Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Marketing your Private Practice with Kathy C

Marketing your Private Practice with Kathy C

Kathy Colaiacovo

Grow your practice or business using marketing strategies that bring in more consults and get you BOOKED with clients - WITHOUT relying on social media.
---
This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice.
---
If you're looking to simplify and streamline your marketing and start attracting more clients without spending hours a day making posts and videos for social media, hit the play button to start listening!
---
Your host Kathy Colaiacovo, is a Marketing Strategist who has spent over 15 years working with hundreds of practice and service-based business owners and offers guidance that answers questions like:
*How do I get results from my marketing?
*What’s the best bang for my marketing bucks, and time?
*Can I grow my private practice without having to be on social media all the time?
*How do I get new clients from marketing?
*What type of marketing will help my practice get more clients and not waste my time?
---
You'll find Kathy shares easy-to-understand lessons and ways to implement marketing that actually gets results, not wasted time.
---
She's not a dietitian teaching marketing; she's an expert in marketing who has helped hundreds of private practice owners grow 5, 6 and even 7-figure businesses.

bookmark
Share icon

All episodes

Best episodes

Top 10 Marketing your Private Practice with Kathy C Episodes

Goodpods has curated a list of the 10 best Marketing your Private Practice with Kathy C episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing your Private Practice with Kathy C for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing your Private Practice with Kathy C episode by adding your comments to the episode page.

Marketing your Private Practice with Kathy C - 3 Essentials to Include in your Marketing Content to Attract More Clients - Ep 36
play

04/11/23 • 34 min

Ever feel like your marketing content is just not hitting home with the people who see it and read it? It seems like all your time put into that marketing is just not paying off?

Well, that could be the case if you’re missing the 3 essentials that help your marketing do its job and attract your ideal client.

In this episode of the podcast I share the 3 essentials to include in your marketing content so that it helps both the search engines and your ideal clients find you online!

When you skip these essentials, you are skipping those opportunities to attract those ideal clients and to have the search engines send those people right to you.

It’s much easier to do marketing when you know the way it’s being done helps more people find you and that is the first step to growing a thriving practice.

Listen in to learn:

  • Why focusing on selling your services will not help you get more clients
  • The trick to creating content that has people finding you when they search online
  • What to include in your marketing content that ensures when people find you they will know you can help them, because you get them!
  • Where to include calls to action in your marketing so that more people take action and reach out to you.

You will thrive more in business when you have a steady flow of clients - especially ideal clients - and it starts by including these 3 essentials in your marketing content. Essentials that help people KNOW you are the EXACT person to help them because you get their specific problems!

Book your own Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit

Episode 4 - Learn more about using Calls to Action in your marketing - https://www.pepperitmarketing.com/marketing-strategy/sales-tactics-expand-practice

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - 2 Secret Weapons To Help You Plan To Achieve Your Practice Goals - Ep 16
play

12/06/22 • 36 min

The key to achieving more success in your private practice or business is something many people like to avoid.

Planning.
More importantly, taking time to plan your goals and plan the activities to help you achieve those goals.

As much as it can come across as boring, and too simple to really make a difference, practitioners and entrepreneurs who set aside time to plan and review their goals do see more success than those who skip this business activity.

When I do my own annual planning, and teach classes on it - I use my two secret weapons for planning - my Stats Tracking Template and my Ultimate Marketing Content Planner.

​These two documents were created out of my work over the past 14 years. with almost 500 clients and over 1200 folks who’ve taken my online programs

They truly guide almost every single aspect of my goal setting, and business and marketing planning... including launching!

Listen in to learn:

  • Why it’s important to review your progress in the past year.
  • Some of the numbers you should be tracking if you aren’t already.
  • How these two documents can help you with goal setting your own annual marketing planning.
  • What a content planner can help you do to plan and store your marketing content.
  • What one system is a game changer when it comes to spending less time marketing your private practice.

Plus I‘ll share a BONUS tool that helps make annual business planning a lot easier!

Check out this episode to learn how you can make your own goal setting and business and marketing planning a lot easier

Resources mentioned:

Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - Plan Your Ideal Week by being Honest with Yourself about Time - Ep 22
play

01/17/23 • 37 min

When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar.

If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it.

WHY? Because how you plan that time will also affect how you live the rest of your days.

In this episode, we’ll talk about how you can plan and create your ideal week, because when you take time to do this activity, the reality of time tends to come to life! And light!

Listen in to this episode as I walk you through the elements I have my clients do when they are working on this exercise of creating their Ideal Week.

You will learn:

  • Why you’re not getting all of the items on your task list done and working late hours
  • The 5 elements to factor into planning your ideal week
  • Why you need to be aware of certain types of work that can derail you every day and how to manage it.
  • 6 types of events to include into planning your ideal week.
  • The Mantra you need to repeat daily to ensure you continue to keep that Ideal Week happening.

Most importantly. As you do this exercise yourself, you will need to be honest with yourself about your time so you can stop spinning your wheels and working all hours of the day - and into the night - just to get everything done! That’s not ideal, just the opposite so let’s get a reality check on your time and your calendar so you can Thrive vs just getting by!

Resources mentioned in this episode:

You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/22

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - A Simple 3 Step System to Goal Setting Success - Ep 17

A Simple 3 Step System to Goal Setting Success - Ep 17

Marketing your Private Practice with Kathy C

play

12/13/22 • 23 min

Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful? I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way.

Today I wanted to share this same system with you so you can learn how to make goal setting simple and easy to do with the big benefit of more growth in your practice!

In this episode you will learn:

  • A simple 3 step system to setting goals
  • A new way of thinking when it comes to goals
  • Why your boundaries are so important in this process

So many practice owners wonder how they can thrive in business... a lot of it really comes from taking the time to plan to make the thrive happen!

Your practice is your business. You MUST have a plan or you will indeed spin your wheels like a hamster going nowhere. And setting goals and having a marketing plan is what will guide you to implement the marketing activities that will help you achieve your goals.

Be sure to listen in to spark ideas on making your own goal setting a lot easier and so that you do achieve MORE success and Thrive with your Practice.

Resources mentioned in this episode:

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - Steps to Change & Improve your Messaging when Rebranding  [Audit - Heather Zeitzwolfe] - Ep 39
play

04/28/23 • 43 min

When you rebrand your business and yourself, there is a lot of change and a lot of things to factor into the change.

The last thing you want to happen is losing people because of the change - your rebrand! Which ironically, most people do in order to reach more clients.
On this Marketing Audit, we talk to Profit Strategist Heather Zeitzwolfe who is in the midst of a rebrand with her business. We focus on some of the challenges she was encountering and some of the challenges she didn’t even realize she needed to consider in this changeover in her business.
Listen in to learn what 3 steps Heather can start with to ensure that her messaging after her rebrand is effective so that she reaches the ideal clients she is looking to work with - and that all the work in the rebrand... pays off!
Book your own FREE Marketing Audit today! Get over your marketing roadblocks with some help! An outside perspective on your marketing plans and ideas so you can learn the action steps for you to improve and optimize what you are doing. To get your marketing to work better than it is now.
Sign up here - https://www.pepperitmarketing.com/audit

Connect with Heather Zeitzwolf

Resources from Kathy C:

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - Game-Changing Instagram Update: Unlock the Power of 5 Links in Your BIO - Ep 49
play

06/27/23 • 26 min

When you are marketing your private practice, one goal most practitioners have is to get more traffic and leads. But when Instagram is your preferred social media channel, this can be hard because you cannot have clickable links in your content. Well, not if you are like 84% of the Instagram billion-plus users who have under 10,000 followers.

But there is now a new feature offered by Instagram that lets you add up to 5 links in your BIO. Links you set up - so they could ALL go to your website.

Doing this will instantly bring you more traffic and make it easier to have specific calls to action in your content.

In this episode of the Marketing Your Private Practice podcast, you’ll learn about this game-changing new feature on Instagram that will revolutionize your marketing strategy.

Learn how to be strategic with your 5 links so that you use those spaces in a way that brings you the website traffic and leads you need to convert into client bookings. That keeps you on the path to grow a thriving practice!

Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/49

Resources mentioned:

Feel free to post any feedback, questions or even episode request topics via this easy-to-send online voice message - https://www.speakpipe.com/kathyc

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - Does your Messaging Move People to Action with your Practice? EP 8

Does your Messaging Move People to Action with your Practice? EP 8

Marketing your Private Practice with Kathy C

play

10/11/22 • 30 min

If folks don’t understand your messaging... the marketing for your practice could be falling as flat as a souffle that drops when you take it out of the oven. Now, souffles are supposed to do that, but your marketing, especially your marketing messages, should not!

Messaging is a key component when marketing your private practice... Yet often practice owners stumble on having a clear message that people understand.
This can be a challenge to get that clarity, whether the messaging happens, online in text, or in video or audio, via email, on social media or even in person talking to someone or groups of someones!
No matter what medium your messaging happens in or on, there is one thing it will need in all situations... clarity.
Simple, clear messaging will move people to take action...to have them booking a consultation, downloading a lead magnet, sending you a DM, signing up for a program or even referring someone to you because they know you can help them.
Messaging Clarity is critical -- you never want to leave people wondering what services your practice offers or what you do to help your clients.
In this episode of Marketing your Private Practice with Kathy C, you will learn the three areas of messaging that help you build that clarity AND you will learn about a special messaging cheat sheet that helps to save time with your marketing too.

Other resources mentioned in this episode:

The full shownotes and resources mentioned are available at https://marketingyourprivatepractice.com/8

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - Top 7 Mistakes That Keep You From Growing Your Email List  - Ep 69

Top 7 Mistakes That Keep You From Growing Your Email List - Ep 69

Marketing your Private Practice with Kathy C

play

11/07/23 • 24 min

If you find people simply aren’t signing up for your lead magnet and your email list is not growing...this episode is for you.

We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a consult or signing up to work with you.

We go over the critical role of a lead magnet which is the cornerstone of successful lead generation. Throughout the episode, you'll uncover valuable insights such as:

  • The Power of Strategic Planning
  • The Branding Advantage with Lead Magnets
  • How Simple Wins Over Solving Every Problem Everyone Has!

Listen in to discover how to optimize your lead magnet to boost your list-building efforts and avoid common mistakes that may block you from attracting new leads and new clients.

So, dive into this episode and learn how to supercharge your lead magnet and, in the process, your lead generation activities too!

Resources Mentioned :

You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/69

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - Snapshot Business Planning with Coach Linda McLean   - Ep 75

Snapshot Business Planning with Coach Linda McLean - Ep 75

Marketing your Private Practice with Kathy C

play

12/19/23 • 30 min

Business planning is something a lot of practice and business owners avoid... I was like that, too - before I met Linda McLean and learned how to create a snapshot business plan. This type of planning has had a real positive impact on my own business and, best of all, on my net profitability and work-life balance.

It’s amazing what a useful business plan can do for your bottom line!

Linda is an Executive Business Coach and CEO of McLean International. She is also my business coach, so I invited her on the podcast to talk about her snapshot business planning method. Business planning is something many folks are thinking about at the end of the year but also struggling with too! So much so that many of us don’t follow through!

There are some essential elements of business planning, and Linda shares how to make it easier for busy business owners because she knows how much an effective business plan can have on your bottom line - especially when you do take the time to create, use and update your plan on a regular basis.

Listen in to learn about:

  • Overcoming the Biggest Mistake in Annual Business Planning
  • The Elements Needed for a Snapshot Business Plan
  • Ways to Streamline Business Planning to Achieve Better Results

I hope you enjoy hearing Linda's take on business planning and her practical guidance for a roadmap that will help you make your business planning a snap!

Check out all the resources and links mentioned at http://marketingyourprivatepractice.com/75


Resources mentioned by Linda:

Snapshot Business Planning book. - https://mcleaninternational.com/snapshot-book/

Snapshot Business Planning checklist - https://mcleaninternational.com/checklist

Book Study Mastermind: Email Linda if you are interested in learning more about the leadership mastermind: https://mcleaninternational.com/contact/

Connect with Linda on Instagram - https://www.instagram.com/coachlindamclean/

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode
Marketing your Private Practice with Kathy C - 4 Easy Steps to Book More Consults and Clients - Ep 66

4 Easy Steps to Book More Consults and Clients - Ep 66

Marketing your Private Practice with Kathy C

play

10/17/23 • 22 min

If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you.

I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their heads and say, "That's me!" But here's some good news: I've found a way through it, and I'm sharing it with you today.

In this episode, we dive into a powerful tactic that can shift how potential clients perceive you and your marketing message. It's not about the next shiny tool or some marketing gimmick. It's about genuinely resonating with your audience. And the magic? It lies in these three transformative lessons:

  • Strategic Content Creation
  • Authentic Client-Centered Messaging
  • The Power of Capturing Client Feedback

There are 4 easy steps to make this happen, and you can use them in your practice, starting today. Actionable steps designed to change how you approach marketing, and, most importantly, the words you use to speak to those ideal clients!

So, if you're ready to change up your tactics, boost booking for your discovery calls, and fill your practice with clients who truly value your work, then this is the episode for you. And hey, if you find it as transformative as I believe you will, don't forget to share it with other practice owners who could benefit from a little marketing magic too.

Get all the resources mentioned, the transcript, and more on the show notes page at http://MarketingYourPrivatePractice.com/66

Book your FREE Marketing Review with Kathy C today - https://www.pepperitmarketing.com/review

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Marketing your Private Practice with Kathy C have?

Marketing your Private Practice with Kathy C currently has 124 episodes available.

What topics does Marketing your Private Practice with Kathy C cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Marketing your Private Practice with Kathy C?

The episode title '2 Secret Weapons To Help You Plan To Achieve Your Practice Goals - Ep 16' is the most popular.

What is the average episode length on Marketing your Private Practice with Kathy C?

The average episode length on Marketing your Private Practice with Kathy C is 31 minutes.

How often are episodes of Marketing your Private Practice with Kathy C released?

Episodes of Marketing your Private Practice with Kathy C are typically released every 7 days.

When was the first episode of Marketing your Private Practice with Kathy C?

The first episode of Marketing your Private Practice with Kathy C was released on Jul 27, 2022.

Show more FAQ

Toggle view more icon

Comments