Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith - #60 - From Idea to Impact: Craft Your Bestselling Book with Meg Calvin

#60 - From Idea to Impact: Craft Your Bestselling Book with Meg Calvin

02/21/25 • 40 min

Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

Have you ever dreamed of writing a book but felt stuck on where to start—or how to actually sell it?

In this episode of Mindset to Market, I sit down with Meg Calvin, a writing and marketing coach who helps business owners turn their expertise into Amazon bestselling books.

Meg shares her journey from ministry to coaching, revealing why publishing a book is one of the most powerful business assets you can create. We dive into her 12-month program that guides authors from idea to publication—plus the essential marketing strategies that ensure your book reaches the right audience.

We also explore:
✨ Overcoming fears around monetizing your art
✨ Why writing is a spiritual journey that leads to personal breakthroughs
✨ How to identify which book you should write first

If you’ve been waiting for a sign to start writing, this is it! Meg’s wisdom and actionable tips will inspire you to finally bring your book to life.

🎧 Listen now and take the first step toward your bestselling book!

Connect with Meg and get her free tools and resources here:

Visit her on the web at www.MegCalvin.com
https://www.instagram.com/heymegcalvin/
https://www.facebook.com/meggie.calvin
https://www.tiktok.com/@megcalvin?lang=en

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.
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💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @mindset2marketpod

Have you ever dreamed of writing a book but felt stuck on where to start—or how to actually sell it?

In this episode of Mindset to Market, I sit down with Meg Calvin, a writing and marketing coach who helps business owners turn their expertise into Amazon bestselling books.

We also explore:
✨ Overcoming fears around monetizing your art
✨ Why writing is a spiritual journey that leads to personal breakthroughs
✨ How to identify which book you should write first

If you’ve been waiting for a sign to start writing, this is it! Meg’s wisdom and actionable tips will inspire you to finally bring your book to life.

🎧 Listen now and take the first step toward your bestselling book!

Connect with Meg and get her free tools and resources here:

Visit her on the web at www.MegCalvin.com
https://www.instagram.com/heymegcalvin/
https://www.facebook.com/meggie.calvin
https://www.tiktok.com/@megcalvin?lang=en

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Previous Episode

#59 - Keep Showing Up & Taking Baby Steps Because Your Work Matters

Have you ever felt like the world is just too heavy to keep showing up?

Like no matter how much you want to create, sell, or connect, everything around you is making it harder ?

I get it. Right now, it’s winter—the coldest, darkest time of year. People I know have lost jobs overnight. Small business owners feel lost, unsure how to show up when the world feels like it’s unraveling. Social media is about crisis management.

And it’s easy to wonder... does what I do even matter?

But my short answer is yes - in fact, we need you and your work more than ever. Because people are still searching for connection, hope, and solutions—and you can be the person who shows up for them, even in the midst of uncertainty.

In this short episode, I'm sharing 3 quick stories of entrepreneurs who show up against the odds and three ways you can take a baby step today:

Post One Thing – Share a tip, an insight, or a behind-the-scenes moment. You don’t have to be everywhere—just show up for your audience somewhere.
Help One Person – Answer a DM, offer a quick voice note, or create something useful for your audience. Small actions create impact.
Decide One Next Move – Don’t get stuck in overthinking. What’s one action—big or small—that moves you forward? Write it down and commit to it.

If you like this content, please take a minute to rate and review the podcast, that's the only way it gets seen and heard by other listeners and I'd be so grateful!

I hope you have a wonderful start to your week and as always, may you be vibrant!

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Next Episode

#61 - Positioning Your Offer to Sell: How to Attract Ready-to-Buy Clients

Did you know that only about 3% of your audience online is actively looking for a solution and ready to make a purchase right now?

The rest may be problem-aware but not sure what the solution is (therefore not shopping for it), or solution aware and considering their options, or even completely unaware that they need help.

So, if online marketing and social selling is a strategy for your business, but your messaging isn’t speaking to that 3%, you’re doing a lot of work for little return.

Until I understood this key factor about specifically online messaging, I had a lot of painful failures trying to sell via socials.

But imagine this - you’re posting content, having conversations in your DMs, but instead of hearing ‘I’ll think about it,’ you start hearing ‘This is exactly what I need. Where do I sign up?’

That’s what today’s episode is all about - positioning your offer to sell.

By the end, you’ll know exactly how to:

✅ Shift your mindset so you feel confident selling every day.
✅ Identify and speak directly to the right buyer type so you stop attracting people who aren’t ready to invest.
✅ Call in clients who are ready to move NOW, not just ‘thinking about it.’
✅ Master the energetics of selling so you can keep moving forward, whether or not people buy today.

Plus, I’ll share specific examples of social media posts and DM scripts you can use to start seeing results right away.

So, grab a notebook or just listen in—this is going to be a good one! Let’s dive in.

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith - #60 - From Idea to Impact: Craft Your Bestselling Book with Meg Calvin

Transcript

Hey guys. Welcome back to Mindset to Market. I'm very excited about today's episode because I'm going to be talking with a special guest today about writing and publishing your very own book and how that is an incredible.
Business asset. So my guest today is Meg Calvin. She's a writing and marketing coach who helps business owners, right? Market and sell their Amazon bestselling books, whether it's Kindle, paperback, audible. So Meg studied at Bethel seminary, and she's been doing this work