had yet to realize at the time was that my marketing and everything that had happened up until that point had all but closed the deal for me - ahead of time – so when I finally spoke to a prospect or potential client they were already sold on working with me.

And that’s where Inbound Marketing comes into play.

So, let ́s get to it!

Next Episode

The One Word To Avoid In Sales Marketing | B2B vs B2C #98

Words are powerful tools. But they can either work for you, or against you – and for every power words that helps you attract more leads, prospects, and customers, well there are an equal number of opposite danger words. And if you use a danger word you risk losing the sale, referral, and long term value of the customer.

Which is why I want to make sure to you know the one word to avoid in sales and marketing so you can wipe this term from your vocabulary, erase it from your dictionary, and white it out in your thesaurus – alright, enough of that, let’s get to it.

But before we do, make sure you stick around right until the end because after I reveal the one thing you should never say, I’m going to cover 4 more words you want to avoid as well. These are all worth knowing so you can avoid them at all costs.

Let's get to it!