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Marketing Tips for Small Business Owners: Educated Empowered Inspired

Marketing Tips for Small Business Owners: Educated Empowered Inspired

Shelly Niehaus

The essential online marketing podcast for service providers, entrepreneurs, and small businesses eager to monetize their passions and scale their businesses to six figures and beyond. Each week, join us as we dive deep into online marketing tools, from SEO and social media strategies to email marketing and content creation. This podcast is for you if you find yourself asking questions such as: *How do I increase my online visibility as a service-based entrepreneur? *What are the best strategies for effective social media marketing? *How do I bridge my online community into paying clients? *How can I use social media to attract more clients to my service business? *How do I get started with email marketing in my business? *How do I create engaging content that converts viewers into customers? *Is a website necessary, and can SEO help my small business grow? *What are the cost-effective marketing strategies for a new business? *How do I create a time-saving marketing strategy? *What are the best platforms for organic marketing of my services online? *How can I use online marketing to build a loyal customer base? Discover actionable insights and practical steps to transform your digital presence and attract your ideal client with content that connects and converts. Whether you're refining your brand message, optimizing your email campaigns, or exploring innovative marketing trends, Educated Empowered Inspired provides the expert guidance you need to navigate the world of online marketing. Our guests include successful entrepreneurs and industry experts who share their journeys, offering valuable lessons and tips on leveraging online platforms to maximize your impact and income. Tune in and start building a business that allows you to build the life you dream of!
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Top 10 Marketing Tips for Small Business Owners: Educated Empowered Inspired Episodes

Goodpods has curated a list of the 10 best Marketing Tips for Small Business Owners: Educated Empowered Inspired episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Tips for Small Business Owners: Educated Empowered Inspired for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Tips for Small Business Owners: Educated Empowered Inspired episode by adding your comments to the episode page.

Marketing Tips for Small Business Owners: Educated Empowered Inspired - #95 Create the Right Email Opt-in For Your Business

#95 Create the Right Email Opt-in For Your Business

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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09/16/24 • 33 min

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.

Freebies Mentioned In This Episode:

FB Profile Profitability Guide:

Email Quickstart

List Builder Growth Scorecard

Business Power Hour

Marketing Makeover

Key Takeaways:

  • Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.
  • Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.
  • Choosing the Right Topic:
    • Start with the end in mind and align your lead magnet with your ideal client's needs.
    • Avoid attracting random people; focus on quality leads.
  • Lead Magnet Ideas:
    • Simple Options: Coupon/discount codes, cheat sheets, checklists.
    • In-Depth Options: Workbooks, guides, mini-courses.
    • Engagement-Focused: Video/audio resources, templates, quizzes.
    • Experience-Based: Virtual or in-person events like business power hours or lunch and learns.
  • Execution Tips:
    • Don't overthink; start with a simple, minimum-viable lead magnet.
    • Leverage your strengths—choose a format that aligns with how you naturally work.
    • Use tools like ChatGPT for creativity if you’re stuck.
  • Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96!

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #98 5 Tips To Embrace Progress Over Perfection in Marketing

#98 5 Tips To Embrace Progress Over Perfection in Marketing

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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10/07/24 • 24 min

Welcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here’s how to shift your mindset and embrace practicality over polish.

Key Takeaways:

  1. Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.
  2. Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.
  3. Minimum Viable Option: Identify the simplest version of your product or service that serves the purpose and build upon it as you gain more insights and experience.
  4. Everything is a Stepping Stone: Every project and launch is a stepping stone to greater achievements. Learn and evolve with each step.
  5. Sustainability is Key: Align your business activities with what is sustainable for your current situation, ensuring longevity and continued relevance.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #99 New Client Growth Strategies (Marketing Makeover with Andrea Blythe)

#99 New Client Growth Strategies (Marketing Makeover with Andrea Blythe)

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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10/14/24 • 26 min

Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.

Key Takeaways:

  • Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.
  • Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections.
  • Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness.
  • Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic.
  • Strategic Offers: Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #101 Enhancing Online Visibility (Marketing Makeover with Micah Thompson)

#101 Enhancing Online Visibility (Marketing Makeover with Micah Thompson)

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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10/28/24 • 26 min

Key Takeaways:

  • Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.
  • Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.
  • Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.
  • Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.
  • Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.

In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #104 7 Steps to Simplify Your Business

#104 7 Steps to Simplify Your Business

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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11/18/24 • 22 min

Shelly discusses a common theme she’s seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business.

Key Takeaways:

Strategies and Systems

  • Are your business systems feeling supportive or heavy? Shelly shares how to reassess your tech stack and decide what’s essential. She encourages listeners to streamline, keeping only what truly helps their business.

Commitments

  • Overcommitted? Shelly explores the impact of saying “yes” to too many commitments. It’s time to re-evaluate networking groups, coaching programs, and other recurring commitments that may not be adding value.

Goals

  • Are you holding onto goals that no longer serve you? Shelly talks about the importance of setting goals aligned with where you want to be, not just where you were.

Tasks

  • Are tasks being done out of obligation rather than impact? Shelly challenges listeners to assess the “must-do” tasks and consider outsourcing or letting go of those that don’t truly move the needle.

Rooms

  • Are you staying in groups or communities longer than you should? Shelly encourages you to release rooms or groups that no longer energize you, freeing up space for relationships and opportunities that better align with your growth.

Episode Challenge:
Shelly invites listeners to create a Life-Giving vs. Life-Draining list. Identify what to keep, what to delegate, and what to let go. Then, share one thing you’ll bless and release to make room for growth in the coming year. Shelly would love to hear from you—reach out with your takeaway and maybe even inspire the community!

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #108 AI Tools for Small Businesses

#108 AI Tools for Small Businesses

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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12/16/24 • 17 min

This week’s 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you’re feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business.

Key Takeaways:

ChatGPT

  • Acts as your virtual assistant for brainstorming, copywriting, and ideation.
  • Simplifies research and creates training materials like outlines and workbooks.
  • Pro Tip: Focus on writing detailed, clear prompts for the best results.

Zoom AI

  • Automates meeting notes, summaries, and action items during client and team calls.
  • Helps you stay focused during meetings while capturing every detail.
  • Pro Tip: Set up Zoom AI to auto-start for recurring meetings.

Canva Magic

  • Speeds up design tasks with professional-looking templates and resizing for multiple platforms.
  • Features tools like MagicWrite for generating copy and a brand kit for consistent designs.
  • Pro Tip: Upload your logos, colors, and fonts to Canva’s brand kit for seamless designs.

Opus AI

  • Your ultimate video editing assistant, handling captions, transitions, and polished effects.
  • Generates clips and shorts from your videos in seconds.
  • Pro Tip: Add small pauses between key points while recording for cleaner AI edits.

Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #110 Marketing Made Simple: Celebrating Listener Wins + Q&A

#110 Marketing Made Simple: Celebrating Listener Wins + Q&A

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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12/30/24 • 20 min

In this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world.

Key Takeaways:

  • Consistency Creates Momentum: Track your progress, stay consistent, and watch your business thrive.
  • Email Marketing Tips: Spark curiosity, offer clear value, and personalize your subject lines to boost open rates.
  • Authenticity in AI-Driven Industries: Highlight your unique value and craftsmanship to stand out.
  • Podcast Promotion 101: Use SEO, social media, email marketing, and collaborations to grow your audience.
  • Creative Community Engagement: Ideas like 30-day challenges or provider partnerships can elevate awareness while staying true to your mission.

🎉 Plus, listener wins like a 70% email open rate, life-changing business tools, and accessible wellness programs will leave you inspired to tackle 2025 with confidence.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #100 Life Changing Lessons from 100 Podcast Episodes

#100 Life Changing Lessons from 100 Podcast Episodes

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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10/21/24 • 25 min

In this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life.

Key Takeaways:

Consistency is Key
Show up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!

Start Messy & Embrace Imperfection
Perfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!

The Power of Community
It’s not just about downloads or email lists—it’s about real connections and building a community that supports each other.

Always Keep Learning
Stay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.

Authenticity Matters
Your story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #121 Social Media Strategy: Winning on LinkedIn [Marketing Makeover Strategy Session with Peter Istvan]

#121 Social Media Strategy: Winning on LinkedIn [Marketing Makeover Strategy Session with Peter Istvan]

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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03/17/25 • 18 min

In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

Key Takeaways:

🔹 Optimize Your LinkedIn Profile – Ensure your headline, summary, and images position you as the expert.
🔹 Follow a 3-Part Content Strategy:

  • Connection Post – Share behind-the-scenes content, personal insights, or your journey to build trust.
  • Expert Positioning Post – Educate your audience on industry insights, FAQs, and myths (e.g., AI headshots vs. professional photography).
  • Invitation Post – Guide potential clients to take action (download a freebie, book a session, join your email list).
    🔹 Engage & Network – Share and interact with content from peers and potential clients to increase visibility.
    🔹 Leverage AI for Content – Use tools like ChatGPT to spark ideas but always personalize your messaging.

Resources:

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Marketing Tips for Small Business Owners: Educated Empowered Inspired - #94 Business Bootcamp: How to Create Compelling Content that Converts

#94 Business Bootcamp: How to Create Compelling Content that Converts

Marketing Tips for Small Business Owners: Educated Empowered Inspired

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09/09/24 • 26 min

Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.

Key Takeaways:

  • Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.
  • Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.
  • Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.

Action Steps:

  1. Download the Client Persona Template – Get to know your customer better with guided exercises.
  2. Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.
  3. Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.

Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips!

Resources:

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FAQ

How many episodes does Marketing Tips for Small Business Owners: Educated Empowered Inspired have?

Marketing Tips for Small Business Owners: Educated Empowered Inspired currently has 126 episodes available.

What topics does Marketing Tips for Small Business Owners: Educated Empowered Inspired cover?

The podcast is about Photography, Branding, Faith, Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Online Marketing, Small Business, Business and Email Marketing.

What is the most popular episode on Marketing Tips for Small Business Owners: Educated Empowered Inspired?

The episode title '#82 Online Marketing Summer School: Social Media Content that Connects' is the most popular.

What is the average episode length on Marketing Tips for Small Business Owners: Educated Empowered Inspired?

The average episode length on Marketing Tips for Small Business Owners: Educated Empowered Inspired is 27 minutes.

How often are episodes of Marketing Tips for Small Business Owners: Educated Empowered Inspired released?

Episodes of Marketing Tips for Small Business Owners: Educated Empowered Inspired are typically released every 7 days.

When was the first episode of Marketing Tips for Small Business Owners: Educated Empowered Inspired?

The first episode of Marketing Tips for Small Business Owners: Educated Empowered Inspired was released on Jan 19, 2023.

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