When memes come in handy: what publishers need to know to flourish on TikTok
01/27/22 • 26 min
TikTok came a long way from being perceived as a place for teenagers to becoming one of the most influential platforms in the world, surpassing 1billion annual users in 2021. The platform's growth presented new opportunities (and challenges) for publishers.
In the latest episode of Media Insider, we talk to Gabriela Campbell Gómez of Ac2ality, Johanna Rüdiger, and Erika Marzano of DW about the most effective ways publishers can mark their presence on TikTok, the strategies to be used, and the importance of knowing trending TikTok songs.
Guests:
- Gabriela Campbell Gómez, Co-founder and COO of Ac2ality
- Johanna Rüdiger, Head of Social Media Strategy at DW
- Erika Marzano, Project Manager of audience development at DW
Hosted by:
- Jakub Parusinski, editor at The Fix
The Fix: https://thefix.media/
Our Twitter: https://twitter.com/TheFixMedia
Subscribe to The Fix Weekly Newsletter
TikTok came a long way from being perceived as a place for teenagers to becoming one of the most influential platforms in the world, surpassing 1billion annual users in 2021. The platform's growth presented new opportunities (and challenges) for publishers.
In the latest episode of Media Insider, we talk to Gabriela Campbell Gómez of Ac2ality, Johanna Rüdiger, and Erika Marzano of DW about the most effective ways publishers can mark their presence on TikTok, the strategies to be used, and the importance of knowing trending TikTok songs.
Guests:
- Gabriela Campbell Gómez, Co-founder and COO of Ac2ality
- Johanna Rüdiger, Head of Social Media Strategy at DW
- Erika Marzano, Project Manager of audience development at DW
Hosted by:
- Jakub Parusinski, editor at The Fix
The Fix: https://thefix.media/
Our Twitter: https://twitter.com/TheFixMedia
Subscribe to The Fix Weekly Newsletter
Previous Episode
A look back at stories that shaped the European and global media landscape in 2021
2021 was a special year for the world of media. The COVID-19 pandemic continued to hit media businesses in many different ways. While a lot of media were devastated by the pandemic, others continued to grow and flourish mostly thanks to the subscription boom. Notably, many smaller and medium-sized newsrooms have witnessed more success with reader revenue.
In the new episode of Media Insider, The Fix sat down with Jacob Granger, senior reporter at Journalism.co.uk to discuss 2021’s subscription and membership success stories, major trends in podcast and audio as well as how newsletters and the creator economy have shaped the media landscape.
Speakers:
David Tvrdon, Media Correspondent at The Fix, Subscription growth specialist at Dennik SME
Jacob Granger, Senior editor at Journalism.co.uk
The Fix website: https://thefix.media/
The article with stories featured in the episode: https://thefix.media/2021/12/23/a-look-back-at-stories-that-shaped-the-european-and-global-media-landscape-in-2021/
Our Twitter: https://twitter.com/TheFixMedia
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