Metadata Matters Podcast

This week GrayMeta interviews Sarah Nichol, Senior Business Architect and Claire Feeney, Head of Technical Operations at All3Media International, the distribution arm of the global content producer.

Matt Eaton talks to Claire and Sarah about a broad range of topics from the multi-faceted role metadata plays in rights & availabilities to metadata as customer service and the economics of metadata in distribution. We discuss:

• The challenges working with a lack of international delivery standard for metadata
• Opportunities for improving metadata in the future, for example, by having metadata follow the content through the supply chain and understanding from distribution partners how effective the metadata is in terms of driving discoverability.
• The unintentional bias within metadata and the consideration of the use of language in metadata to avoid excluding minority groups
• Corporate memory and internal discoverability

We speak to Margaret Craig, CEO of Signiant this week about how Signiant is helping meet their customer's metadata challenges. Signiant is a trusted broker in the exchange of media files across the content supply chain and Margaret discusses a range of topics including:

chain of custody metadata allowing content owners to know where the content has been and where it is going

How products like CloudSpex are helping checking expected metadata is present before moving files

using machine learning to optimizing movement of content based on the package being sent

using usage data to better understand trends and emerging needs of the industry

taxonomies & schemas - when they need to be strict and when they need to be flexible

the trade off of human curation vs automation

and corporate memory

GrayMeta’s Matt Eaton speaks to Anne Adami, Co-Founder & Managing Editor of VideoFashion to discuss monetization and get advice on getting started with Kayne West.

Welcome to our Holiday podcast special! We talk to Jay Wessland, CTO & VP Operations at Boston Celtics. We discuss how machine learning generated metadata helps increase productivity in marketing & basketball game analysis.

This week we interview Elisabeth Knulst, a Marketing Operations Consultant and owner of EMM Consultancy. EMM Consultancy provides specialist services for customers to help them improve marketing efficiency and effectiveness. In this interview we talk about practical ways of organizing metadata and using machine learning generated metadata to enhance search & discovery and increase the efficiency of marketing operations.