Martech Zone Interviews

In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform.

As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and sales efforts.

Since Ravi is an expert and works with a company focused on meeting automation and the associated measured results, we interviewed him to capture some advice.

The Jifflenow Meeting Automation Platform (MAP) is designed for the sole purpose of automating the scheduling and managing of virtual or in-person B2B meetings. Jifflenow will help you convert your virtual interactions with prospects and customers into meaningful meetings that, in turn, can help advance the sales pipeline and shorten the sales cycle.

Special Guest: Ravi Chalaka.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

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• Jifflenow — Close deals faster by converting leads to marketing qualified meetings with Jifflenow. Book hundreds of customer and prospect meetings, partner, and supplier meetings with internal executives or experts to advance business opportunities. Jifflenow MAP is trusted by over 60 of the Fortune 1000 companies to drive their B2B meetings.

In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.

Audelia Boker is an expert who works in the customer experience space and provides an overview of the technology, explains why it is of interest, and discusses what all this consolidation means and how it will likely play out in the long run. Audelia provides a front-line view of how the industry is changing, as her company Glassbox is benefiting from it.

Glassbox is a leading enterprise Digital Customer Experience solution, and recently announced a new strategic partnership with Microsoft. Glassbox will actively work with Microsoft and its sales and marketing teams to sell its customer management solution to Microsoft’s extensive customer base, as well as its wide network of partners globally. By combining Azure cloud services and Glassbox Customer Experience solution, enterprises will be able to easily use Azure advanced Machine Learning technology to enrich Glassbox powerful insights, with capabilities like Next Best Offer and other AI based insights.

Glassbox also patented its web session recording technology. The patent, “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session recordings significantly reduce the overhead of client-side recording and provide visibility into scenarios that cannot be captured with client-side recording, such as bot investigations, fraud attempts, scraping, and HTTP errors.

Special Guest: Audelia (Picovsky) Boker.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Glassbox — Imagine if your website or mobile app could see exactly what your customers do in real time, and why they did it? This is no longer a hypothetical question, but a real possibility. This is Glassbox, an innovative customer experience solution to help your organization manage the results of big data analytics. Glassbox is the first Enterprise analytics platform that analyses every digital customer interaction.
• Glassbox Insights — Helpful articles, white papers, blogs, e-books and more on customer experience from Glassbox.
• Hype Cycle for Customer Experience Analytics — Improved customer experience from real-time, contextualized interactions is a top trend, balanced with the increased focus on data privacy. This year's Hype Cycle will help data and analytics leaders prioritize investments based on maturity, adoption and benefits of customer experience analytics.

In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation:

• Mobile isn't a channel, it's where all channels converge.
• What are the latest findings on mobile commerce and advertising in the most recent shopping season?
• How is mobile impacting customer experience... which is impacting overall marketing efforts?
• Why is mobile such a significant and different medium that marketers must pay attention to?
• What is mobile advertising fraud and how are fraudsters pulling revenue from advertisers?
• What were John's opinions on the latest Consumer Electronics Show (CES)?

With a look into the future, John also shares the impact and differentiation of voice on customer experience and marketing efforts.

Special Guest: John Koetsier.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• John Koetsier — John is a journalist, analyst, author, and executive, and have chronicled the rise of the mobile economy.
• Singular’s ROI Index — Singular’s ROI Index is the largest study that ranks top ad networks globally based on their ability to deliver ROI for advertisers. We’ve already published the Index and made it available to the world, giving you the ability to find the best advertising ROI available.
• Singular — Singular's mission is to deliver the best marketing intelligence platform, providing insights, attribution, and automation in a unified solution for marketing.

In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads.

Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate social media professionals, and has just published her latest book - Facebook Ads Made Simple.

Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.

In this interview with Andrea, she reveals a couple of tips that will help every business or marketer jump directly into Facebook Advertising without losing their shirts!

Special Guest: Andrea Vahl.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less — Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren't sure how to navigate the Facebook Ads manager and you don't want to waste money with the wrong tactics. Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.
• Facebook Advertising Secrets — The step-by-step system for starting your own profitable business running Facebook Advertising campaigns for clients.
• Andrea Vahl — Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner.
• Social Media Manager School — Social Media Manager School is the premier place to teach you how to grow a more profitable business as a social media manager or consultant.

In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.

Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and - above all - measure the impact of your marketing efforts.

Special Guest: Bob Boehnlein.

Sponsored By:

• Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

Support Martech Zone Interviews

Links:

• QuickPivot — Let’s face it, managing customer data is the hardest job in Marketing. But when your customer data is easy, marketers can get back to doing what they love. Being strategic, creative, collaborative, instinctive. And with a 95% reduction in Marketing cycle time, you and your team will have more time to focus on delivering breakthrough results, not wrestling with your customer data.