59. The Story Behind 'The Unicorn' of Business Books

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In this episode, I am taking you behind the scenes for a look at the journey behind my new book "The Unicorn".
A book born from the desperate need for a specialized guide to help photographers weave their unique magic into the fabric of a profitable business. This comprehensive 412-page book is more than just a business manual; it is a heartfelt narrative of transformation, serving as both a wellspring of inspiration and a guiding resource for photographers in their pursuit of success.

Faced with the skepticism of naysayers and the internal whispers of doubt, I chose to view resistance as a sign of impending breakthrough. You'll hear how mastering your mindset becomes the key to unlocking your unique strengths, and why innovative marketing and natural selling techniques can be your secret weapons. From adopting the mindset of a visionary CEO to nurturing a business that’s as effortless as growing a garden.

Join me in unlocking the secrets to success, mastering your mindset, and transforming your photography business into the unicorn you've always envisioned.
Tune in now for an empowering conversation!
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