Million Dollar Electrician - Sale to Scale For Home Service Pros

Have you found yourself in a predicament where you've been asked to do electrical work for friends or family, and when it's time to talk payment, the room falls silent? Together with Joe, we unravel this touchy subject of pricing for electrical work, particularly when it comes to those close to us. In a candid chat, we dissect two common situations you might find yourself in - when there's a gaping difference between the client's price expectation and the actual cost, and when the discomfort of asking for payment post-job leaves you short-changed. We delve into practical ways on how to handle these scenarios, emphasizing the significance of setting transparent expectations at the get-go and ensuring your worth is duly acknowledged.
But that's just the beginning. We also shed light on the importance of requiring deposits before starting any task, comprehending your gross profit margins, and the art of managing your finances effectively. We share insights on why a hike in your prices could lead to a more satisfying experience for your clients and why you should never underestimate your worth. We'll guide you through the five account system and the pros of selling multi-year maintenance agreements. So join us on this enlightening episode as we explore the concept of intentional pricing and learn when it's perfectly fine to turn down work that doesn't resonate with your values.
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And see us and our stories and wins at:
https://www.serviceloopelectrical.com

Have you ever found yourself in a situation where you're just trying to do your job, but the client won't stop talking? Perhaps they're asking too many questions, going off on a tangent that has nothing to do with the task at hand, or even doing something that is counter-productive for you.

If this sounds familiar, you know how challenging it can be to stay focused and polite. After all, it is your job as an electrician to serve the client, and any poor interactions can damage your reputation. If you don't know how to handle these situations, things can go out of hand and quickly deteriorate.

You might end up snapping, which can lead to acting out of frustration. You'll ruin your reputation, risk getting bad reviews, and even lose the electrical job entirely.

Undoubtedly, you need your space. You need room to breathe to design the best option for your client and determine the best approach to their concern. The last thing you want to do is leave the client and just tell them you'll send them a quote. Not only will it damage your name, but it will also affect their trust in you.

One way you can deal with this kind of client is doing the "Interrupt Step" Basically, you give your clients something to do to keep them preoccupied.

For instance, you can first tell them how grateful you are to work with them (gratitude step), then ask something like a glass of water or perhaps an opinion about the project. This will stop them from dwelling too much and allow you to finish your work in peace.

While they're doing what you asked them, you can use this time to finish the task at hand. Once they come back, you can thank them and let them know about the options you've come up with and how this will benefit them.

It's important to remain calm and respectful throughout the process. By following this, your career as an electrical contractor will go a lot smoother. You will be able to keep your clients happy, and they, in turn, can help you build up a reputable electrical company.

The importance of organic lead mastery is paramount, as this is the most authentic form of relationship you can create with clients or customers. By organically building relationships, you’ll be able to understand their needs and create better solutions for them. Organic leads can develop into loyal customers who are more likely to refer your business to friends and family. As a result, it’s important to focus on creating meaningful relationships with potential prospects to generate more organic leads.
Even if you got lucky or you paid Google to build your influence up, it won't increase the value of your business, and when changes need to occur and you need to pivot, you will be susceptible. Luck is okay, but nothing beats developing a system that can foster your success. If your paid advertising slows down and it's not being fruitful, and you don't have a method to meet those performance targets on the lead generation side, then you're certainly going to see a dip on the revenue side.
One of the most effective methods to increasing organic lead is something we call "The good neighbor policy" basically, you go around your neighborhood or the neighboring residencies of your clients to enlighten them about scenarios that can lead to health and safety concerns, show unselfish intentions, and gain their trust. If you nail a job in the neighborhood, this will have a chain effect and will possibly lead to more and more jobs. Consistent processes and diagnostics are the keys.

There are two types of challenging customers electricians can encounter. First are those that come to you about a particular service and say they have watched DIY YouTube Clips, Installation, and theory videos. They have the "know-it-all" attitude that can be hard to handle.

There are also others that show no emotional engagement. They're not excited about the process and they just want to get the job done then move on. If they're negative, you can just deal with the negativity, but if they're neutral, they don't give you anything to begin with.

Both of them can be challenging and require a different approach. If you don't know how to handle these kinds of customers, you miss out on potential jobs and even potential referrals.

When you receive a call from a customer who confidently says they know everything electrical, it's important to acknowledge their knowledge but also clarify their involvement in the physical job or installation. Doing so demonstrates your commitment to providing complete and satisfactory service.

For example, you can say something like, "I appreciate that you've done your research and know what you're looking for, but to ensure we can provide the best service possible, could you let me know if you plan to be a part of the physical job or installation?"
This question may catch them off guard, but it shows you are invested in providing top-quality service.

For neutral customers, making them feel like you're on the same team is important. By positioning yourself as their partner, you create a sense of unity that can help overcome any obstacles that may arise.
When presenting a problem, try to work through it together as a unit. This approach subconsciously reinforces the idea that you're both invested in achieving a positive outcome, which can help build a stronger relationship with the client.

Taking the time to follow these tips can help you maintain a great relationship with your customers and ensure their satisfaction remains high. By understanding the needs of each customer type, you can find creative ways to build meaningful connections that transcend a simple transaction.

How much revenue are you leaving on the table with ineffective inbound call handling? Join us in this eye-opening episode of Electricpreneur Secrets, where we uncover the startling truth behind industry call booking rates, which stand shockingly low at just 40%. Hosts Clay and Joe don't just identify the problem; they offer actionable solutions to improve your call handling techniques and enhance your business's profitability. Joe also shares a personal and heartfelt story about how choosing the right office color helped him combat anxiety and depression, reminding us all of the importance of a comfortable work environment that fosters productivity and well-being.
But we don't stop there. We delve into mastering customer service with a structured process and genuine belief in your services. Learn how authenticity, energy, and enthusiasm are crucial to exceptional customer interactions and how to address skepticism professionally to convert initial client concerns into long-term, high-value relationships. With valuable tips on optimizing call conversations for sales and handling objections effectively, this episode is a treasure trove of strategies to elevate your business operations. Tune in and discover how small changes in your approach can lead to significant improvements in your bottom line.
Join us LIVE 5 days a week on the Facebook Community page:
https://www.facebook.com/groups/electricpreneursecrets

And see us and our stories and wins at:
https://www.servicebyelectricians.com