When memes come in handy: what publishers need to know to flourish on TikTok

TikTok came a long way from being perceived as a place for teenagers to becoming one of the most influential platforms in the world, surpassing 1billion annual users in 2021. The platform's growth presented new opportunities (and challenges) for publishers.

In the latest episode of Media Insider, we talk to Gabriela Campbell Gómez of Ac2ality, Johanna Rüdiger, and Erika Marzano of DW about the most effective ways publishers can mark their presence on TikTok, the strategies to be used, and the importance of knowing trending TikTok songs.

Guests:

• Gabriela Campbell Gómez, Co-founder and COO of Ac2ality
• Johanna Rüdiger, Head of Social Media Strategy at DW
• Erika Marzano, Project Manager of audience development at DW

Hosted by:

• Jakub Parusinski, editor at The Fix

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