Marketing your Private Practice with Kathy C

Ever feel like your marketing content is just not hitting home with the people who see it and read it? It seems like all your time put into that marketing is just not paying off?

Well, that could be the case if you’re missing the 3 essentials that help your marketing do its job and attract your ideal client.

In this episode of the podcast I share the 3 essentials to include in your marketing content so that it helps both the search engines and your ideal clients find you online!

When you skip these essentials, you are skipping those opportunities to attract those ideal clients and to have the search engines send those people right to you.

It’s much easier to do marketing when you know the way it’s being done helps more people find you and that is the first step to growing a thriving practice.

Listen in to learn:

• Why focusing on selling your services will not help you get more clients
• The trick to creating content that has people finding you when they search online
• What to include in your marketing content that ensures when people find you they will know you can help them, because you get them!
• Where to include calls to action in your marketing so that more people take action and reach out to you.

You will thrive more in business when you have a steady flow of clients - especially ideal clients - and it starts by including these 3 essentials in your marketing content. Essentials that help people KNOW you are the EXACT person to help them because you get their specific problems!

Book your own Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit

Episode 4 - Learn more about using Calls to Action in your marketing - https://www.pepperitmarketing.com/marketing-strategy/sales-tactics-expand-practice

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

The key to achieving more success in your private practice or business is something many people like to avoid.

Planning.
More importantly, taking time to plan your goals and plan the activities to help you achieve those goals.

As much as it can come across as boring, and too simple to really make a difference, practitioners and entrepreneurs who set aside time to plan and review their goals do see more success than those who skip this business activity.

When I do my own annual planning, and teach classes on it - I use my two secret weapons for planning - my Stats Tracking Template and my Ultimate Marketing Content Planner.

​These two documents were created out of my work over the past 14 years. with almost 500 clients and over 1200 folks who’ve taken my online programs

They truly guide almost every single aspect of my goal setting, and business and marketing planning... including launching!

Listen in to learn:

• Why it’s important to review your progress in the past year.
• Some of the numbers you should be tracking if you aren’t already.
• How these two documents can help you with goal setting your own annual marketing planning.
• What a content planner can help you do to plan and store your marketing content.
• What one system is a game changer when it comes to spending less time marketing your private practice.

Plus I‘ll share a BONUS tool that helps make annual business planning a lot easier!

Check out this episode to learn how you can make your own goal setting and business and marketing planning a lot easier

Resources mentioned:

• Register for the Bootcamp - https://academy.pepperitmarketing.com/bootcamp
• FREE Stats Tracking Template https://www.pepperitmarketing.com/freestats
• Ultimate Marketing Content Planner waitlist (Waitlisters get a $50 discount) https://pepperit.ck.page/plannerwaitlist
• Send me a voice message - https://www.speakpipe.com/kathyc

Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar.

If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it.

WHY? Because how you plan that time will also affect how you live the rest of your days.

In this episode, we’ll talk about how you can plan and create your ideal week, because when you take time to do this activity, the reality of time tends to come to life! And light!

Listen in to this episode as I walk you through the elements I have my clients do when they are working on this exercise of creating their Ideal Week.

You will learn:

• Why you’re not getting all of the items on your task list done and working late hours
• The 5 elements to factor into planning your ideal week
• Why you need to be aware of certain types of work that can derail you every day and how to manage it.
• 6 types of events to include into planning your ideal week.
• The Mantra you need to repeat daily to ensure you continue to keep that Ideal Week happening.

Most importantly. As you do this exercise yourself, you will need to be honest with yourself about your time so you can stop spinning your wheels and working all hours of the day - and into the night - just to get everything done! That’s not ideal, just the opposite so let’s get a reality check on your time and your calendar so you can Thrive vs just getting by!

Resources mentioned in this episode:

• Grab your own copy of the Ideal Week Worksheet - https://www.pepperitmarketing.com/idealweek
• Download the Image of the YOU Mantra - https://www.pepperitmarketing.com/youmantra
• Read the blog, DANG, My Inbox Looks Great - https://www.pepperitmarketing.com/time-management/email-inbox
• DM Kathy on Instagram and let her know how your Ideal Week Worksheet exercise went for you? https://www.instagram.com/pepperitmarketing

You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/22

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful? I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way.

Today I wanted to share this same system with you so you can learn how to make goal setting simple and easy to do with the big benefit of more growth in your practice!

In this episode you will learn:

• A simple 3 step system to setting goals
• A new way of thinking when it comes to goals
• Why your boundaries are so important in this process

So many practice owners wonder how they can thrive in business... a lot of it really comes from taking the time to plan to make the thrive happen!

Your practice is your business. You MUST have a plan or you will indeed spin your wheels like a hamster going nowhere. And setting goals and having a marketing plan is what will guide you to implement the marketing activities that will help you achieve your goals.

Be sure to listen in to spark ideas on making your own goal setting a lot easier and so that you do achieve MORE success and Thrive with your Practice.

Resources mentioned in this episode:

• Stats Tracking Template https://www.pepperitmarketing.com/freestats
• Ultimate Marketing Content Planner https://www.pepperitmarketing.com/plannerwaitlist
• Episode 16 - Goal Setting Tools - https://marketingyourprivatepractice.com/16
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you rebrand your business and yourself, there is a lot of change and a lot of things to factor into the change.

The last thing you want to happen is losing people because of the change - your rebrand! Which ironically, most people do in order to reach more clients.
On this Marketing Audit, we talk to Profit Strategist Heather Zeitzwolfe who is in the midst of a rebrand with her business. We focus on some of the challenges she was encountering and some of the challenges she didn’t even realize she needed to consider in this changeover in her business.
Listen in to learn what 3 steps Heather can start with to ensure that her messaging after her rebrand is effective so that she reaches the ideal clients she is looking to work with - and that all the work in the rebrand... pays off!
Book your own FREE Marketing Audit today! Get over your marketing roadblocks with some help! An outside perspective on your marketing plans and ideas so you can learn the action steps for you to improve and optimize what you are doing. To get your marketing to work better than it is now.
Sign up here - https://www.pepperitmarketing.com/audit

Connect with Heather Zeitzwolf

• Website - GetRadBiz.com - https://getradbiz.com/
• Heather’s podcast, Get Radical with your Business - https://getradicalprofitgrowthaccelerator.com/podcast

Resources from Kathy C:

• Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!