As social media and generational shifts reshape the world of investment and financial advice, asset managers are facing a new and growing challenge: finfluencers. These social media personalities represent both opportunity and risk. Active on platforms like Instagram and TikTok, they can make finance more accessible, but also present reputational challenges when they promote financial products without following regulations. In this episode, David Masters and Neil Robson together with Emily Allen in the US, explore the impact of finfluencers on the asset management sector, focusing on the UK and US regulatory risks and misconduct issues they can trigger.
With cases like Kim Kardashian’s $1.26 million fine for promoting EthereumMax, the trio unpack the risks posed by finfluencers and discuss what asset managers can learn to protect their brands. Tune in for insights on safeguarding reputation in an age where financial advice is just a click away.
Recorded and produced at the Lansons Studios
10/08/24 • 28 min
(mis)Conduct, Money & Reputation - Kardashian, Finfluencers & Crypto
Transcript
This is Misconduct Money and Reputation . A podcast by reputation specialists Lansons and law firm Katten .
David MastersHello and welcome to the episode . This is our seventh episode in a new series for those working in financial services , particularly in and around asset and wealth management , where we seek to navigate a path through some
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