Newsletters are on the rise. How can publishers make the most of it?

While social media compete with ever more sophisticated algorithms, email has been one of the most promising tools for publishers. But that doesn’t mean it can’t be improved upon – both from the perspective of readers and publishers. What features and models can make email more useful for audiences, helping avoid subscription fatigue and inbox overload?

In the new episode of Media Insider, our guests dive into the discussion on subscription fatigue and its effect on the media managers, the reason behind the spike in newsletter popularity, how to turn fans into paid subscribers, and the best metrics to use.

Guests:

• Sarah Ebner, Head of Newsletters at Financial Times
• Jason Bade, Co-founder & President of Pico, platform for creators.

Moderated by:

• Jakub Parusinski, Editor at The Fix
• David Tvrdon, Media Correspondent at The Fix, Subscription growth specialist at Dennik SME

The Fix: https://thefix.media/

Our Twitter: https://twitter.com/TheFixMedia

Subscribe to The Fix Weekly Newsletter