Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Marketing With Empathy®

Marketing With Empathy®

Sarah Panus

Marketing With Empathy® is the podcast for brands that want to target moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join Host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Marketing With Empathy® Episodes

Goodpods has curated a list of the 10 best Marketing With Empathy® episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing With Empathy® for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing With Empathy® episode by adding your comments to the episode page.

Marketing With Empathy® - 136. REI’s Premium Content Arm: Co-op Studios
play

06/11/24 • 30 min

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-content-arm-co-op-studios-paolo-mottola-episode-136/

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode
Marketing With Empathy® - 126. Hallow App's #Pray40 Content Brilliance
play

02/21/24 • 17 min

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/

(QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day.

View show notes: https://www.podpage.com/marketing-with-empathy/blog/why-being-authentic-with-yourself-makes-you-a-better-brand-storyteller-3ms-heather-cmiel-episode-10/

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care.

Read show notes: https://www.podpage.com/marketing-with-empathy/blog/business-leaders-how-to-prioritize-your-health-self-care-ellen-leonard-episode-9/

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from.

Read show notes: https://www.podpage.com/marketing-with-empathy/blog/roots-of-good-storytelling-thrive-global-kavita-lokchander-episode-8/

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/are-social-influencers-right-for-your-brand-episode-7/

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

EP 48. How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/from-national-tv-anchor-to-brand-storyteller-heidi-collins-storybones-media-episode-48/

LEARN ABOUT BRAND STORYTELLING ACADEMYTM: https://sarahpanus.podia.com/

SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/embrace-the-suck-vulnerability-failure-courage-tips-from-3-experts-episode-36/

SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a

LEARN MORE at www.kindredspeak.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

EP 30. Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/why-and-how-to-use-storytelling-on-your-website-corrie-myers-episode-30/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a

LEARN MORE at www.kindredspeak.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Learn more about your ad choices. Visit megaphone.fm/adchoices

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Marketing With Empathy® have?

Marketing With Empathy® currently has 141 episodes available.

What topics does Marketing With Empathy® cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Marketing With Empathy®?

The episode title '66. How to Create a Killer PowerPoint Presentation – Emily Hall' is the most popular.

What is the average episode length on Marketing With Empathy®?

The average episode length on Marketing With Empathy® is 30 minutes.

How often are episodes of Marketing With Empathy® released?

Episodes of Marketing With Empathy® are typically released every 7 days.

When was the first episode of Marketing With Empathy®?

The first episode of Marketing With Empathy® was released on Oct 14, 2020.

Show more FAQ

Toggle view more icon

Comments