Episode 244 | Mastering Conversational Marketing: Insights from Infobip

02/05/24 • 23 min

Millennium Live | A Leadership & Discovery Podcast

In this episode, we dive into the dynamic world of conversational marketing with Emily Flanigan, Head of Marketing, Americas at Infobip, a global leader in omnichannel communication. Emily sheds light on what conversational marketing is, why it has become a crucial aspect of modern customer engagement, and the benefits of conversational marketing strategies, particularly in offering tools and strategies to achieve business results. As the landscape of conversational marketing constantly evolves, conversational payments and wallets are on the rise, and automation and AI play a significant role. Emily discusses how the use of AI allows marketers to better understand customer behaviors and activate insights more effectively in their campaigns. Explore the benefits of conversational marketing strategies, as Emily shares case studies where businesses have successfully leveraged omnichannel conversations to enhance marketing, sales, or support efforts.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Episode 243 | Cracking the Code of Last Mile Delivery

In this episode of #MillenniumLive we sit down with Ron Richardson, Chief Revenue Officer of OneRail, to explore the intricacies of OneRail's approach to last mile delivery and the ways they take the friction out of delivery to make sure customers are informed and happy. Gain insights into the technology and strategies that make OneRail a game-changer in the final stretch of the delivery journey. While consumer deliveries take the spotlight, Ron reveals the diverse use cases that OneRail serves in the retail landscape. Learn how thinking beyond regional boundaries can redefine the efficiency and effectiveness of last-mile logistics and create a flexible, predictable and responsive supply chain solution.

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Episode 245 | Unveiling Cybersecurity Frontiers: AI, Splunk, and the Future of Digital Defense

Dive into the evolving landscape of cybersecurity in our latest Partner Series with Splunk. Paul Kurtz, Chief Cybersecurity Advisor and Field CTO at Splunk, joins the podcast to discuss artificial intelligence (AI) and security, exploring both the risks and rewards inherent in cybersecurity.

Paul addresses the advantages AI-driven cybersecurity offer in today's digital ecosystem, the pivotal role AI and machine learning play in identifying and mitigating vulnerabilities and how Splunk, a leader in data analytics and security solutions, leverages AI to fortify defenses against emerging threats. Moreover, Paul examines the symbiotic relationship between human-assisted automation and collaborative teamwork across SecOps, ITOps, and engineering departments. By fostering synergy between these vital components, enterprises can unlock unprecedented ROI and enhance their cybersecurity posture.

Tune in to gain invaluable insights into the future of digital defense and discover how organizations can harness AI-powered solutions like Splunk to safeguard their digital assets effectively.

Paul began working on cybersecurity at the White House in the 1990s, when he served in senior positions relating to critical infrastructure and counterterrorism. Paul has held numerous private sector cybersecurity positions. And his work in intelligence analysis, counterterrorism, and critical infrastructure protection influenced his approach to cybersecurity. Specifically, the fields highlighted the need to build a cloud-based automated exchange platform that addresses barriers to sharing information, while providing immediate value to operators defending networks. He is also a founding board member of the Cloud Security Alliance.

Hosted by Ausha. See ausha.co/privacy-policy for more information.