You’ve Got Mail: Understanding Email Marketing with Litmus CMO, Melissa Sargeant

Every day we wake up to scores of emails in our inboxes, but how many of those emails do we actually read versus the amount that end up in our trash folder? How can marketers better differentiate their emails to avoid being lost in the cluttered inbox? Melissa Sargeant is the CMO of Litmus and on this episode of Marketing Trends, she discusses all things email, including strategies to prevent your messages from ending up in those garbage cans and what the best email construction looks like.

3 Takeaways

• Email marketing has become an integral part of every marketing department’s overall strategy
• Be strategic in how you’re pushing your content. Make sure you understand the customers that are engaging with your posts and the ones who are reading your content. If you don’t understand your base, your content will not resonate
• Experimentation amongst marketing departments is paramount to learning what works and what might work. If you don’t experiment, your department can’t learn

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