Masters of Growth - Optimization Strategy Advice

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the Nick So, Director of Optimization Strategy at WiderFunnel: 1) What are ingredients of a successful optimization strategy? 2) Common mistakes companies make along the process of starting an optimization programme? 3) What keeps you up at night as an Optimizer? WiderFunnel's proven PIE Framework is also available for scoring your ideas in iridion - Check it out! Links from this episode: https://www.widerfunnel.com/ https://twitter.com/SonickWF https://www.widerfunnel.com/conversion-optimization-process/ https://www.widerfunnel.com/lift-model/ Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: https://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: https://twitter.com/herbigt André on twitter: https://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Welcome to the first (inofficial) episode of the Masters of Growth podcast powered by iridion. You will learn about why we're doing this show and who's behind it. Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ? Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Here are the questions we discussed in this episode of Masters of Growth: 1) What’s the difference between Growth Hacking and Conversion Optimization? 2) What's will be the impact of new checkout technologies like Apple Pay, one-click or chatbot conversion funnels on the work of optimizers? 3) What are the biggest misconceptions about the work of optimizers? Links from this episode: What is Growth Hacking? https://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/ Apple Pay Identify Guidelines https://developer.apple.com/apple-pay/Apple-Pay-Identity-Guidelines.pdf Nick So (Widerfunnel) https://twitter.com/sonickwf Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion on YouTube: https://youtu.be/1GukMD1anyk Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

In this episode of Masters of Growth, Andre and I discussed the necessary ingredients to form effective optimization teams. We touched on the topic of people and processes, but also the difference between traditional and product organizations in terms of optimization success. Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: https://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: https://twitter.com/herbigt André on twitter: https://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the prolific conversion consultant and speaker Michael Aagaard: 1) What are the typical pitfalls that most optimizes have to overcome when implementing an optimization process? 2) Why do you think that optimization is often ignored by the CxO suite? 3) Does optimization need a special cultural set? Maybe culture is the main conversion killers... 4) What is your most important aha-moment around this topic? 5) What is your personal advice to every optimizer out there? 6) You will speak at the growth marketing SUMMIT in Frankfurt in September - what will we hear and learn from you? Links from this episode: https://www.linkedin.com/in/michalaagaard/ https://twitter.com/ContentVerve https://michaelaagaard.com/ https://www.growthmarketingsummit.com Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.