Meaningful Impact
Michael Organ
The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams. In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives. Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
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Top 10 Meaningful Impact Episodes
Goodpods has curated a list of the 10 best Meaningful Impact episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Meaningful Impact for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Meaningful Impact episode by adding your comments to the episode page.
The Bud Light Boycott
Meaningful Impact
11/13/24 • 31 min
The boycott of Bud Light was intended to punish Anheuser-Busch for its support of the transgender community AND to discourage other companies from using their marketing budgets to convey transgender acceptance. This episode of Meaningful Impact is the first of a two-part series which is both a cautionary tale and a much-needed reminder that it’s still possible for purpose-driven companies to make a meaningful impact for marginalized people even in today’s supposedly ‘Go woke: Go broke’ environment.
Barbie with Down Syndrome
Meaningful Impact
01/10/24 • 41 min
Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn't always so inclusive. To fully appreciate just how far Barbie has come, this episode will explore how and why Mattel embraced corporate responsibility to offer diverse Barbie dolls -- which now account for half of Barbie sales.
Chillboards
Meaningful Impact
03/03/24 • 41 min
The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground. Can you imagine any circumstance where you would have approved that campaign? Coors Light did. Find out why on this episode of Meaningful Impact.
Inspiration Booster Shot: Motives
Meaningful Impact
06/24/24 • 8 min
This mini episode offers a booster shot of inspiration with two short stories about motives. The first story is a re-telling of Arthur Gordon's 'The Turn of the Tide' where he follows a doctor's unorthodox instructions to re-examine his motives. The second short story shares the perspective of a retired nurse near the end of her life. From her literal deathbed in hospice care, she reflects on life's meaning as she answers the question: "What matters?"
Closing America's Smile Gap
Meaningful Impact
03/25/25 • 27 min
Closing America's Smile Gap is a 10-year initiative by Procter & Gamble to improve the oral health of 20 million American children. This episode of Meaningful Impact provides insights about the cause marketing strategy and tactics which support that initiative. The review highlight's P&G's use of 'Buy-One Give-One' offers. Yet, as it turns out, there's an even bigger lesson to be learned about how P&G manages its portfolio of causes.
True Name by Mastercard
Meaningful Impact
12/27/24 • 27 min
This episode tells the fascinating, behind-the-scenes story of the launch of True Name by Mastercard. made possible by the courage and unrelenting commitment of Lucas Crigler, the visionary, and Cheryl Guerin, the internal champion at Mastercard. Background: Lucas Crigler, a transgender man, was outed at a New York deli by the female birth name printed on his credit card, which no longer matched his gender identify. Terrified for his safety, Crigler ran out of that deli, returning to his office at a big advertising agency. It just so happened that Crigler was assigned that day to brainstorm Pride ideas for Mastercard. So, Crigler proposed what became known as ‘True Name’ by Mastercard, which allows transgender and non-binary people to use their chosen first name on credit and debit cards. Citi, BMO, and many other banks now offer the Mastercard True Name feature to over 900 million customers in 32 countries.
Coca-Cola: I'd Like to Teach the World to Sing
Meaningful Impact
12/20/23 • 65 min
This pilot episode tells the epic, behind-the-scenes story of Coca-Cola's 'Hilltop' ad, one of the earliest cause marketing commercials. Better known as "I'd Like to Teach the World to Sing," follow the Coke ad's development, from a scribble on a cafe napkin, to an unrelatable radio jingle and a catastrophic film shoot, before becoming a global sensation.
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FAQ
How many episodes does Meaningful Impact have?
Meaningful Impact currently has 7 episodes available.
What topics does Meaningful Impact cover?
The podcast is about Non-Profit, Marketing, Podcasts and Business.
What is the most popular episode on Meaningful Impact?
The episode title 'Chillboards' is the most popular.
What is the average episode length on Meaningful Impact?
The average episode length on Meaningful Impact is 35 minutes.
How often are episodes of Meaningful Impact released?
Episodes of Meaningful Impact are typically released every 88 days, 1 hour.
When was the first episode of Meaningful Impact?
The first episode of Meaningful Impact was released on Dec 20, 2023.
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