EP 9:22 The CRM Revolution: Why Your Dealership Can't Afford to Continue Ignoring This Tool

In this power-packed episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley sits down with two top executives from Cox Automotive's VinSolutions – Mark Vickery, AVP of Performance Management, and Kevin Schmitt, Senior Performance Manager. Together, they dive deep into the exclusive VinSolutions Masterclass happening on November 6th in Chicago, designed to help automotive dealers maximize their CRM effectiveness.

"CRM is your compass. If you want to sell more cars, you need to know where you're at, where you're going, and where the problems are."

- Kevin Schmitt

The conversation focuses on the importance of CRM in today's automotive industry and how dealerships can optimize their systems for peak performance. Mark and Kevin share insights on the importance of culture, accountability, and performance management in transforming CRM tools into powerhouse strategies for success. This episode is a must-listen for anyone looking to get the most out of their CRM and take their dealership's performance to the next level!

"Creating a culture of accountability is the foundation of CRM success; without it, nothing else matters as much."

- Mark Vickery

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🚨 Attention Millionaire Car Salesman Members! 🚨

Want to level up your dealership’s CRM game and boost sales? 🌟 Join the exclusive FREE VinSolutions Masterclass on November 6th in Chicago! Hosted by Sean V. Bradley and VinSolutions’ top experts, this full-day event is designed to help YOU master your CRM and unlock the tools, strategies, and best practices that top dealerships use to sell more cars, acquire more inventory, and drive higher profits. 💰

✨ Seats are limited – secure your spot now and bring your laptop for a hands-on learning experience: www.TinyURL.com/VinSolutions2024

📍 Location: Hilton Chicago/Oak Brook Resort & Conference Center 📅 Date: November 6th, 2024 🎟️ FREE for Millionaire Car Salesman Members

Whether you're new to VinSolutions or a seasoned user, this Masterclass is FREE for all Millionaire Car Salesman members! You’ll walk away with actionable insights, CRM optimizations, and proven techniques that will skyrocket your dealership’s performance. 🚀

Don’t miss out on this game-changing event! Register today to transform your CRM and accelerate your success in 2025. 🔥

Key Takeaways

• CRM Utilization: Detailed focus on how effective CRM use is central to dealership success, impacting everything from sales processes to data management.
• Performance Management: Insight into Cox Automotive's approach to performance management with an emphasis on ongoing client support through events and workshops.
• Event Goals: Highlighting the importance of the November 6 masterclass, which will provide tools and knowledge to optimize CRM usage tailored to individual dealers’ needs.
• Dealer Education: Emphasizing training that combines direct involvement of dealers and CRM experts, aimed at real-world applicability and fostering meaningful change.
• Leadership and Culture: Identifying how leadership and fostering a culture of accountability are critical to realizing the full benefits of a CRM system.

About Mark Vickery

Mark Vickery is the Associate Vice President (AVP) of Performance Management at Cox Automotive. With over 16 years at the company, Mark leads a team dedicated to enhancing the performance and utilization of VinSolutions CRM clients. His expertise includes developing strategic processes to improve dealer clients' operational efficiency and effectiveness.

About Kevin Schmitt

Kevin serves as a Senior Performance Manager for Dealer Central at Cox Automotive. With over a decade of experience, he is known for his strong performance management skills focused on driving results for automotive dealerships. Kevin is an industry expert with hands-on experience managing dealerships, making significant improvements in processes and CRM utilization.

Resources:

Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more!

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best ...