Episode 9: Loz & Jo of Smug AF

In the final episode of Series 1 of Dry but Wet's meet the maker, we meet Loz & Jo, the 2 incredible powerhouse women behind the brand Smug AF. Smug is a range of 2 ready to drink cocktails in a can. A Margarita and a Mojito.
In this chat we take a dive into the origins of Smug AF, the girls' experience with sobriety and the journey of the brand so far. There have been some SERIOUS learnings over the past 12 months and the road has been far from linear.
It's a real peel back the curtain kind of chat at what it takes to create something from scratch.