How the Media and Publicity Can Help Find Missing People ft. John Bischoff

You might have seen “Missing Person” billboards and posters, but there’s a lot more to using publicity in order to seek people who have disappeared.

John Bischoff is Vice-President for the Missing Children Division of the National Center For Missing Exploited Children (NCMEC). He talks with Karen and Caroline about the relationships they’ve established to help make publicity campaigns successful.

They discuss the importance of media campaigns to gather information from a community and to empower worried families and loved ones in the search. In addition to the power of posters, John explains how information databases and analytics services can provide non-profit support in spreading a message, in addition to social media platforms and community alerts.

He also talks about the particular challenges of running campaigns across a nation as big as the United States, and why this can be so powerful in safely finding missing people.

And when someone is found? The care this media team offers stretches to respecting and protecting the privacy of an individual so they can continue with their lives and move on.

We want you to share knowledge and empower conversations to help tackle the missing persons crisis. Find out more about all of our guests and the Missing Persons Uncovered project and find links to support on the website missingpersonsuncovered.com

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