Marxism and Marketing - for iPod/iPhone
The Open University
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open University’s Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills.
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FAQ
How many episodes does Marxism and Marketing - for iPod/iPhone have?
Marxism and Marketing - for iPod/iPhone currently has 8 episodes available.
What topics does Marxism and Marketing - for iPod/iPhone cover?
The podcast is about Marxist, Alcohol, Marketing, Capitalism, Marxism, Courses, Podcasts, Education and Business.
What is the most popular episode on Marxism and Marketing - for iPod/iPhone?
The episode title 'What is Neo-Marxism?' is the most popular.
What is the average episode length on Marxism and Marketing - for iPod/iPhone?
The average episode length on Marxism and Marketing - for iPod/iPhone is 2 minutes.
When was the first episode of Marxism and Marketing - for iPod/iPhone?
The first episode of Marxism and Marketing - for iPod/iPhone was released on Jan 29, 2013.
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