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Marketplace Academy

Marketplace Academy

Sharetribe

The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.
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Top 10 Marketplace Academy Episodes

Goodpods has curated a list of the 10 best Marketplace Academy episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketplace Academy for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketplace Academy episode by adding your comments to the episode page.

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.

Article available at:

Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy

Sources and further reading:

Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog

Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog

Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal

An update to how we generate web page titles, Google Search Central Blog

What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog

Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal

Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal

How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation

The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation

63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog

Experts and companies to follow:

Ross Simmonds

Foundation

Animalz Blog

SparkToro Blog

Rand Fishkin

Amanda Natividad

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

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Marketplace Academy - S02E04: How to raise venture capital for your marketplace
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08/23/22 • 17 min

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

Article available at:
Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy

Sources and further reading:

A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd

The Marketplace Funding Napkin 2018 🚀. Julia Morrongiello

“Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace Academy

How Much Money To Raise. Fred Wilson, AVC

The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.

Venture Deals. Brad Feld and Jason Mendelson, Whiley

The Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy.

Blogs to follow:

AVC by Fred Wilson

Fled Thoughts by Brad Feld

Both Sides of the Table by Mark Suster

Venture capital funds mentioned:

Version One Ventures

NFX

Point Nine

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Marketplace Academy - S03E06: Link building for marketplaces
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12/20/23 • 25 min

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.

Article available at:

Link building for marketplaces. Mira Muurinen, Marketplace Academy

Sources and further reading:

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal

Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast

Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine Roundtable

How to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace Academy

How to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace Academy

How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcast

A Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blog

Shoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro Blog

Spam policies for Google web search, Google Search Central

Google Analytics and the GDPR, Cookiebot

Mira’s favorite SEO resources:

Beginners’ Guide to SEO, Moz

Professional’s Guide to SEO, Moz

SEO tutorial video series, Ahrefs

Whiteboard Friday video series, Moz

Semrush Blog

Search Engine Journal

SEO Insights, BlueArray

BlueArray Academy, Blue Array

Domain authority checkers:

Ahrefs Website “Authority” Checker

Moz Free Domain Authority Checker

Semrush Backlink Analytics

Tools:

HARO, Help A Reporter Out

MozBar Chrome extension

Cookiebot

SEO experts to follow:

Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.

Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.

Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.

Carie Fisher tweets about a broad range of website accessibility topics and best practices.

Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.

Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on L...

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In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO.

Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.

Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/

The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/

Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe

Start your own marketplace at: https://www.sharetribe.com/

Portal Ventures: https://portal.ventures/

SEO tools mentioned in the episode:

Semrush

Screaming Frog

Keyword Cupid

Surfer SEO

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In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.

Article available at:
Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy

Further reading on non-dilutive funding:

Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options.

Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter.

Sources:

Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank

What Is the Difference Between Debt and a Loan? James Chen, Investopedia

Founder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s Newsletter

What we invest in. Calm Company Fund

The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LA

Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland

v3 terms, Indie.vc

Shared Earnings Agreement. Calm Company Fund

7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase News

Small business lenders:

Prosper

Business grant foundations:

Start-up Chile

Business Finland

Revenue-based investors:

Purpose Ventures

Calm Company Fund

Chisos

TinySeed

Village Capital Investments

Lighter Capital

Candide Group

Deetken Impact

Collab Capital

Novel Capital

The Considered Directory: directory of investors by Esme Verity

Founder Toolkit by Alex Macdonald is also a great resource.

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

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Marketplace Academy - S02E05: How to crowdfund your marketplace
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08/30/22 • 18 min

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.

Article available at:
Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy

Sources and further reading:

Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland

Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe

Platform cooperavitism. Platform Cooperativism Consortium

What are community shares? Ethex

Percentage of successfully funded Kickstarter projects as of April 2022. Statista

Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes

Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy

How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes

Rinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace Academy

Crowdfunding pages of campaigns mentioned:

Ghost’s Kickstarter campaign

The Octopus Club’s Crowdcube campaign

Peerby’s OnePlanetCrowd campaign

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

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Marketplace Academy - S02E01: Complete guide to marketplace funding
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08/02/22 • 17 min

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.

Article available at:
Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy

Sources and further reading:
Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunch
A Guide to Unit Economics for Startups. Alex Kepka, Fundsquire
Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!
How to validate your marketplace idea before building the platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!
11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!
Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy
"Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

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Marketplace Academy - S01E15: How to build trust in your marketplace
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05/24/22 • 26 min

It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
How to build trust in your marketplace, Christóbal Gracia

Sources and further reading:
Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy
How to turn your marketplace into a community, Marketplace Academy
A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
Entering the Trust Age, BlaBlaCar
Video: Trust between strangers on the Web: How can we enable it?, Ouishare
Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch

Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser

Network Effects Aren’t Enough, Harvard Business Review

9 Reasons Why You Shouldn’t Trust Online Reviews, Time

Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks

How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer

Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again

Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan

On Safety: A Word From Airbnb, TechCrunch

Find more about building marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

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Marketplace Academy - S01E11: How to build your marketplace supply
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05/10/22 • 18 min

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Article available at:
How to build your marketplace supply, Juho Makkonen

Sources and further reading:
James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy
A Guide to Marketplaces, Boris Wertz & Angela Tran Kingyen
Steal Eggs: The Secret to Scaling an Online Marketplace, Jareau Wadé
Airbnb: The Growth Story You Didn't Know, GrowthHackers
How to communicate your marketplace value proposition, Marketplace Academy
How did Etsy get its first batch of independent sellers when it started?, Quora
How to onboard & grow your initial marketplace supply, Marketplace Academy
Do Things That Don’t Scale, Paul Graham
Understand Supply Growth Tactics — Marketplaces, Mike Townsend

Read more about marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

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Marketplace Academy - S01E07: How to build a Minimum Viable Platform
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04/27/22 • 20 min

It is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal Gracia

Sources and further reading:
3 reasons you shouldn't outsource your startup, and what to do instead, Joel Gascoigne
The Manual-First Startup, Vinicus Vacanti
The Concierge Minimum Viable Product Maximizes Customer Learning, Bob Cavezza
How to Create a Payment Page on Your Website, Danielle Keister
33 Bess Quotes From #RISEUP15, Cairo Scene
Email-First Startups, Ryan Hoover
Building an Online Marketplace Has Never Been Easier in 2021, Chris Lema
11 marketplace metrics you should be tracking to measure your success, Marketplace Academy
Minimum Viable Product: a guide, Eric Ries
Spotify: the unproject culture, Henrik Kniberg
Idea to Paying Customers in 7 Weeks: How We Did It, Joel Gascoigne
The Happy Startup School How to Build a Minimum Loveable Product 7 Unlikely Recommendations for Startups & Entrepreneurs

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

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FAQ

How many episodes does Marketplace Academy have?

Marketplace Academy currently has 33 episodes available.

What topics does Marketplace Academy cover?

The podcast is about Entrepreneurship, Podcasts and Business.

What is the most popular episode on Marketplace Academy?

The episode title 'S02E06: How to fund your marketplace without giving up equity' is the most popular.

What is the average episode length on Marketplace Academy?

The average episode length on Marketplace Academy is 21 minutes.

How often are episodes of Marketplace Academy released?

Episodes of Marketplace Academy are typically released every 7 days.

When was the first episode of Marketplace Academy?

The first episode of Marketplace Academy was released on Mar 24, 2022.

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