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Meaningful Marketplace Podcast - #129 Co-Packing with the Whole Package - Hannah Kullberg, Community Co-Pack (COCO)

#129 Co-Packing with the Whole Package - Hannah Kullberg, Community Co-Pack (COCO)

Meaningful Marketplace Podcast

10/06/22 • 50 min

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Co-founder and Director of Operations Chris Baily saw a need in the local Portland community for offering co-packing along with the expertise to guide food entrepreneurs through the gauntlet of successful commercialization. Coincidently our guest, Hannah Kullberg, Business Development Director, was at the SBIC seeing the same gulf between food startups and becoming successful food companies. The need was definitely there to assist these fledgling companies and help guide them over the hurdles. They met, decided on a strategy of offering entrepreneurs co-packing, the first step between the entrepreneur’s kitchen and the grocery shelf, and additionally the experience of Hannah and Chris to fill the knowledge gap to success. Hannah had the background for certain. While co-founding and scaling The Better Bean Company from farmers markets to national distribution, she intimately experienced the barriers to success. Over nine years building Better Bean Company she held all roles in the business including business development, sales, marketing, HR, basic accounting and operations. While operations manager, Hannah implemented a HACCP program and supervised three-fold growth in production, adding equipment, new filling lines and hiring new team members. She took the business through Non-GMO and B-Corp certifications. As sales and marketing manager, she launched the product into several new regions growing sales and velocity. They applied for a grant from Business Oregon to launch and even talked about that on our show on Episode #29, January, 2020! And so was born Community Co-Pack, or COCO as those on the inside call it. Currently with about 10 clients, Hannah and Chris have worked out the kinks of their startup and are producing entrepreneurs. Hannah fields inquiries in a very efficient manner. Inquirers fill out a form which also links to a mutual NDA and her calendar to schedule a call. Then begins the screening process. Criteria are pretty simple, as COCO’s equipment and resources don’t fit everyone’s needs. However, referrals are a big part of COCO’s services, as they believe in helping everyone build a strong food community. COCO has a fryer for snacks, a pouch packer, a blender for beverages, can do light vegetable processing and can do fresh also. They want to offer more services, but they also stick to their knitting for the present. And they want to focus on their local community, even though they have been approached by potential clients from out of the area. Hannah stays true to her calling and her mission to collectively build an equitable, regenerative, resilient, regional food system. Website: https://www.communitycopacknw.com/ Instagram - @communitycopacknw @hannahkathrynkullberg Our hosts: Twitter - @sarahmasoni and @spicymarshall, Instagram - @masoniandmarshall

Thank you for Listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.

Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you would like to support our show, write us a review, share episodes with friends, or subscribe to our Patreon.

Producer: Sarah Marshall of The Joy of Creation Production House
Audio engineer, mixer, and podcast editor: Haley Bowers
Show logo designed: Anton Kimball of Kimball Design
Production Coordinator: Kayleen Veatch

10/06/22 • 50 min

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