Modern Old Money Mastery - The VOU's Style Guide to Timeless Luxury by Laurenti Arnault and Ru Amiri

02/11/25 • 18 min

In today's podcast, we look at the essence of Modern Old Money Style for men, as curated from "Modern Old Money Mastery - The VOU's Style Guide to Timeless Luxury by Laurenti Arnault and Ru Amiri, revealing how GenZ reinvents the classic Old Money style. The book brilliantly deconstructs several modern case studies while revealing the fascinating historical foundations of true old money style. From the 21-gauge knit of a Ralph Lauren Purple Label cashmere sweater to the precise angle of a Savile Row lapel roll, every detail comes with a story that enriches our understanding of contemporary luxury.

Whether you're learning why a Zegna Trofeo wool suit moves differently from its competitors (a 15-year development secret) or discovering how to spot quality construction in vintage pieces, this guide transforms seemingly simple style rules into a riveting journey through fashion history. It's an indispensable resource for anyone who wants to understand and master the art of quiet luxury in the modern age - without falling into the traps that have caught out even the most well-resourced celebrities.

In an era of fast fashion and logomania, this book is a historical document and a practical guide to authentic style. As the authors note in their introduction: "True old money style isn't about what you wear – it's about understanding why you wear it. Every rule has a reason, every tradition a purpose. Once you grasp these fundamentals, the rest becomes effortless."

A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.

A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.

Previous Episode

The Gentlemen's Book of Etiquette and Manual of Politeness by Cecil B. Hartley

In today's podcast, we discuss proper men's etiquette for various social situations, including conversation, dining, social calls, and participation in sports like balls and hunting. We'll emphasize the importance of refinement, good manners, and self-control in all aspects of a gentleman's life and offer specific advice on fashion and interacting with others. So, if you have ever wondered what to do if you find an insect in your food or how you should ask a lady to dance, today's podcast has indispensable advice for aspiring gentlemen. Learn the most appropriate behaviour in various social settings, including visiting, attending balls, and participating in sporting activities. The overall purpose of today's take is to instruct young men on navigating social situations gracefully and polish, emphasizing self-awareness, respect for others, and the importance of avoiding vulgarity and ostentation.

A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.

Next Episode

The VOU's Ultimate Guide to Australian Preppy Style and Down-Under Old Money Elegance by Laurenti Arnault and Ru Amiri

In today's podcast, we look at the essence of Australian Old Money Style for men, as curated from "The VOU's Ultimate Guide to Australian Preppy Style and Down-Under Old Money Elegance" by Laurenti Arnault and Ru Amiri, revealing how the unique Australian approach to preppy fashion creates a distinctive sartorial statement.

The book brilliantly analyzes the adaptation of traditional preppy elements to Australia's diverse climate and outdoor lifestyle while uncovering the fascinating colonial origins that shaped this regional interpretation of the old money style.

From the specific lightweight construction of a Sydney-tailored linen blazer to the sun-weathered patina of handcrafted R.M. Williams boots, every detail comes with a story that connects contemporary luxury to Australia's rugged heritage.

Whether you're learning why Australian merino wool knitwear drapes differently from its European counterparts (a result of specific breeding practices dating back to the 1800s) or discovering how nautical influences were reimagined for harbour-side yacht clubs, this guide transforms seemingly straightforward style principles into a captivating exploration of Australian fashion history.

It's an indispensable resource for anyone who wants to understand and master the art of relaxed elegance with Down-Under sophistication - without sacrificing comfort or practicality in warmer climates.

In an era of global fashion homogenization, this book is a cultural document and a practical guide to authentic Australian style. As the authors note in their introduction: "True Australian old money style isn't about mimicking British or American traditions – it's about honouring a unique heritage where practical solutions to harsh conditions evolved into sophisticated statements of quiet luxury. When you understand these foundations, you'll appreciate why this isn't just fashion, but a living connection to Australia's distinctive relationship with land and sea."

A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.