Mobile Marketing Minute with Rob Woodbridge and Greg Hickman

Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk ApplePay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons and Twitter?).

The goal here is to demonstrate the possibilities that the new OS brings to the mobile marketing world. Will you use all/any of these? Perhaps not right away but to be aware of them is a requirement and we do our best to bring them to the forefront.

Mobile search is SO different than the search we've come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in. 

Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking  about skipping this "whole mobile thing" or think "pinch and zoom" is a strategy, the last 2 minutes are for you.

Being "the mobile gal/guy" is sometimes lonely. There are few that really grasp the reach and impact mobile is having on every single business. If they did understand, you - the mobile soothsayer - would actually run the company. That's how important it is from this point and going forward. Am I right?

Marketing mobile INSIDE the organization is as important - if not more - in the early stages of a mobile marketing strategy.

The problem is that there is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.

Do you think the people talked about bank notes when they emerged in 1861 the way that we talk about mobile payments today? Were they proclaiming that 1862 would be the "year of cash"? That's how I feel about the way we bring mobile payments into the conversation - like it needs to have higher status than the way we've paid for things forever. It doesn't, it is just another form of paying. 3 years from now it will just be another option at the pump.

What makes mobile payments interesting are the companies that are changing their business models - or forcing others to do just that. Companies like Starbucks who own the #1 mobile payments app in North America or Venmo and Twitter who are making the things we buy social currency.

Greg and I feel 2015 will not only bring with it new advances in the way we pay but also in what we consider currency. The dollar bill has rivals and, for the first time in centuries, they aren't coins.

We are now a full week into 2015 - how are those resolutions going? Every new year brings an onslaught of predictions and, well, we are no different. This is the first of 8 (yes 8!) shows on what to expect in 2015. We start off here with an overview of our 7 predictions and will follow up each of the next 7 weeks with a deeper dive into each one of them. For now, here (along with everyone else) are our things to watch out for in 2015 if you are a part of the mobile marketing world (incidentally, that is everyone...)