Danielle Wathes, Founder of Percy Stride / Goodyear Welt Footwear

Percy Stride is not another corporation or money-making machine, it's a family. A notable Northampton Brand, their handmade shoes are brought into life in a family run factory made up of a designer, photographer, copywriter, and friends. The brand is striving to become the best handmade English shoe brand around. After a 3-year footwear design degree at De Montfort University, Founder Danielle Wathes decided to put all the skills she had learnt to good use by starting her own footwear company, Percy Stride. There were only two main criteria she wanted to incorporate: English manufacturing and unique design aesthetic. Taking an active role in the business Danielle attended every show and met every client she could to help grow the brand to what it is today.
In this episode of the MenswearStyle Podcast we sit down and speak to Danielle Wathes, Founder of Percy Stride. Our host Peter Brooker speaks to Danielle about her graduate footwear design course at De Montfort University before starting her brand. She also worked with Virgin StartUp which offers business mentoring and help to entrepreneurs with the aim of accelerating their businesses. They also discuss Northamptonshire shoemaking, running a business during covid-19, the importance of social media and working with influencers.
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