PECOS Outdoors Founder Rick Scheen - Building A Brand

Summary

Rick Scheen, the owner of Pecos Tables, shares his journey of creating the best outdoor table on the market. The idea came to him when he was frustrated with not having a suitable table to clean fish. He sketched a design and spent three years and $15,000 developing it. The Pecos table is a portable working surface at the right height, solid, and can hold up to 3000 pounds. It has a unique locking leg mechanism and is popular among outdoor enthusiasts, especially in the barbecue world. In this conversation, Rick Scheen discusses the challenges and successes of building a business around high-quality, American-made outdoor tables. He talks about the unexpected demand from different customer segments and the importance of authenticity in marketing. Rick also shares his passion for supporting American workers and the difficulties of manufacturing in the United States. He emphasizes the intersection of faith and business in his life and the importance of having a strong relationship with Jesus Christ. Rick concludes by teasing upcoming product launches and expressing his gratitude for the support.

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Takeaways

• Creating a successful product requires identifying a pain point and providing a solution.
• The Pekus table is a portable working surface that is solid and can hold up to 3000 pounds.
• The unique locking leg mechanism and height make it popular among outdoor enthusiasts, especially in the barbecue world.
• The journey of building a product company requires hard work, dedication, and overcoming challenges. Building a business around high-quality, American-made products comes with challenges but also provides a sense of pride and authenticity.
• Understanding and catering to different customer segments can lead to unexpected demand and success.
• Supporting American workers and manufacturing in the United States is a personal and business priority for Rick Scheen.
• Faith plays a significant role in Rick's life and intersects with his business decisions and actions.
• Upcoming product launches are anticipated, and Rick is grateful for the support he has received.