David Cullen, Founder of Unseen Footwear / Minimal Sneakers

Atterley is a fashion destination that celebrates and redefines the boutique experience with one seamlessly stylish online platform. Working in partnership with an inspiring global community of independent fashion retailers, they bring you bespoke access to a covetable mix of premium, emerging, and undiscovered labels expertly curated by some of the world’s most talented fashion buyers. Customers can shop a mix of new and established brands from around the world, from your device to your doorstep with worldwide express delivery as standard. One of the independent retailers partnered with Atterley is Roulette Clothing, owned by David Cullen. This menswear store is where style-savvy shoppers on the Island of Jersey go for their fashion fix. David is also the founder of Atterley stocked brand, Unseen Footwear, which is a relatively new sneaker brand designed for the modern-day gentleman.

A reaction to the brand driven logo obsession of today’s fashion landscape, Unseen footwear is designed for those that recognise that real style is understated, not bold and brash. That’s why each product is visually unbranded, keeping the focus on details such as the subtle tonal embossment on the tongue, and a flash of 3M reflective material at the heel. Inspired by Italian style and quality craftsmanship - but with a British sensibility - each shoe is designed in London but handcrafted in Italy from the finest Italian fabrics and sole suppliers, using artisanal production techniques.

In this episode of the MenswearStyle Podcast we interview Unseen Footwear and Roulette Clothing Founder, David Cullen, about the background story of his menswear store and new footwear brand. Our host Peter Brooker speaks to David about why Unseen Footwear is manufactured in Italy and its focus on sustainability. They also discuss how working with Atterley has brought in extra exposure and revenue during the Coronavirus pandemic; a time when it's difficult to operate as normal for many boutique stores and brand owners due to the lockdown restrictions.
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