How Microsoft Is Working with Tech Startups to Build Win-Win Relationships

08/02/18 • 34 min

Tereza Nemessanyi (WG’97), Entrepreneur-in-Residence at Microsoft, shares how she works to create mutually beneficial relationships with competing startups. Read more: https://mackinstitute.wharton.upenn.edu/2018/microsoft-tereza-nemessanyi/

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Product Integration Is Putting Brands Where Customers Can See Them

Gary Shenk, Founder and Executive Chairman at Branded Entertainment Network (BEN), explains how advertising is evolving in this era of ad-free streaming services. Read more: https://mackinstitute.wharton.upenn.edu/2018/product-integration-gary-shenk/

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How Companies Can ‘Leap’ Ahead of their Competition

Howard Yu, author of “Leap” and Lego Professor of Management and Innovation, discusses what makes a company successful in the long term and how to avoid replication by competitors. Read more: https://mackinstitute.wharton.upenn.edu/2018/leap-howard-yu/

Hosted on Acast. See acast.com/privacy for more information.