Chris Margetts, Co-Founder of Humans Are Vain / Vegan Fashion

Humans Are Vain (HAV) is a contemporary eco-sustainable slow fashion footwear, accessories and apparel brand that believes in sustainability now not tomorrow. All their products are designed and engineered in Sweden, putting sustainable materials at the forefront of the design process and bringing together all the latest advances in sustainable and recycled materials into one place. All production is carried out in ethical factories in Portugal and they use recycled materials throughout, with a key focus on using materials made from plastic trash salvaged from the ocean in collaboration with The SEAQUAL Initiative, as well as making sure that all products are 100% vegan. They also operate a circular economy, so any unwanted items returned are recycled into new HAV products.

In this episode of the MenswearStyle Podcast we interview Humans Are Vain Co-Founder Chris Margetts and discuss his new life in Sweden, a country which takes sustainability and recycling seriously. Our host Peter Brooker and Chris also chat about the motivations for starting a vegan brand, inspirations for the sneaker design aesthetics, what it takes to become Peta Vegan Approved, and the journey of the business to date.

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