Welcome to Colorful Conversations with Katie!

04/03/24 • 1 min

Mastering the Business of Interior Design: Success by Design

Welcome to “Colorful Conversations with Katie”! Join us for a vibrant podcast where we seamlessly blend the realms of design and business in a fun and professional setting. Available on YouTube or any of your favorite podcast platforms!

📲 CONNECT with Katie:
Business Strategy Sessions for Interior Designers with Katie
The Studio, an Innovative Hub tailored for Interior Design Professionals
LinkedIn
Facebook
Instagram
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This episode of Colorful Conversations with Katie is brought to you in partnership with Leah Bryant Co.

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Previous Episode

21: Target Audience Personas & Marketing with Bill Gelgota

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The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the old adage says, if you’re speaking to everyone, you’re speaking to no one. But how are you supposed to determine your target market when you’re just starting your design business? How do you discover their wants and needs? And how does a SWOT analysis come into the mix? We are answering all this and more in today's episode with my guest, Bill Gelgota. Stick around for the rapid fire “but, Bill” questions and to see if this week’s Colorful Question is yours!

In this episode, you will be able to:

Learn why having a target market matters when you're starting or running your business.
Discover how to use demographics, sociographics, psychographics, and geographics to help you discover your target audience.
Uncover how to know if you should continue with the same target audience or pivot in a new direction.

Full Show Notes Here!

👉 Mentioned Resources

The Studio
Coaching Strategy Session
Census Data
Esri
Futurist Predictions for Design & Business with Rebecca Ryan
S.W.O.T. Analysis Journal
Marketing: Target Client Persona Interactive Guide

📲Connect with Bill:
LinkedIn

This episode is brought to you by Nello Marelli - Nel Colore Color Trend Book

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Connect with Katie
Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm
LinkedIn
Website

This podcast is brought to you in partnership with Leah Bryant Co.

Next Episode

22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant

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A business series wouldn’t be complete without talking about pricing for interior designers. Pricing and project estimation can be such a touchy and intimidating topic, but it doesn’t need to be! How can designers turn what they love into a profitable business quickly? How do you make the jump from hourly to value-based (or flat-fee) pricing? Michelle Lynne Pant is here to answer all these questions and more in one of our rawest conversations yet! You’re going to want to take notes with this one—and make sure to stick around for The Coaching Corner at the end of the conversation!

In this episode, you will: