Ep. 29 Practice Marketing Minis - Maximizing Online Visibility for Your Medical Practice

05/04/22 • 11 min

If you were to survey your patients asking, “How did you hear about us?” it would come as no surprise if results leaned heavily toward online sources, especially Google. With mobile technology, we can find anything, any time, in one handheld device, within minutes.

But how do you make sure patients see your practice in Google search results? Better yet, how can your practice be seen FIRST in search results? Are you found in all directories, both for healthcare and for local business? Maximum online visibility is being found wherever patients are searching.

In this episode, Mary Hall, digital marketing and practice growth expert, shares how to build online visibility. There are many steppingstones to achieve competitive-edge visibility, and it begins with a website of exceptional quality.

Mary also shares a story of how one OB/GYN practice rebranded to revitalize their online visibility and reach. They were facing stagnation, but with the help of digital marketing experts, the practice is now back on track and seeing tremendous growth!

Hosted by Rebekah Duke, this episode of the Medical Advantage Podcast continues our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint.

Thanks for joining us for this session of the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode. Download our free practice marketing eBook here!

Thank you for listening to the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Ep. 28 Practice Marketing Minis - How The Patient Journey is Transformed By Digital Marketing.

Management of our daily lives seem to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a constant race for consumer loyalty by an insistence on creating a superior customer experience. As consumers become increasingly acclimated to a digital world that makes everything quicker and easier, patients will desire the same conveniences with their medical care. Meanwhile, healthcare and commercialization have come together to form retail clinics, and now eCommerce giant Amazon is joining these competitive threats with the inception of app-based telehealth platform AmazonCare.

A world transformed by the app-based lifestyle means revisiting the patient journey and acknowledging how consumerism has impacted many of its aspects. The digital patient journey is a Google search for self-diagnosis, finding the right provider to meet specific needs, reassuring patient reviews, and this comes full circle when a patient pays it forward with a new review to help the next new patient. While the fast-paced world of digital marketing driven by technology might feel invasive, there are key benefits to take from this development including workflow streamlining and a better engaged patient population.

In this episode, hosted by Celina DeFigueiredo-Dusseau, InPractice Technology Consultant, we redraw the patient journey in a way that helps providers come to terms with how a patient’s medical care and their digital life are no longer separate experiences. Though healthcare professionals are not in the business of digital marketing, digital marketing is certainly in their business these days. This awareness can help providers plan their engagement strategy, respond to competitive threats, and even improve patient outcomes! Celina delves into other ways this approach to the care journey improves healthcare on the back end.

This episode, featuring marketing creative Rebekah Duke, also continues our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint. Download our free practice marketing eBook here!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Ep. 30 Practice Marketing Series: The Formula for Being Found by Patients Online

That most people first approach healthcare with an online search is a symptom that the patient journey has become a digital one. A study from eligibility.com reports that 89% of Americans ask Google about medical symptoms before consulting with a provider. Finding a medical care solution is the next step, as more than half of patients look for a provider online and also vet referrals by reading online reviews (according to a doctor.com survey). Patients seeking care should encounter your practice online as much as possible as you build out your patient population.

Perhaps you’ve seen a Facebook ad for one of your competitors recently, or out of curiosity you Googled your practice type to see what comes up, but don’t find yours. Why is this happening?
Many factors are at play to increase the probability of your practice being found online by patients. Some are due to paid advertising, while other gains are achieved by putting out great content (paid versus organic search). Having all digital channels engaged gives you the best shot at being found by a patient looking for care.

In this episode, Mary Hall, digital marketing and practice growth expert, we pick up where we left off discussing what online visibility is. Mary provides explanation of the means available for a medical practice to be found online and how each of them works.

We also share how one orthopedic practice greatly increased their website traffic, gaining page one search rank for over 100 competitive keywords – paid search and SEO (search engine optimization) deployed in tandem. Our marketing experts put together a strategy to help them reach their goal: be found online by any patients needing orthopedic care in a competitive market.

Thank you for joining us for this session of the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode. Download our free practice marketing eBook here!

Hosted on Acast. See acast.com/privacy for more information.