Marketing Today with Alan Hart

Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.

In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she’s launched, and why she believes that diversity and inclusion are not only HR functions.

Along with her passion for D&I awareness, Teresa is passionate about transforming businesses. In her eyes, an organization should be like an operating room, constantly evolving and gleaning expertise and counsel from the experts in the room to accomplish a goal. Marketing plays a large role in driving that change. She says, “marketing is not just about telling a story or managing the brand. It is now about transforming the business.”

Listen to the full conversation to learn how you can also defend, differentiate, and disrupt within your organization and industry.

In this episode, you’ll learn:

• Why content is the king and queen of a service company
• Why diversity and inclusion doesn’t only belong in HR
• Digital business transformation: defend, differentiate, and disrupt

Key Highlights:

• [01:35] Growing up in Portugal and coming to the States
• [03:38] From medical student to CMO
• [07:16] What Teresa loves about the services division
• [09:25] Selling a service as well as the people
• [10:30] Lessons learned by being your authentic self
• [15:40] Publicis Sapient’s internship program
• [22:11] Diversity and Inclusion is a company-wide endeavor
• [26:34] An organization should be an operating room
• [28:00] What is a digital business transformation
• [32:22] Transforming McDonald’s
• [37:00] What Teresa says is today’s biggest opportunity for marketers

Resources Mentioned:

• Publicis Sapient
• Teresa Barreira
• Past experience: IBM, Accenture, Deloitte
• Services Marketing
• Internship program – 120 students, 9 in marketing, 90% first generation college students
• Tony Wells of USAA on Marketing Today Podcast Episode
• Travis Montaque founder of Holler on Marketing Today Podcast Episode
• Pod Model – Agile Approach
• McDonald’s business transformation

Subscribe to the podcast:

• Listen in iTunes (link: http://apple.co/2dbdAhV)
• Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
• Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:

• Teresa’s LinkedIn: https://www.linkedin.com/in/tbarreira/
• Teresa’s Twitter: https://twitter.com/TeresaBarreira
• Publicis Sapient Twitter: https://twitter.com/PublicisSapient

Connect with Marketing Today and Alan Hart:

• http://twitter.com/abhart
• https://www.linkedin.com/in/alanhart
• http://twitter.com/themktgtoday
• https://www.facebook.com/themktgtoday/
• https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Joe Jackman is the CEO & Founder of Jackman Reinvents, the world’s first and foremost reinvention company. He’s also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.

In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you’ll hear him speak on how business leaders can make change more acceptable - a positive for their business - and avoid becoming irrelevant.

After listening to this episode, you’ll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they’re left behind.

In this episode, you’ll learn:

• Why people resist change
• The danger of doing the math
• What’s necessary to be successful at change

Key Highlights:

• [01:52] Joe’s transformational summer
• [06:30] Becoming a reinventionist
• [10:35] The roots of resisting change
• [14:35] Pushing the status quo
• [17:20] Being a part of creating the future
• [19:08] Don’t do the math
• [23:24] How to become successful at change
• [28:07] Companies who are embracing change
• [32:32] The benefit of a non-linear path
• [35:45] Where does it come from?
• [40:37] A defining experience that made Joe who he is today
• [42:12] Joe’s advice to his younger self
• [44:16] Joe’s impact purchase
• [46:10] The brands and companies Joe follows
• [49:35] What Joe says is today’s biggest threat and opportunity for marketers

Resources Mentioned:

• Joe Jackman
• Jackman
• The Reinventionist Mindset: Five Human Principles that will Lead to Successful Business Transformation (book)
• University of Windsor
• Industrial Design
• Loblaws
• AMA Hall of Legends – Joe Jackman
• Chris Bryant, CMO of Chipotle
• Nick Kokonas, founder of Alinea and Tock
• Medium app
• iPhone 15 foot charge cord
• Jamie Diamond, JP Morgan Chase and others on hiring convicts (Bloomberg)
• Major League Baseball Decision to Move Allstar Game (NBC News)
• Phil Knight (Wikipedia) and Shoe Dog (book)
• Jean Freeman from Zambezi

Subscribe to the podcast:

• Listen in iTunes (link: http://apple.co/2dbdAhV)
• Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
• Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:

• Joe’s LinkedIn: https://www.linkedin.com/in/joe-jackman/
• Jackman Reinvents Twitter: https://twitter.com/wearejackman

Connect with Marketing Today and Alan Hart:

• http://twitter.com/abhart
• https://www.linkedin.com/in/alanhart
• http://twitter.com/themktgtoday
• https://www.facebook.com/themktgtoday/

Starting her first company at age 15, Catherine Connelly is all about meeting new people. As the SVP of Marketing for The Meet Group, the top provider of live streaming video and creator economy solutions for a number of the world's top social apps, Catherine relies heavily on that connection to her users for audience engagement and growth.

In this episode, Alan and Catherine discuss her extraordinary career path, iOS changes, The Meet Group’s differentiating model for monetization, and the importance of storytelling.

In this episode, you'll learn:

• How to update your tactics for performance marketing
• The future of social media monetization
• The importance of PR and storytelling

Key Highlights

• [0:42] First business at age 15 with her two brothers
• [04:25] Catherine’s career path
• [12:24] Having a place to connect with others
• [15:48] Knowing where your users are; how to update your tactics
• [17:04] How iOS changes affect acquisition efforts
• [19:39] Monetization of The Meet Group
• [23:57] Catherine’s role at The Meet Group
• [27:45] Best tactics for performance marketing
• [31:38] App Store optimization
• [37:31] PR, storytelling, and making viral or sharable moments
• [42:49] A moment that defines who Catherine is today
• [44:59] Catherine’s advice for her younger self
• [47:22] What marketers need to learn more about: macro trends and think scrappy
• [49:54] The companies and causes Catherine follows: Oasis Consortium
• [52:40] The biggest opportunity for marketers today: Apple really makes things up

Resources Mentioned:

• https://www.themeetgroup.com/
• Evolution of the company and timeline – MyYearBook, QuePasa (Public), MeetMe
• Apps acquired – Skout, Tagged, Lovoo, Growlr
• Sold for $500MM to create ParshipMeet in September 2020
• Now a B2B Video Platform Business running on a dozen apps
• Qualcomm CMO on Marketing Today discussing macro trends
• App Store Optimization\
• Data providers of app stores – Data.ai
• Oasis Consortium – building better tech with ethical standards and technologies

Follow the podcast:

• Listen in iTunes (link: http://apple.co/2dbdAhV)
• Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
• Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest:

• https://www.linkedin.com/in/catherinecookconnelly/
• https://twitter.com/cncook
• https://twitter.com/TheMeetGroup
• https://twitter.com/MeetMe
• https://twitter.com/Tagged
• https://twitter.com/Growlr

Connect with Marketing Today and Alan Hart:

• http://twitter.com/abhart
• https://www.linkedin.com/in/alanhart
• http://twitter.com/themktgtoday
• https://www.facebook.com/themktgtoday/
• https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

On this 248th episode of "Marketing Today," host Alan Hart speaks with Amir Hirsh, the chief executive officer and founder at Audioburst. This AI-powered audio discovery platform helps connect content consumers with relevant audio clips.

Our conversation starts with how people have a tendency to call Hirsh crazy due to his innovative and forward-thinking. Hirsh discusses how 2020 acted as gasoline on the audio fire and how "audio connects people much stronger and creates brand affinity." In the last year alone, the podcast industry more than doubled in size as more and more people crave content that doesn't hurl visuals at their eyeballs.

We then dive into Hirsh's company Audioburst and how it has "built an AI engine that listens to that vast amount of content," analyzes, and cuts it into short clips to make it more discoverable on the internet. Hirsh explains the massive opportunities that await marketers who can create or participate in their own audio content, as well as sponsor and attach their name to the audio content of others. The power of audio lies in the fact that "it can pretty much follow you throughout your day without interrupting whatever it is that you're doing at that moment in time." No matter how many people call him crazy, Hirsh sticks to the guiding principle that has gotten him here. "As long as you are true to yourself, you'll be a happier and more contributing person in life."

Highlights from this week's "Marketing Today":

• As an entrepreneur that has spent his life in innovation and forward-thinking, Amir has been called crazy plenty of times. 1:13
• 2020 saw the audio industry explode with more people connecting via audio and technology than ever. 2:20
• Podcasting doubled to 5.5 million podcasts in 2020 alone as more and more time has been spent at home. 2:54
• Consuming content through the ears rather than the eyes frees up the consumer to do so much more. 3:40
• Though Amazon was a little bit late to the audio game, it has positioned itself to be the 800lb gorilla in the room. 4:27
• Voice penetration through Alexa will allow Amazon to push audio content at an entirely new level. 5:36
• It's vital for marketers to think about audio as it becomes more available in all industries. 6:40
• People can connect with brands at a much higher rate through audio than just being bombarded with visuals. 7:10
• If you are not moving your ads into the audio dimension, you miss out on half of the consumers' attention span. 8:00
• Amir started Audioburst to help podcasts and other audio connect with internet searchers. 9:27
• By adding as much metadata as possible to the audio clips, Audioburst makes audio much more discoverable. 11:00
• Other than making it accessible, Audioburst aims to make audio easy to use on many different platforms. 11:42
• Currently, Audioburst partners with the likes of Samsung and Hyundai to integrate into multiple industries. 13:31
• Rather than answering questions with an automated voice, Audioburst provides an audio clip from an expert in that field. 15:15
• Audio finds its power in its ability to follow you around throughout the day without interrupting your activities. 16:44
• Brands and marketers should be open to opportunities both in audio and on audio. 17:56
• Opportunities in audio involve brands and marketers creating their own audio content, whether producing or being interviewed. 18:24
• Placing a brand around a playlist, podcast, or audio event is how brands can participate in audio. 19:28
• Amir attributes all the ups and downs that created his personality as someone that remains true to himself. 22:00
• Looking back, Amir thinks it's important never to lose your inner child as you go through the ride of life. 24:26
• It's important to actively care about the world you live in and the people around you. 27:30
• There's still time for brands and marketers to get in on the audio pie, but the longer they wait, the more they risk missing out. 29:00

Resources Mentioned:

• Audioburst
• Amir Hirsh
• $1B M&A Audio Market
• Amazon Music, Audible, Alexa
• Spotify launches audiobooks

Subscribe to the podcast:
Listen in iTunes (link: http://ap...

In this 254th episode, Alan Hart talks with Ryan George, Chief Marketing Officer at Docupace Technologies, a financial technology company focused on the wealth management industry.

In this episode, Alan and Ryan discuss the B2B marketing space, Ryan’s focus on content marketing and building expertise within an organization, and how that can be a natural, self-fulfilling prophecy for your success.

At the beginning of the conversation, they discuss Ryan’s transition from public relations to marketing, his role as CMO at Docupace, and how Ryan thinks about B2B marketing in today’s world. From his perspective, “leads don’t come overnight,” and it’s the human connection that creates value and really draws customers to your product.

Throughout the rest of the interview they talk about looking for “the kernel of truth” when people give you feedback, as well as Ryan’s desire for people in other departments to make sure employees are engaged and have what they need. To find out how Ryan responds in both situations, take a listen to this episode of Marketing Today.

In this episode, you’ll learn:

• Why human connection is so important in B2B marketing
• How the value you create makes a difference
• Why authenticity makes or breaks your connection
• What a “no-ego” marketing strategy looks like

Key Highlights:

• [01:20] How Ryan travels “with muscle” to get interviews
• [02:42] Ryan’s career path
• [04:05] Ryan’s transition from public relations to marketing
• [04:52] What is Docupace and who do they serve
• [06:28] What it’s like to be a CMO at Docupace
• [07:13] How Ryan thinks about B2B marketing today
• [09:29] ABM marketing and seeking insights
• [12:02] Learning drives your content marketing strategy
• [16:29] How Ryan handles feedback on his marketing tactics
• [19:07] Ryan’s responsibility around culture and employee development
• [22:43] Operating with a no-ego mentality
• [23:32] An experience that defines Ryan, made him who he is today
• [25:39] Ryan’s advice for his younger self
• [26:51] A recent impactful purchase Ryan made
• [29:00] The brands, companies, and causes Ryan follows
• [31:38] What Ryan says is the biggest threat for marketers today

Resources Mentioned:

• Docupace Technologies
• Ryan George
• Demandbase
• Account-Based Marketing
• Pardot
• Salesforce
• The CMO Club
• Crayola Twistable Colors
• Disney+, Amazon Prime, Netflix
• Truman Show (movie)

Subscribe to the podcast:

• Listen in iTunes (link: http://apple.co/2dbdAhV)
• Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
• Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:

• Docupace Technologies
• Docupace Technologies Twitter
• Ryan George
• Ryan George Twitter

Connect with Marketing Today and Alan Hart:

• http://twitter.com/abhart
• https://www.linkedin.com/in/alanhart
• http://twitter.com/themktgtoday
• https://www.facebook.com/themktgtoday/
• https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio....