Innovating Martial Arts Training- Tips for Business Growth from Roland Osborne

03/01/24 • 47 min

In episode 6 of the Membership Business Growth, Ron Sell welcomes industry legend, Roland Osborne, as he shares insider secrets on how to grow your martial arts business. Roland dives deep into the importance of having an amazing product, innovative marketing strategies, and the impact of internal marketing.

Tune in as Roland shares his passion for impacting lives and growing martial arts schools through heart-centered strategies.

TIMESTAMPS

[00:02:05] Creating an Amazing Product.

[00:05:09] Evolution of Martial Arts Curriculum.

[00:10:09] Martial Arts Growth Journey.

[00:14:18] Creating Spa-like Environments

[00:16:47] Different Levels of Cleanliness.

[00:22:25] Training Future Martial Arts Instructors.

[00:24:24] The Martial Arts Instructor Lifestyle.

[00:29:25] Elevating Curriculum with Experience.

[00:33:23] Marketing Events to Engage Parents.

[00:35:26] Health and Fitness Industry Trends.

[00:44:59] Impacting Lives Through Martial Arts.

[00:46:05] Martial Arts Scoring System Innovation.

In this episode, Ron Sell and Roland Osborne underscore the significance of focusing on creating an exceptional product for your martial arts school to foster growth and success. By concentrating on developing a strong curriculum, offering diverse programs, and embracing innovation in the training experience, martial arts schools can create an exceptional product that attracts and retains students.

QUOTES

“I'm not the best martial artist, but I train and I train hard and I do my best. And people respect that. They respect people who try their best. And so we're up there, we're training, we have a system for us to continue training, because I think that's important. We train for the rest of our life. Why wouldn't we train? This is what we love.” - Roland Osborne
“So if you're inside the school, one, there's a basic program. Two, there's some kind of black belt training program. Three, there's leadership. And four, there's instructor training. Five, there's management or me. So when you sell your program to the parents and you stand up in front of them and you're like, if you train here for five years, 10 years, 15 years, you're going to do what? End up just like me.” - Roland Osborne
"Reach deep in their eyes and say, I believe in you. because the number one form of confidence is somebody else believing in you." - Roland Osborne

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook: https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Roland Osborne

Instagram: https://www.instagram.com/rolandosborne/

Facebook: https://www.facebook.com/roland.osborne.7/

LinkedIn: https://www.linkedin.com/in/roland-osborne-8438ab5a/

WEBSITE

Spark Membership: https://sparkmembership.com/

Rolan Osborne: https://rolandosborne.com/

Hyper Martial Arts: https://wearehyper.com/

Tune in as Roland shares his passion for impacting lives and growing martial arts schools through heart-centered strategies.

TIMESTAMPS

[00:02:05] Creating an Amazing Product.

[00:05:09] Evolution of Martial Arts Curriculum.

[00:10:09] Martial Arts Growth Journey.

[00:14:18] Creating Spa-like Environments

[00:16:47] Different Levels of Cleanliness.

[00:22:25] Training Future Martial Arts Instructors.

[00:24:24] The Martial Arts Instructor Lifestyle.

[00:29:25] Elevating Curriculum with Experience.

[00:33:23] Marketing Events to Engage Parents.

[00:35:26] Health and Fitness Industry Trends.

[00:44:59] Impacting Lives Through Martial Arts.

[00:46:05] Martial Arts Scoring System Innovation.

QUOTES

“I'm not the best martial artist, but I train and I train hard and I do my best. And people respect that. They respect people who try their best. And so we're up there, we're training, we have a system for us to continue training, because I think that's important. We train for the rest of our life. Why wouldn't we train? This is what we love.” - Roland Osborne
“So if you're inside the school, one, there's a basic program. Two, there's some kind of black belt training program. Three, there's leadership. And four, there's instructor training. Five, there's management or me. So when you sell your program to the parents and you stand up in front of them and you're like, if you train here for five years, 10 years, 15 years, you're going to do what? End up just like me.” - Roland Osborne
"Reach deep in their eyes and say, I believe in you. because the number one form of confidence is somebody else believing in you." - Roland Osborne

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook: https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Roland Osborne

Instagram: https://www.instagram.com/rolandosborne/

Facebook: https://www.facebook.com/roland.osborne.7/

LinkedIn: https://www.linkedin.com/in/roland-osborne-8438ab5a/

WEBSITE

Spark Membership: https://sparkmembership.com/

Rolan Osborne: https://rolandosborne.com/

Hyper Martial Arts: https://wearehyper.com/

Previous Episode

GMP - The Martial Arts Business Playbook- Grandmaster Cheong Park's Winning Strategies

In episode 5 of the Membership Business Growth, Ron Sell interviews Grandmaster Cheong Park, also known as GMP, a highly successful martial arts business owner with 10 schools and a lifestyle many aspire to. He shares insights from his 30 years in the industry, including tips on running multiple successful schools, maintaining work-life balance, and achieving personal and professional fulfillment.

Tune in to learn from this industry legend's journey to success and fulfillment in the martial arts business world.

TIMESTAMPS

[00:01:16] Living the Martial Arts Lifestyle.

[00:06:04] The Foundation of Growth.

[00:12:20] Building a Successful School.

[00:15:07] The Power of Mindset.

[00:22:29] Marketing Evolution Over Decades.

[00:24:00] Purpose-Driven Events for Fundraising.

[00:31:23] Leveraging AI for Business Growth.

[00:37:45] Grassroots Marketing Strategies.

[00:41:32] The Science of Digital Marketing.

[00:46:13] Financial Growth Strategies.

[00:52:52] Overcoming Shyness in Marketing

[00:58:58] Propel Your Business to New Heights.

In this episode, Ron Sell and Grandmaster Cheong Park highlight the significance of evolving with the times and continuously improving teaching methods to impact students effectively. The discussion delves into practical strategies for school owners to elevate their businesses, focusing on the core components of growth. GMP emphasizes the value of consistent lead generation through various marketing channels, such as community events, digital marketing, and VIP interactions.

QUOTES

"Number one is humility and humbleness. You have to be humble to self-evaluation and be a self-critic to understand that in order to evolve, you have to change. And the only way you can change is through having the humility to understand that you have a lot of improvement to do." - Grandmaster Cheong Park
"Those are some of the grassroots, because marketing, either you pay a lot of money to get leads, or you have to work your ass off, gorilla. You got to hit the pavement." - Grandmaster Cheong Park
"It's not how much money your school makes. It's your ability to take home the amount. And with that part of that amount, investing it." - Grandmaster Cheong Park
"I think that's the number one cause of failure is failure to implement, right? Learning something and doing nothing with it." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Grandmaster Cheong Park

Instagram: https://www.instagram.com/grandmaster_park/

Facebook: https://www.facebook.com/p/GrandMaster-Cheong-Park-GMP-100026536880971/

LinkedIn: https://www.linkedin.com/in/cheong-park-720768a/

WEBSITE

Spark Membership: https://sparkmembership.com/

Park’s Taekwondo Federation: https://parksfederation.com/