Newsletters are on the rise. How can publishers make the most of it?
09/16/21 • 25 min
While social media compete with ever more sophisticated algorithms, email has been one of the most promising tools for publishers. But that doesn’t mean it can’t be improved upon – both from the perspective of readers and publishers. What features and models can make email more useful for audiences, helping avoid subscription fatigue and inbox overload?
In the new episode of Media Insider, our guests dive into the discussion on subscription fatigue and its effect on the media managers, the reason behind the spike in newsletter popularity, how to turn fans into paid subscribers, and the best metrics to use.
Guests:
- Sarah Ebner, Head of Newsletters at Financial Times
- Jason Bade, Co-founder & President of Pico, platform for creators.
Moderated by:
- Jakub Parusinski, Editor at The Fix
- David Tvrdon, Media Correspondent at The Fix, Subscription growth specialist at Dennik SME
The Fix: https://thefix.media/
Our Twitter: https://twitter.com/TheFixMedia
While social media compete with ever more sophisticated algorithms, email has been one of the most promising tools for publishers. But that doesn’t mean it can’t be improved upon – both from the perspective of readers and publishers. What features and models can make email more useful for audiences, helping avoid subscription fatigue and inbox overload?
In the new episode of Media Insider, our guests dive into the discussion on subscription fatigue and its effect on the media managers, the reason behind the spike in newsletter popularity, how to turn fans into paid subscribers, and the best metrics to use.
Guests:
- Sarah Ebner, Head of Newsletters at Financial Times
- Jason Bade, Co-founder & President of Pico, platform for creators.
Moderated by:
- Jakub Parusinski, Editor at The Fix
- David Tvrdon, Media Correspondent at The Fix, Subscription growth specialist at Dennik SME
The Fix: https://thefix.media/
Our Twitter: https://twitter.com/TheFixMedia
Previous Episode
Perspectives: What's next for reader revenue?
After years of scepticism and half-hearted attempts, reader revenue is now mainstream. Paywalls and membership models are going up across the media industry. But the solutions themselves have not evolved much. Is this the "end of history" for subscriptions? The Fix's guests dive into what's next for reader revenue, how paywall models will evolve, and how to monetise the majority of readers already suffering from subscription fatigue. Guests:
▪️ Alan Hunter, Head of Digital at The Times group
▪️ Abhishek Dadoo, Co-founder & CEO of Fewcents
▪️ Sonali Verma, Deputy Head of Audience at Globe and Mail
▪️ Matej Borko, Head of Innovation & Marketing Technology at Fatchilli for Publishers, REMP 2030
The Fix: https://thefix.media/
Our Twitter: https://twitter.com/TheFixMedia
Subscribe to The Fix Weekly Newsletter
Next Episode
Tackling the Pan-European media space (and living to tell the tale)
The dream of conquering Pan-European media space is passed from generations to generations of ambitious media managers. So appealing, yet so hard to achieve. What’s happening, who are the players (read warriors) and how are they building their pan-European audience.
In the new episode of Media Insider, we are talking to the three media managers about what they’ve learned from building pan-European newsrooms. And yes, we'll even look at the Eurovision to see if we have something to learn from it.
Guests:
- Mick ter Reehorst, Co-founder and Managing Director of Are We Europe & Collective
- Paul Ostwald, Co-founder of Forum.eu
- Paul Salvanès, publisher & co-founder VoxEurop
Moderated by:
- Jakub Parusinski, Business Editor at The Fix
- Daryna Shevchenko, Editor at The Fix
The Fix: https://thefix.media/
Our Twitter: https://twitter.com/TheFixMedia
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