Columbia Business School’s Sheena Iyengar Explains How To Open Our Little Black Box of Creativity

Sheena Iyengar, Columbia Business School professor and a global authority on decision-making and choice, joins host Whitney Jennings on this week's episode of Minds Worth Meeting. In this episode, Sheena discusses her best-selling book, "The Art of Choosing," as well as her new book "Think Bigger," which was recently released this year.
Sheena discusses the six-step method she created for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. She also discusses the importance of prioritizing choice for businesses and when too many choices can actually become a bad thing for consumers.
You can learn more about Sheena's work and if she may be a fit to speak at your organization's next professional development day by visiting https://sternstrategy.com/speakers/sheena-iyengar/.

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