The Rise of Writing (Deborah Brandt)

01/16/19 • 8 min

Welcome to Mere R the podcast for beginners and insiders about the people, ideas and movements that shaped rhetorical history. I’m Mary H and if you grew up in the eighties and nineties, like I did, then you might remember a series of posters in your school and public library. Celebrities like Sarah Jessica Parker,A-Rod and, of course, Lavar Burton would be posed with a book, smiling, encouraging you to read. They were all readers, and so should you, because being a reader was a worthy identity.

Deborah Brandt, in her decades of interviews with people of all walks of life, found that being a reader had very different connotations than being a writer. Readers were feted, writers were suspect; readers had clubs, writers had isolation; reading was receptive, writing was productive. However, in Brandt’s latest book, The Rise of Writing, she finds something changing--our definition of literacy is swinging from readers to writers.

The subtitle of her book is redefining mass literacy, and that’s just what her interviews reveal--that writing, not reading, is becoming the definition of literacy. She gives a definition of what this looks like:

“Writing based literacy is a literacy driven primarily through engagement with and orientation toward writing instead of reading--a literacy that develops by way of emphasizing and embracing the social role of the writer rather than the social role of the reader” (91).

Writing-based literacy is necessary as an increasing number of jobs in both the public and private sectors require writing as part of the work. Often the writer-employee is paid as a condition of the employment, rather than given authorial rights. Instead of getting a byline and a royalty credit, people like lawyers and government officials write in the voice of their company or office. As legal voices have claims “once a person is employed to say what she does, the speech usually represent not her own self-expression but, at best, the expression of the employer” (qtd. 23)This is not a small group--More than a third of the writers Brandt interviewed ghost write, usually for their superiors (32-33). These writer-workers must compose with a borrowed identity (48) One government writer says “I try to be a reasonable voice of the institution. I can’t got outside my role” (75).

However, it’s one thing to put off your authorship when writing on the job, but increasingly people associated with organizations must continue to restrict their writing off the job.Brandt says that the government “readily recognized the intimate intermingling of writer subjectivity with institutional mission as the dangerous mix that potentially undermines the government’s voice when employees speak out in the public domain and political arena, Yet they remain incurious about how this dangerous mix affects the citizen voices of millions of Americans” (87).

“When it comes to writing, people’s expressive voices seem inevitably entangled with interests and liabilities of the organizations that employ them--and often cannot be comfortable extricated even off the job” (164). She calls this the “residue of authorship” (27)--the way you change after putting on the writing mask of the job.

A writer at a non-partisan agency explains “in terms of our private lives as non-partisan legislative service agency employees, it is made clear to everyone that there are strict boundaries that we cannot cross. You have to agree to this.You are basically giving up your constitutional rights. We discourage any type of external correspondence that would be published anywhere” (82).

Writing isn’t just an anonymous workplace practice in this new literacy, though. It’s also a hyper personalized practice. Brandt interviewed young people about their writing practices and found that writing was actively enjoyed and productive for these young adults the way reading sometimes is. Her so called unaffiliated writers “wrote enthusiastically outside of school...but did not play to pursue careers as writers.” (111)--they wrote blogs and raps as “private projects of self-development...they engaged in process of self-authoring by composing texts that they need to read” (114-5) and they wrote from surprising young ages (100)--7, 9, 11...even 2 years old

Writing even had a leg up on reading for her interviewees.“While learning to read in this society is largely regarded as child’s work, learning to write is associated with the adult world, entitling you to experience the arduous arcs, rewards and risks of authorship” (104). They described the value of mentors in their writing who helped them to develop their sense of personhood while strengthening their craft--adult mentors besides teachers who didn’t talk down to them, but took their writing as seriously as anyone else’s.

Overall, “The (a)vocational and commercialized status of writing--a status that makes it different from the other language a...

Overall, “The (a)vocational and commercialized status of writing--a status that makes it different from the other language a...

Previous Episode

The Other Eight Attic Orators: Antiphon

Welcome to Mere Rhetoric, the podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history. I’m Mary Hedengren and I’d like you to think a little about the types of writing you’ve done in the past, oh, let us say, year. If you’re anything like me, you’ve probably written breezy email, stern syllabi, obscure academic texts and pun-based posts on Reddit that didn’t get nearly the number of upvotes as they deserve. Now what if a random, oh, say 12% of what you wrote was preserved and no one who knew you was around to testify you wrote it all? What would people think about your writing style? About your history? Would they even know you who were you?

This is precisely the mystery behind today’s Other Eight Attic Orator, Antiphon of Rhamnus. Like many of us, Antiphon may have written a variety of texts. He was a logographer, one of those professional legal speechwriters, so he probably wrote dozens of defenses for the rich and powerful in his social circle. He also attracted followers and students, so he wrote examples for them, imaginary legal cases with evenly balanced sides and arguments in weighted antithesis. He may have even written a treatise On Rhetoric, but we don’t have it, because, remember? Most of your writings--gone. We only have rumor of Antiphon’s rhetoric text. He also maybe wrote some abstract sophistic texts, On Truth and On Concord, which sure don’t sound like the pragmatic legal texts we know were his. Antiphon also lived in the real world, which, during this stormy period of Athenian politics, included a lot a hairy situations where Antiphon would have to rhetoric for his life.

All of this makes it hard to sort out what Antiphon really wrote and what, if any, style you would attribute to him--is he a cut-and-dry type-A arranger like his sample cases sound or did he play fast and loose with the traditional four parts of a speech like his court cases? He looks like both. Take those traditional four parts of a speech--prologue, narrative, proof or argument and epilogue, or in other words, set the stage, tell the story, supply the evidence, and sum it all up.

In one speech Antiphon goes on and on in the narrative. Why? Because he’s writing a speech for the prosecution and so it’s his job to plaint what happened. In this case, it’s about a step-mother poisoning a father, so it’s a very lurid narrative, too. The step-mother tricks a family’s friend’s mistress into thinking a poison was a love potion. “When they had finished dinner, ...they naturally began pouring libations...But while Philoneus’ mistress was pouring the libations...she was pouring in the drug. And she thought she would be clever and put more into Philoneus’ cup, on the theory that if she gave him more, he would love her more. She didn’t realize she had been deceived by my stepmother until the evil was already done.... When the men had poured out the libations, each took hold of his own murderer and drank it down--his last drink” (19-21). I mean--wow! That is shocking stuff. Of course the jury wants to hear more of it. The defense’s excuses of why she did it is almost irrelevant when there’s such a vivid narration. Even though Antiphon says he will “try to relate the rest of the story about giving the drug as briefly as possible,” (13) he knows that the story is the most convincing part and aside from this allegation...there’s not really a lot of evidence. In fact, not only is the evidence sparse, but the narrative is almost entirely fabricated. How could the plaintiff or Antiphon know what the cloistered women said to each other behind closed doors? How could he know what they were thinking when they poured the drinks? But with such a robust narration section, the argument looks compelling. This kind of playing with the order is seen in extreme cases where he even blends togethers evidence and narration.

But this is far from the case of his orderly Tetralogies. These school texts are so orderly that you might even call them...textbook cases. See what I did there? The 1st Tetralogy considers a man and his servent killed in the middle of the night in the street. Were they killed by a common criminal seeking valuable cloaks or by some violent drunk...or was it personal this time? The argument here iis very argumenty, and quite different from “Against the Step-mother”: “We know the whole city is polluted by the killer until he is prosecuted and that if we prosecute the wrong man, we will be guilty of impiety, and punishment for any mistake [the jury] makes will fall on us... no one who went so far as to risk his life would abandon the gain he had securely in hand”, and yet the victims were still in possession of their property when they were found (4)...and the whole thing goes on like that. Counter supposition and response. It’s chock full of evidence and the narration takes back seat, as is more typical.

The...

Next Episode

James Berlin “Contemporary Composition: the Major Pedagogical Theories.”

Some time ago, I was asked by listener Sarah Rumsey to do a podcast on composition theory. That’s a doozy of a topic, so I read a lot, I poked around, even pulled together a couple drafts, but couldn’t find the balance of breadth and depth to do this subject justice. So I gave up.

Ah, clever listener, you know I didn’t really give up, because this is Mere Rhetoric, the podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history and I am Mary Hedengren and instead of trying to capture the entire depth of rhetorical theory thought I could just rip off someone who did.

Granted, the “did” in this case happened way back in 1982, when rhetoric and composition was still a young discipline, but the “someone” is James A Berlin, namesake of the Conference on College Composition and Communication Jim Berlin pub crawl. In addition to, I guess, being a man who could hold his liquor, Berlin was a composition historian and in 1982, he took stock of the current field of composition in an article titled “Contemporary Composition: the Major Pedagogical Theories.”

Now before I dive into this major theoretical typology, let me say that the article has been accused of being a little simplistic and a little...strawman-ish. Berlin himself acknowledges his bias in the article, stating, “My reasons for presenting this analysis are not altogether disinterested. I am convinced that the pedagogical approach of the New Rhetoricians is the most intelligent and most practical alternative available, serving in every way the best interests of our students” (766). Well, in that case, why even worry about other theories? And why should Sarah be taught all of these competing pedagogical theories in her composition classes? Why not just settle down with one intelligent and practical one without holding up competing theories? Won’t that just confuse would-be instructors and, worse, muddle students who must adapt from one instructor’s theory to another as they progress through their classes: freshman comp with a classicist and advanced writing with an expressionist?

Well, for starters, you might not agree with Berlin’s conclusions about which is best. And, even is so, Berlin fears that most people don’t think consciously about their overall theory of writing and learning at all “ many teachers,” he says, “(and I suspect most) look upon their vocations as the imparting of a largely mechanical skill, important only because it serves students in getting them through school and in advancing them in their professions. This essay will argue that writing teachers are perforce given a responsibility that far exceeds this merely instrumental task” (766).

Okay then, what are the theories Berlin posits for how “writer, reality, audience and language--are envisioned”(765)?

First are the Neo-Aristotelians or Classicists. You might suspect, they echo the philosophies of Aristotle, but Berlin claims that actually they are “opposed to his system in every sense” (767). Okay, then, what does Aristotle posit and what do these wannabes do? Aristotle, if you remember from that famous fresco by Rafael, is the one pointing down to the earth. Berlin describes Aristotle’s view that reality can be “known and communicated with language serving as the unproblematic medium os discourse. There is an uncomplicated correspondence between the sign and the thing” (767). Aristotle’s rhetorical writings are among the most complete we have from the ancient world and emphasize reasoning, but also acknowledge that sometimes it takes a little appeal to emotion, too, to get the job done.

Then Berlin says, in essence, okay, but what those so-called Neo-Aristotelians actually do is Current-traditional or Positivist. [For those keeping track at home, this means that there are two terms (Neo-Aristotleian or Classicist) to describe the general theory and then two (Current traditional and positivist) to describe the way that people botch it up and sometimes still call themselves NeoAristotlean.] So in what ways have Current traditionalists been mucking up Aristotle’s ideas on rhetoric? Well, for starters they abandon deductive reasoning altogether and embrace exclusively induction, emphasizing only experiment and then they also “destroy” a distinction between dialective and rhetoric, “rhetoric becomes the study of all forms of communication: scientific, philosophical, historical, political, eval and even [gasp] poetic” (769). Additionally, “truth is to be discovered outside the rhetorical enterprise--through the method, usually the scientific method of the appropriate discipline, or as in poetry and oratory, through genious” (770). Instructors in this theory move beyond persuasive to “discourse that appeals to the understanding--exposition, narration, description and argumentation” and is “concerned solely with the communication of truth that is certain and empirically verifieable--in oth...