Activating Mission to Navigate Societal Changes and Business Challenges with B Lab’s Sarah Schwimmer and Mission Partners’ Bridget Pooley

In a world grappling with declining trust in institutions, businesses face increasing pressure to become agents of societal change. This episode of Mission Forward explores this evolving dynamic with Sarah Schwimmer, co-lead executive at B Lab Global, the non-profit behind the B Corp movement. Host Carrie Fox cedes the interviewing chair to her colleague, Bridget Pooley, Mission Partners' chief operating officer, for a deep dive into the forces reshaping corporate responsibility.

They explore the Edelman Trust Barometer’s findings, revealing a fascinating dynamic: as trust in traditional institutions wanes, the pressure mounts on businesses to step up. Sarah highlights the B Corp movement's explosive growth as evidence of this trend, with thousands of companies seeking ways to balance purpose and profit. She shares compelling examples of B Corps actively engaging in their communities, like Legacy Vacation Resorts' efforts to empower employee voting.

The conversation also touches on the crucial issue of shareholder vs. stakeholder capitalism. Is simply declaring a commitment to all stakeholders enough? Sarah and Bridget discuss the importance of accountability and the role of B Lab's rigorous B Impact Assessment in driving real change.

Finally, they explore the age-old tension between mission and profit. Can businesses truly prioritize both? Sarah showcases Patagonia as a shining example of a company successfully integrating purpose and profitability, highlighting innovative ownership models that prioritize long-term mission. The landscape for businesses is complex, but there is always room to become true forces for good.