Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity
MN AMA Get In The Game Podcast10/17/07 • 14 min
Malcom Haines
Malcolm Haines is principal of MHMC, a marketing consultancy that creates marketing plans and materials for technology companies. Previously, Haines served for many years as Chief Imagination Officer at IBM, where he learned a lot about marketing, particularly about how not to do it.
Speech Topic: Cultivating Creativity in a Culture of Conformity.
Malcolm Haines is principal of MHMC, a marketing consultancy that creates marketing plans and materials for technology companies. Previously, Haines served for many years as Chief Imagination Officer at IBM, where he learned a lot about marketing, particularly about how not to do it.
Speech Topic: Cultivating Creativity in a Culture of Conformity.
10/17/07 • 14 min
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