100% Hustle Ep. 6 - Pt. 4 Heather Richard: Expanding Marketing Capabilities w/o Adding Headcount

04/16/24 • 14 min

100 % Hustle Podcast 6 – Series of Guests Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Expanding Your Marketing Capabilities without Adding Headcount Guest: Heather Richard, Managing Partner & CMO at PROJECT 16 Guest Bio: Bringing over 24 years of expertise as a marketing communications, digital, and ecommerce senior executive, Heather Richard specializes in growing complex and multilayered online and integrated marketing programs for globally recognized brands. With a proven track record of devising and executing successful marketing strategies, she excels in driving customer acquisition and online/offline traffic while managing budgets ranging from small to multimillion-dollar initiatives. As the Managing Partner & CMO at PROJECT 16, Heather leads a dynamic marketing and digital consultancy, delivering comprehensive services in branding, marketing communications, ecommerce, and digital solutions across diverse industries. The strategic approach, coupled with a curated network of professionals, enables clients to achieve their goals without an in-house team, driving innovation, growth, and transformative results. Blog Summary: Heather Richard, Managing Partner & CMO at PROJECT 16, explores the advantages of outsourcing marketing functions and introduces her company's services. As an emerging entrepreneur and business owner, Heather shares insights into her journey. PROJECT 16 is a versatile marketing and digital consultancy, offering branding, marketing communications, ecommerce, and digital solutions. Contact them today to boost your marketing efforts! Contact info: www.projectonesix.com LinkedIn – Project 16 LinkedIn - Heather Richard » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

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100% Hustle - Episode 6 - Part 3 - BJ Rycus: Be Where Your Feet Are

100 % Hustle Podcast 6 – Series of Guests Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Be Where Your Feet Are Guest: BJ Rycus, Co-Owner Rycus Flooring & Weight Watchers Coach Guest Bio: BJ Rycus, VP and Co-owner of Rycus Flooring in Lansing, MI, prioritizes exceptional customer service through a team-focused approach. Together with his Co-owner father Ron, they foster a culture of belonging among employees, who are deeply invested in the success of their stores and community. While profitability matters, they value a caring and trustworthy reputation, earned through dedicated teamwork. BJ, also a Weight Watchers Coach, delights in assisting others in achieving their goals. Blog Summary: BJ Rycus discusses his journey of working in his family business, studying, teaching, overcoming hurdles and how he discovered a whole new opportunity while attending a Weight Watcher Session many years ago. Rycus provides excellent advice for those who are juggling priorities and trying to find ways to fulfil professional and sometimes lifelong ambitions. Contact info: BJ Rycus, Vice-President, Rycus Flooring 517-887-8720 www.rycusflooring.com BJ Rycus, Weight Watcher Coach, Studio and Virtual www.weightwatchers.com » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

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Michigan Corners | Amy Piper - Discover Secret Michigan!

Vic Verchereau welcomes Amy Piper, who is the Founder and Writer of Follow the Piper. While Amy Piper is a lifelong Michigander, she’s had adventures worldwide. Bomb-sniffing dogs chased her in the middle of the night in Bogota, gate agents refused her boarding to Paraguay (wrong visa), and US Marshals announced her seat number on a plane while looking for a murder suspect (she’d traded seats). It’s always an adventure! She even finds adventure in her home state of Michigan and those adventures are detailed in her newest book, Secret Michigan: A Guide to the Weird, Wonderful, and Obscure. Adventurer Amy Piper takes Vic Verchereau on a whirlwind tour of the state, and you can join the fun in the latest edition of Michigan Corners show! » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/